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Essays 271 - 284

Examining the Brand Equity for Coke

The concept of brand equity is discussed. The concept is then used to examine the way brand equity is created by Coca Cola though...

Reviving and Re-launching Wendy's

with highly aggressive firms such as McDonalds and Burger King. Several advertising campaigns filed, including the "Thats Right" a...

Gap Inc. Case Study

in clothes prices as the multi-fibre agreement came to end, which has aided companies such as Wal-Mart looking for low cost suppli...

Marketing Communication; Coca-Cola, Pepsi and Sainsbury Own Brand

the benefits of their product. The use of association has been utilised for over a century, but it has been in the tell mode. Toda...

FORMULATING TARGET MARKET STRATEGY

the category of a "convenience" item -- in other words, the shopper in question can conceivably buy his/her groceries AND pick up ...

The Importance of Branding

the competition is doing. One strategy for branding for example is attractive packaging. Packaging is always changing. Sometimes, ...

Scorsese/Gangs of New York

the foreign hordes defiling it" (Mattie 215). Cutting slays Vallon, consigns his son to an orphanage, and proclaims his rule ove...

Brand Strategies; Promoting Reebok in the International Market

the theory to Reebok. When a company has an international brand the choice of the way the promotions are managed will star...

Man's Nature in the Romantic Poetry of William Wordsworth and John Keats

quite different in their presentation and their material or focus of material. But, at the same time the words of darkness apparen...

Jean Jacques Rousseau on Man's Nature

no laws against theft, a pauper might think that he had the right to take riches from other people simply to level the playing fie...

My Life: A Narrative Essay

it. I particularly enjoyed soccer, which I played in Beaver Creek, Ohio, where I averaged three goals per game and was the center/...

Man's Nature According to Thomas Hobbes and William Golding

the adult world of constraints into an exciting world of fun in the sun, the children come up against the usual banes of social ex...

Man's Struggles in the Domination of Nature in 'To Build a Fire' by Jack London

that might have gone differently is early in the story, and actually deals with the mans character. The man is "without imaginati...

Review of Two Marketing Articles on Branding

and many companies can leverage these brand names while minimizing their costs toward expansion and getting old markets to buy new...