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Information technology plays a major role in mitigating different issues such as increasing demand, constrained resources, continu...

The writer uses statistics in a case designed to show how statistical analysis can help with the decision making process. Nyke, a ...

In a paper consisting of ten pages Internet banking is examined from customer and banking perspectives and also considers how one ...

The writer presents a proposal to assess the link between corporate culture at an airline and the reasons for poor levels of custo...

The main points of the book are the principles for successful decision making, delegation and negotiation, and building of morale....

In a paper that contains five pages the history of this online company is provided, its plan for success, and customer service are...

the mall to go Christmas shopping. Today, online shopping provides an alternative for weary shoppers. But one thing that people ca...

In thirty pages Ameritech following its SBC Communications' acquisition is examined in terms of its present state of competition a...

In twenty pages this paper presents a marketing audit of United Airlines in a consideration of financial performance, customer dis...

In a paper consisting of nine pages the method development of designing fixed contracts for firms that are satisfactory to supply ...

In twenty eight pages the technology of CRM is examined in terms of systems' technical proficiency and software. Ninety two sourc...

argues that it is the share of the customer that is the measure of relationship marketing. Adrian Payne identified six markets ce...

from it. 6 I like to shop for bargain and am attracted to special offers 7 Quality is more important than price. 8 I like to have...

be in contact with customers by telephone, Internet, email and "snail mail," with the most common forms of initial contact being b...

rely on ZDNet to deliver deep insight into IT planning, vendor consideration, and product selection" (ZDNet, 2006). To accomplish...

Starbucks mission statement is concise yet provides a "plumb line" against which to measure decisions. The statement reads, Estab...

computer users - and therefore buyers - insist that they will not purchase another Dell computer unless and until Dell provides so...

be looking for the best deal, the most service or facilities for the lowest price, where love is involved they may be looking for ...

et al., 2008). It may be argued that one of IBMs problems and to the changes being in the beginning of the 21st century the frag...

profits while expanding the business. Most marketing strategies neglect the repeat customers. Just because a customer has shopped ...

information for the purpose of making a purchase. The best and most successful Internet businesses offer only high-quality produc...

the final consumer has led businesses to recognize that value contributions, from internal and external organizational members in ...

Direct marketing must be fulfilling many goals as this s an area of rapid growth. This is one form of advertising that is easy to ...

that pertains to the customer in addition to the product/service. Successful CRM implementations depend mainly on how involved emp...

gratification and for some purchases the inability to see and feel what they are. These different elements are seen as reassuring ...

term. One of the best definition reads; "Customer Relationship Management (CRM) is a business strategy to select and manage custo...

how quality and business can be created, supported and maintained with an understanding of the relationships in marketing. These t...

a competitive advantage (Thompson, 2007). The issue faced by many companies in marketing terms is not only the way to comp...

2003). There are many definition of corporate social responsibility, Kotler and Lee define it as "a commitment to improve communit...

a fair value service. There are a large number of examples that demonstrate the way that companies can benefit from custome...