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Essays 151 - 180

The Concept of an Efficient Market

of evidence for investment managers and investors gaining consistent above average profits, there is evidence that abnormal return...

Marketing Decisions for the Italian Launch of Pringles

& Gamble already understood. One of the challenges of the Italian market was a high level of difference in consumer patterns compa...

Reviving and Re-launching Wendy's

with highly aggressive firms such as McDonalds and Burger King. Several advertising campaigns filed, including the "Thats Right" a...

Management Functions Based on Personal Experience

been planned may not be accessible. In this instance, nothing is really lost. Plans that have been made can be recalled by memory,...

Traditional to Customer Based Strategic Marketing Shifts

In eleven pages this paper discusses changes resulting from this strategic shift and its implications. Eleven sources are cited i...

APPLYING SCIENTIFIC MANAGEMENT PRINCIPLES IN A KNOWLEDGE-BASED ECONOMY

objectives: first, development of a science for each element of a particular work that would replace the old method; second, the s...

Introducing a Wine into the Chinese Market

country under Mao Zedong and the country was then run as a dictatorship (CIA, 2008). The result of this was that everyday lives of...

Nurse as an Agent of Change in Data Base Management

a nurses role as a change agent in data base management. Fonville, Killian, and Tranbarger (1998) note that successful nurses of ...

The Value of Customer Relationship Management for Web Based Retail Operations

and has only a few stores, but has found that the online retailing environment offers a large potential due to the lack of geograp...

Marketing Research for Kudler Fine Foods

or industries, so that they can lead their own organizations to higher levels of positive business results. Social factors ...

Justification of Commercial Advantages of Computerised Loan Management Systems Over Manually Based Systems

This 5 page paper examines how and why computerization of the loan management process is superior to the former manual systems. Th...

Entering the Chinese Market with a Cosmetic Product

it is worth noting that China still counts Taiwan as one of these provinces and there is ant the special administrative region of ...

Marketing Report; Container Shipping in the Mediterranean

handled (ISL, 2005). However, this alone does not indicate that these are suitable ports or whether or not these are the ports tha...

Needs-Based Marketing

is considered to be more fundamental than the one above it, and so on, such that a person cannot fulfill needs from higher levels ...

Breathe Right Strips Case Study

$45 million a year; demonstrating the companys ability to leverage the first mover advantage. Since then the company has moved int...

Implementing Enterprise Risk Management Based On The Committee Of Sponsoring Organizations Of The Treadway Commission (COSO)

Dell is a computer company, which retails and sell computers direct to the public and industry. Dell was founded in 1984 by...

Developing a Marketing Plan for Viagra

to influencers Pfizer may appeal to men who would not otherwise come forward. It is undertaken in a tasteful manner, in line with ...

Fundamental, Technical and Market Based Forecasting for Currency Exchange Rates

rate movements is renowned for being difficult; it is this that has lead to a very active market in currency derivatives where dif...

Learning in Today's Technological Environment

(Calderon, 1991). McGrath and Sands (2004) describe the process that a North Carolina school system undertook in deciding t...

Value-based Accounting Still Relevant in the 21st Century

elements such as the direct materials and the direct labor (Chadwick, 2007). By deducting the variable costs from the revenues it ...

Article Critique/Prospective Memory

v. time-based) and 2 level of cognitive load (low v. high). Minimal information processing was required for the low-cognitive load...

Intranet Business Intelligence Applications

isolating server system that effectively keeps the populace from entering. Creating the web site on an internal network is one wa...

Three Possible Ways to Live

This 6 page paper constructs three hypothetical lives, one based on the classical tradition, one based on the Christian tradition,...

Aquarius Marketing Case Study

Other resources may include statistical website. The important aspect is that many researchers need to be able to gain access to t...

Professions and Different Levels of Accountability

to be human life. There are, of course various other elements which enter into accountability concerns but human life is the most...

National Missile Defense Laser Options

or not, but in any event, it is certainly possible to objectively evaluate the four particular types of weapons to see which is mo...

Websites Design Methodologies

In five pages website design system methodologies that are information based, relationship based and structure based are discussed...

osting at Johnson Beverage

on the part of the customers own management, or increase costs to make sure that there is a profit achieved. 1. Introduction Jo...

Accounting: Principles-Based Or Rules-Based?

and diligence and independence at the auditing level" (Anonymous, 2003). From a broader perspective, one of the main reason...

Clust; Group Buying

market. The company with the first mover advantage was Mercata, however, they followed a slightly different model closer to tradit...