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Essays 181 - 210

Overview of Consumer Credit

Those in the bottom half of the income scale increased their ownership of cards from 45% in 1983 to 54% in 1992. That continues th...

Three Marketing Articles Evaluated

In six pages 3 consumer articles featured in 1998 and 1999 editions of Journal of Marketing Research, Journal of Consumer Research...

Consumers and eCommerce

million PCs sold throughout the world, a slight decrease on 1999, down by 0.8% due to the increasing level of maturity in develope...

Alcohol and Changing Attitudes

Quite clear in the first of three representations, the macaw is blurred in the second appearance and completely distorted in the t...

UK Consumer Protection

could be expected to have find the fault (Rose, 2003, Card et al, 1998). It is worth noting that where there is no examination thi...

Energy Policies of the European Union

has been declining, the level was only 50% of the budget in Framework Programme I that took place between 1984-7, which amounted t...

Advertising Results by BT Broadband

BT Broadband would have significantly less ability to successfully market their wares. However, there are guidelines even for suc...

B2C and the Internet's Effective Uses

mass summary might not be appropriate. For this reason this example essay paper takes a look at how a target market might be defi...

Privacy Bill and Sen. Jackie Speier

bill would enact the Financial Information Privacy Act of 2002, which would require a financial institution , as defined, to provi...

Federal Communications Commission's Cable Television Rules for Program Access

for the consumer. However, since the original Act was introduced the market has seen an increase in fees for the consumer and a de...

Consumer Culture and the Billboard Liberation Front

The slogan was changed from " Im realistic, I smoke Fact..." into "Im real sick, I smoke..." (BLF, 2005). There was also a large a...

Issues in Advertising

products that enhance social relationships); detached--independent and self-sufficient (inclined to buy products that appeal to in...

Consumer Experience at Kaiser Permanente

(Kaiser Permanente). This was the count as of December 2003 (Kaiser Permanente). Most of those 8.2 million enrolled members have...

Target Corporation's Marketing Audit

be a part of the company; customers are made to know their value to the company. Investors appreciate Targets strong growth and p...

1996 Amazon.com and Strategic Alternatives

they believe they will, then return the remainder to the publisher. The publisher, in turn, offers the returned - and no longer n...

Individual Choice and Household Choice

Under this theory we can look at an individual and a couple ands argue that here there is the hypothesis that a woman will marry ...

Changing Commodity Prices

being celebrated. For the consumer there is a choice, they can choose when to eat, and this will impact on the price they pay. F...

E-commerce; Security and Legal Issues for UK Firms

the internet and then consider the issues of the Data Protection Act and the Distance Selling Regulations. There are many ...

Freezing Consumer Credit Problems and Identity Theft

much attention. With a recent major breach of credit history, some consumers want to freeze theirs and not allow for new credit tr...

The Marketing Information System

customers are buying, and what they are buying together, at the same time. Associates speak freely with customers, and the inform...

LETTERS OF COMPLAINT: UNITED STATES AND JAPAN

First the American version, which was written to the companys president, Mr. John Johnson. Dear Mr. Johnson, Im...

Ways to Improve Personal Credit (Article Review)

2006, p.44C). The article overall provides a few interesting questions about credit and does respond with general information. How...

Consumer Behavior

they have always purchased (Postrel, 2009). Consumers can no longer purchase a simple chocolate bar or a package of laundry deterg...

Consumer Goods and Social Values

basic and fundamental article of clothing; it is likely that all but a few individuals in Western society own at least one shirt. ...

Consumption Choices

are cheaper. These effects may be seen even if there is not a drop in disposable income, but there is an expectation that there wi...

Consumption

the supply chain and operates in a cycle of production, as one company does well, selling more goods, it will order more from othe...

EXTERNAL INFLUENCES ON CONSUMER BEHAVIOR AND MARKETING

a powerful tool for any marketing plan, whether it involve movies, clothes or new gadgets. Meanwhile, as the United States...

Consumers Buying and Decision Making Processes in the Fashion Industry

used. Probability sampling is a more random sampling style; the basis of this is that the selection of each respondent is a matter...

Ecological Warning Signs

in check, but toxic algae thrives on "nitrogen, phosphorus, and iron," which enters the ocean by the ton each year from "partially...

Enterprise Risk Management in the Military

Every organization faces risks every day. This paper discusses risk management for private businesses and for the U.S. Marine Corp...