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Essays 1681 - 1710

The Benefits of Adopting a Coaching Style of Leadership during Difficult Change Processes

commentators have observed that change is often complex, with many influencing factors impacting on the way that the change occurs...

Management Approaches to Crisis

organisation has a crisis management plan (CMP) in place. On paper it was noted that the plan good and in simulations the plan hav...

How Airbus Competes with Boeing

Airbus were able to obtain a total of 7,181 orders and deliver 4,218 aircraft, while Boeing only gained 6,360 orders and delivered...

What is Fair Pricing?

The writer looks at the idea of fair pricing explaining what it is and how the perception of fair pricing will vary depending on ...

Expanding Virgin Cola by Exporting to East Africa

The writer presents a proposal to expand the market for virgin Cola with an export strategy, targeting East Africa, identifying it...

India and China - Tapping into Foreign Markets

In a paper of three pages, the writer looks at marketing in foreign countries. Cultural norms of India and China are examined for ...

Research Proposal Evaluate Adult ESL

How effective are adult ESL courses? This is a question that often generates great debate because assessments of the impact of the...

Annotated Bibliography Two Articles

This essay consists of an annotated bibliography of two journal articles in the marketing arena. Included are overview, purpose, m...

Glossary for Developmental Psychology

Each field has its own set of terms and phrases. While they all make sense to experienced practitioners, they do not necessarily m...

IMC Concepts

The concept of integrated marketing communication (IMC) has been around since the late 1980s and more so in the early 1990s. Even ...

Dynamic Cybernetic Team Model

A scenario of disaster plan at a hospital is used as the basis for this essay. The scenario is described briefly, including commen...

iPhone and Android Companies

The smart phone market is the primary one in which Apple and Google compete directly. Google gives its Android away while Apple ch...

Article Review on Global Marketing

There are many pitfalls with global marketing. One is that words, phases, gestures, humor, and other issues do not translate very ...

Attitudes about an Object

This 3 page paper provides an overview of object perceptions as it relates to attitude formation. This paper explains how cognitiv...

The Impact of Science on Knowledge

This 9 page paper explains how natural sciences have an effect on how knowledge is founded. This paper evaluates the impact scienc...

Bernard Madoff Effects People's View of Markets

This 3 page paper gives an overview of the role risk plays within financial markets. This paper includes the case of Bernard Madof...

How Do People Perceive Risk

Risk has become a popular research topic in a number of different fields of study, each of which has its own theories. This paper ...

Porsche - Reflections of the Influences on the Buyer Decision-Making Process

The paper is written in a question-and-answer style, looking at a range of issues concerning the by decision-making processes for ...

Email As A Data Collection Channel Within A Research Methodology

The use of email and inline mediums in the research process is increasing. The writer looks at issues associated with the use of e...

Public Relations Campaigns in Colombia

In a paper of nine pages, the writer looks at international public relations campaigns. Colombia's campaign to improve its interna...

SWOT Analysis JP Business Solutions

In a paper of eight pages, the writer looks at a marketing case study. A hypothetical marketing plan and SWOT analysis are develop...

Assessing and Presenting BevCo's New Product

BevCo, a fictitious drinks company, wants to develop a new drink. The paper is written in two sections; the first examines the op...

Obama on Syria - A Semiotic Analysis

In a paper of fifteen pages, the writer looks at Obama's speech on Syria. US perceptions of power are revealed through a semiotic ...

Nursing Perspective on Customer Service

This essay describes the ways in which nurses can create a perception of ideal customer service among patients. Three pages in len...

BOTTLE GREEN MARKETING/CASE STUDY ANALYSIS

Answers marketing and marketing communications questions about Bottle Green, a company offering beverages. There are 2 sources lis...

Plato's Gorgias and Phaedrus

This essay pertains to Plato's perception of rhetoric and the role of eros, as indicated by his texts Gorgias and Phaedrus. Five p...

MARKETERS AND PRODUCT/SERVICE POSITIONING

in a variety of ways (Berry, 2006). Taking our mousetrap above - it can certainly be positioned as a mouse-killer. But to s...

The Marketing of New Zealand

campaign has been focused, even during the global recession when international tourism tends to stagnate or decline. For example, ...

The Strategy and Marketing of Tesco in Ireland

compete in a way that would attract customer and gain their loyalty as well as add value to the company. 2. The Strategy of Tesco...

Marketing to the Poor

were lacking in material things. This was viewed specifically as an economic division where certain people had failed to reach a b...