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Essays 271 - 300

History and Market Position of Southwest Airlines

Worth Regional Airport Board files a suit against Southwest to stop them from operating out of Love Field, which was the downtown ...

Chemical Company Marketing Case Study

In eleven pages this paper presents a student submitted case study analysis that considers an assessment of a variety of situation...

Tutorial Marketing Plan on Snowboard Shop

were snowboarders (Maguire, 1999). Since 1992, snowboard sales have increased by as much as 30 percent (Berner, 1997). Industry s...

Marketing at Dell Computer Corporation

the United States market (Dell, 2001). Compaq Computer Corporation still has the largest market share of servers in the world. D...

International Athletic Shoe Company Establishment

company, one that can provide styles for all feet but highlight womens lines. The base product will be a new running shoe. We wi...

Analyzing the Mail Order Adventurous Trader Bookstore Business

In this paper consisting of eighteen pages the history and SWOT analysis of this mail order bookstore are examined along with the ...

RotoZip® Marketing

In seven pages this marketing plan considers hardware customer target market segmentation, demographics, marketing strategies, goa...

UK Marketing Campaigns Reflect Values and Attitudes

In nine pages this paper discusses marketing strategies and how attitudes and values can be reflected in the campaigns of UK compa...

Company Overview of Cisco, Lucent, and AT&T

In sixteen pages these companies are discussed individually and then in a comparison of revenues with stock market aspects the pri...

Microsoft Corporation Business Analysis

of the companys attempts at monopoly. In addition to software, the company has delved into new territory. Microsoft Network, call...

New Market Entry and India Car Parts Business

In twelve pages this marketing report discusses an India based automotive spare parts business and how a new market can be success...

Amazon.com, the Internet, and IT

In eight pages this paper examines the information technology uses of Amazon as a way of creating competitive advantage and also c...

Overview of the Gucci Group

today. It is also necessary to understand the people behind the company. 2.1 Guccio Gucci and the Founding of Gucci Guccio Gucci...

Influences In The Market Maximized/Market Minimized Model

stimulate and change the way that the market is operating. For example, socio-economic aspects such as the way that fashions emerg...

A Career In Marketing

Competition levels are very high, and with many new graduates and the need to cut costs many firms have reduced on their graduate ...

Business Proposal for Mobile Oil Change, LLC

It appeals to businesses that have their own fleet mechanics and those that do not. Those businesses that maintain their own flee...

MCDONALD'S AND BURGER KING AND MARKETING

been quite varied. In this paper, well examine some of the differences. Once major difference between the two chains is th...

Yahoo and Amazon.com Compared

best, and many users are not comfortable relying solely on Yahoo! for those services. Opportunities * Yahoo! already has millions ...

An Analysis of a Typical Regional Carrier

that are faster and more comfortable than the prop jets they are replacing (Brannigan, 2001). Trouble began however when C...

Analyzing Swatch Watches' Success

sold over ten million of the "technologically advanced" and most importantly, stylish watches throughout the world between 1984 an...

Tootise and Hershey Compared

these, which became known as the Tootsie rolls came from Hirshfields young daughter who at the age of five coined the name as a ni...

Wal-Mart SWOT Analysis

as mentioned earlier is one of those strengths. Wal-Marts brand is based on value for ones money, convenience and the number and v...

Ryanair and British Airways

had in the past, but with the difficulties seen in the aviation industry this may be a reason why strategy should be re-examined f...

Managing Human Resources at Coca Cola

external macro effects on an organisation in a business environment (Goett, 1999). His five forces model is designed to show how t...

The Merger of Trebor Allan and Cadbury Neilson A Canadian Case Study

not cost sensitive, and there as a great deal of loyalty to existing bars. The brand was seen as a more indulgent brand and as suc...

A SWOT Analysis and Case Study of Eli Lilly and Co.

"laid the foundation for the Lilly tradition" of concentrating first on the quality of existing products and only then expanding t...

Hubbard’s Cereals Case Study; Strategic Options and Recommendations

advantage afforded by superior profits. To compete in the long term Porter has argued that there should be a source of competitive...

Orbitz

2008). The partnership was incorporated on the 24th of February 2000, as DUNC LCC, and DUNC Inc. was created on the fourth of May ...

Wal-Mart 2004 - 2007

This 14 page paper examines Wal-Mart. The paper starts by looking at the history and development of the company before undertaking...

Strategic Analysis of John B. Sanfilippo & Son

JBSS is a major processor, marketer and seller of nuts and nut products, including the Fisher Nut brand. The writer examines the c...