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Essays 631 - 660

Unilever - Assessment of Strategy and Suggestions for Future Development

a more aggressive social marketing strategy. The organisation should develop a prominent presence on Facebook, Twitter and Google+...

The iPod - The Price and Distribution Stratagem of Apple

other strategies, such as packaging. The firm supplies the price with the use of a recommended retail price. Many of the iPods...

Assessment of Burberry

his failed attempt to scale Mount Everest (Burberry, 2011). The robust image of the brand was further enhanced with the firm recei...

Marketing at Southwest

target market profile is reflected in the way that the organization prices and markets its product. The secondary market or leisur...

Procter & Gamble Company Overview

increase from 2006s figure of 64.4 billion (Procter & Gamble, 2010). The company also boasted an operating cash flow of 16.1 billi...

Should Yum! Brands take KFC into Africa?

The writer considers a scenario where the US owner of the KFC brand is considering expanding into the continent of Africa. The wr...

How has the Internet Impacted on the Global Environment?

The writer takes a broad look at the way that the use of the internet has impacted across the global interdependent with the prog...

Vitamin D Study, Article Analysis

This research paper offers an overview and summary of a study, conducted by Brand and colleagues in 2008, which explored the issue...

Background and Competitive Strategy of Hilton

expansion was undertaken with the reaction of a wholly owned subsidiary; Hilton International Co. (Hilton, 2012). Hilton expanded ...

The Marketing of Real California Cheese

and as such did not become boring. It was also highly aligned to the product it was selling. Therefore, the "Happy Cows" was succe...

CONSUMER LOYALTY AND HARLEY DAVIDSONS

in branding. And there is quite a lot of feistiness among customers when it comes to branding. You wont see someone riding a BMW c...

New Business - Mobile Mechanic

come with a 22 month or 12,000 mile warranty, expiring with whichever occurs first. The company will also offer some complimentary...

Marketing for an Over the Counter Medication

product will be used. The firm will choose a target market by looking at the potential segments which the product will satisfy an...

Strategic Recommendations for Lexus

that the sports Toyota Supra and the premium Toyota Cressida were developed. The development of the luxury segment was also attrac...

Competitive Assessment of the HMV Group

Hong Kong, HMV Singapore and HMV Canada; HMV live the life entertainment segment of the organization, and Waterstones (HMV, 2010)....

ROSEWOOD HOTELS: CASE STUDY ANALYSIS

In this paper, the writer has been asked to analyze the Harvard University case study entitled "Rosewood Hotels & Resorts: Brandin...

Customers and the Transformation into Loyal Customers

profits while expanding the business. Most marketing strategies neglect the repeat customers. Just because a customer has shopped ...

Analysis of W New York Hotel

This analysis focuses on the W Hotel, Lexington Avenue, New York City and discusses its current ranking in that city's marketplace...

Flexible Scheduling

Flexible scheduling is one option the human resource practitioner can offer to parents who have children, especially parents who h...

Change at FMCool; A Case Study

This 65 page paper is an in-depth case study looking at organizational change, culture and business issues for a fictitious radio ...

Do Humans Manage Information Systems or are Information Systems Managing Humans?

dependent on their computers could not work. Information systems manage us, not the other way around. Information systems affec...

CASE STUDIES BASED ON AAMF CODE OF ETHICS

Presents four cast studies concerning ethics and family/marriage therapy. Topics involve religion, culture, technology and managed...

HOW TO MANAGE ERP IN A HEALTHCARE SETTING

Discusses the process of enterprise resource planning (ERP) in a hospital setting. Issues discussed include implementation and get...

Construction - Completing the Job On-Time

impossible to complete the project on time. I also contacted suppliers and materials were readily available for the start of the ...

Customer Service Management and SERVQUAL

how quality and business can be created, supported and maintained with an understanding of the relationships in marketing. These t...

Employers' Tool for Healthcare Outcomes Management

that which takes his BMI past the boundary for obesity (Fontanarosa, 1998). Either condition is a leading contributor to poor hea...

Change That is Managed and Sustained

basically comes down to three things: fear and anxiety, lack of assessment and measurement and the black-and-white battles between...

Questions on Managed Care and Medicare

Unlike the nonprofit hospitals that are becoming increasingly rare, HMOs are not required to provide any service to anyone who is ...

Various methods of pain management

in acute care is sensitive about the use of drugs in recovering patients. Exposure of abuses of past years has raised awareness o...

Corporate Sector and Change Management

In this particular paper, the student has been asked to play the role of a CEO of a company that is to initiate some form of chang...