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Essays 91 - 120

Marketing Costs and Application of Activity Based Costing

Swensens, which focused on ice cream in their independent shops. Though the independent shops segment was declining, the im...

Measurement of Credit Risk

to look at portfolios of risk as well as individual risk, looking as aspects such as concentration risk. This is often dealt with ...

Argentina Location for Briggs and Stratton

It alternately makes headway toward that end then loses ground, and it lost much of its trade potential as a result of its economi...

Theodore Levitt's 1960 Article 'Marketing Myopia'

as time when by they began to decline, they did not see themselves as transportation companies, but merely as railroads. Therefore...

Kim, Kim, and Lee's 'Modes of Foreign Market Entry by Korean SI Firms' Reviewed

An emerging market is "a country making an effort to change and improve its economy with the goal of raising its performance to th...

Success of Marriott's Marketing Strategies and the Management Descriptions of Philip Kotler

continues to serve as an example to every other hotelier in the world and a leader in the industry. Everything Marriott has...

Global Mobile Phone Industry Overview

Jolly (2002) also reports that there were an estimated 150 million cellular telephone subscribers in China. There is some disagre...

China and Microsoft

revealed that Microsofts Foxpro by far led its class of software programs in the PRC, accounting for 65 percent of its class. Thi...

The Marketing Entry Barrier Posed by Advertising

This research paper contains ten pages and examines how advertising is used to prevent competitiors from entering certain industri...

How Advertising Can Be Employed as a Barrier to Market Entry

In this paper consisting of nine pages the ways in which vehicle advertisers can prevent competitors from entering certain lucrati...

Google's Entry into the Email Market (Analysis in Question and Answer Format)

p.8). Hotmail was a success, but it would not be completely free for long. In 2002, it began to charge for some services (Hild & M...

Market Entry Strategy for Romania/A Research Proposal

use to enter the Romanian retail clothing industry and which are likely to be the most cost effective. The hypothesis is that to ...

The Agency Problem and Choices for Market Entry

This paper is made up of two sections. The first section discusses the way in which the agency problem may manifest and how it may...

Chinese Cosmetic Market Entry

the west, as such the company already has the product knowledge required to meet many of the market needs. The market is also on...

New Market Entry and India Car Parts Business

In twelve pages this marketing report discusses an India based automotive spare parts business and how a new market can be success...

Scientific Method Philosophy

in earlier times it was regarded only as the poor relation of quantitative research that nearly always was less reliable and far l...

Methods for Data Evaluation

This 30 page paper examines different methods of data evaluation that researchers have available to them. The writer considers tri...

Proactive Approaches to Street Racing and Underage Drinking

is bothersome to the point of creating fear and ask for their help in reaching a resolution. From this interactive encounter, the...

Weight Training/Advanced Methods

muscle group," as this challenges "local muscle endurance" ("Advanced ...Techniques"). Performing super sets also keeps a workout ...

The Commonalities and Differences in Research using Focus Groups and Group Interviews

The writer looks at two methods of gathering data for qualitative research; group interviews and the use of focus groups. Each met...

Evaluation Theory in Academia

This 25 page paper discusses the field of evaluation with regard to academic programs. The paper includes a literature review of p...

A Study Using the Scientific Method

In order to test this hypothesis, the research team established four 50x50 cm quadrants, with 50 cm between them. Each of these qu...

Does Science Have All the Answers?

of penetrating into the natural world; but there is no objective, certain or scientific method for setting or testing them " (Rave...

Literary Application of Rene Descartes' Method

Goldings Lord of the Flies, for example, gives a view of civilised society which is by no means optimistic. He takes a group of ch...

What Do You Care What Other People Think?, Surely You're Joking, Mr. Feynman, and Life Expectations

In five pages these 2 works by physicist and Nobel Prize winner Richard Feynman are examined in terms of the author's inspirationa...

The Benefits and Detriments of the Kaplan-Meier Method and a Comparison of K-M with the use of Standard Life Tables

with the life table times (cut-points used to define the intervals) taken to be equal to the times of events in the cohort" (Woodw...

Expanding SunPower to Brazil and United Arab Emirates

potential new markets. Two markets which have been identified as potentially viable are Brazil and the United Arab Emirates. The f...

Western Warfare Outline

The writer provides a one-page outline for the upcoming paper on the ineffectiveness of Western warfare methods in Afghanistan and...

Integrated Communications Marketing Plan for Ecotourism

Within this market there are different segments. Tourism may be traditionally classified in terms of what is being undertaken, for...

Haunted America by Patricia Limerick

people who eventually fought each other had prior history together. "Before whites and Indians would feel inclined to fight each o...