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Essays 1 - 30

Managing a Company's Branding

The writer discusses the importance of correct brand management by the company and the customer sales representative. If the compa...

Global Branding And Global Brands

a few years ago. Consumers are not as willing to accept a brand if the company itself does not have a clean record. Creating a gl...

Can and Do Global Brands Exist?

it needs to relate to the entire earth, so it will need to have a presence in each country, or at least be heard of in each countr...

Developing A New Branding Strategy for A Fashion Firm

will help to realize this goal and help to ensure that the brand image is that which will appeal to the target market. 1. Introdu...

Amazon and their Competition

as Chaffy (2007) notes most consumer will not usually visit any more than three web sites before choosing a supplier, identity wil...

The Importance of Branding

the competition is doing. One strategy for branding for example is attractive packaging. Packaging is always changing. Sometimes, ...

WTO and Chiquita Brands

The very idea of guarding an industry to "help" it survive seems - superficially at least - to be a reasonable approach to the pre...

The Ethics of Branding

bottom-line is increasingly affected by the quality, stature and worth of a companys brands. The loyalty of customers to brands, a...

The Use of Psychology in the Development and Use of Brands

positive impression of the product and help to stimulate demand. In order to assess this the first stage is to consider how and wh...

LEADERSHIP STYLE BRAND

to leadership, isnt all that different - as mentioned above, a leadership brand differentiates the leader from others, gives him o...

Branding

is a successful brand strategy? There is no single definition of what is, and what is not, a good brand strategy. To determine th...

Starbuck's; What Can They Learn From Other Companies?

egg shells along with cappuccino. The company faced problems as the core products remains and the identity of McDonalds was firmly...

International Marketing; Considerations Entering a Non English Speaking Market

was not always community, this change in political regime occurred following the Second World War the communist party took over th...

Managed Care Contracts

Wagner 35). It is also suggested that the practitioner should, of course, thoroughly read the contract, but also that practition...

Examples of Team Formation and Organizational Commitment

era of change that affected all of American manufacturing, but it has focused primarily on its superior printer lines for much of ...

MacIntosh Branding

strong business fundamentals (StealThunder Group, 2002). These three things total 90 percent of the equation, the algebraic part; ...

Church & Dwight; Arm and Hammer Grow Up - A Case Study

by Church & Dwight are similar those faced by many other companies; how the company should proceed and develop strategy in a chang...

Measuring Brand Equity

recognized that there is an interaction with the marketing and the reliance that those future profits will have on the future mark...

Marketing of Coca-Cola

The marketing strategy of Coca-Cola may have changed several times though the different campaigns, but the message and strategy ha...

HR Strategy for Interclean

the management. When management overhears these concerns there is an entrenchment of the separation between management and employe...

A Branding Plan for a Photography Company

a high level of disposable income, often in the public eye. 3. The Product The final product, referred to as a Premier Portrait,...

Mantero Case Study; Branding

that is made in a factory; a brand is something that is bought by a customer" (Klein, 2001). From this it appears Mantero has a pr...

Developing a Marketing a Plan for a Fruit Juice Bar

growth, marketing is the key to business development. For small businesses1 the challenge may be greater due to limited resources ...

Strategic Analysis of John B. Sanfilippo & Son

JBSS is a major processor, marketer and seller of nuts and nut products, including the Fisher Nut brand. The writer examines the c...

Ethics Of Managed Care

of literature about biomedical ethics relative to patient autonomy. This type of autonomy is limited, at best, with managed health...

Outsourcing by American Firms; Political and Economic Influences and Results

of the associated costs, including health insurance costs and legal costs. There are many areas of outsourcing, one of the major a...

Managing Human Resources at Coca Cola

external macro effects on an organisation in a business environment (Goett, 1999). His five forces model is designed to show how t...

The Importance of Brand Loyalty

The writer discusses various aspects of brand loyalty, including how to create it. The writer also describes brand value and equit...

Analysis of an Article on Branding

The writer critiques the article Brands, Brand Management & The Brand Manager System by Low and Fullerton. The paper is four p...

The Importance of Brand Names

The writer evaluates the importance of various aspects of branding, including brand names, equity, and consumer loyalty. The write...