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Essays 61 - 90

Russian Standard - Vodka and Banking

Functional brand attributes which were communicated effectively to the customers incorporated these heritage aspects along with qu...

International Marketing

difficult competition a mature market in the home nation may push a company looking outwards towards developing markets. Opportuni...

Recycling Mobile Telephones; A B2B Marketing Plan

This 10 page paper outlines a marketing plan for a company looking at the reverse supply chain to acquire second hand mobile (cell...

Using Business Tools

as with a strategic partner the more practical aspects need to be considered. One of the main elements may be the way in which the...

Marketing Lexus G's Series and Mercedes Benz E Class

with pre-owned cars and, in the future, they move up to new models (Sawyers, 2002). Customers for both cars have an average house...

An Analysis of IBM

be known as IBM so many years later. The development of IBM is a patchwork, the Computing Scale Company of America is formed in 1...

Global Marketing of Gordon's Gin

The approach may vary, with a totally standardised approach, all marketing and advertising the same with a single campaign. If a c...

Article Review on Market Strategies and Marketing Research

researchers can help in terms of finding relationships when it comes to customer needs and wants (Matthyssens and Vandenbempt, 200...

Expanding into Germany and Canada

need to find new premises or facilities in a new area. Therefore, the capacity of the existing facilities will need to be capable ...

The Marketing of Samsung Mobile Telephones

of the consumer base, or potential consumer base into categories where there are similar characteristics. There are a number of wa...

ENTRY STRATEGIES INTO SOUTH AFRICA

In this paper, the writer has been asked to assume he has been hired as a consultant by a Canadian-based electronics manufacturer,...

Purpose Of Business Research And Research Proposal

survey customers. Research designs are broadly classified as quantitative, which is scientific, and qualitative, which is descrip...

The Role of Leadership in TQM Implementation; A Research Proposal

TQM practices? In order to undertake this a number of sub-questions can be used to guide the research. These include * Does...

Increasing Foreign Direct Investment - A Research Proposal

achieved? 1.1 Aims and Objectives The aim of the research to look at the way that Saudi Arabia may increase the level of foreign ...

Romania's Democratization

In eight pages this paper examines post 1989 Romania, the Iliescu and Constantinescu governments in a consideration of the country...

How Can a Developing Country Increase Its’ Share of FDI?

is where there is an investment made directly in a country by a foreign government, company or other organisation. By direct inves...

Market Research Proposal

a room are important and how the current quality of bedding and towels are perceived. 2.1 Type of Study The research needs to g...

Computerized System in the Prevention of Medication Errors

care (OMalley, 2007). The aim of this essay is to offer an overview of this problem, focusing on how it applies to a specific ho...

HRM Learning Log; Diversity Management

many ways equality and diversity may be seen as two laudable goals for an employer, making this an interesting study, but they art...

Opening IHOP in Germany

is a market that is accessible, IHOP may have a great potential in this market. One of the largest countries in Europe is Germany;...

Japan and India as Potential Business Markets

this has been accompanied by lax lending policies and corruption leading to economic problems in the country over the last few yea...

Selling Luxury Cars in China

The Chinese market for luxury cars is increasing. The writer looks at factors which are impacting on the market and the way demand...

China Construction Industry

considered China, when joining the World Trade Organisation (WTO) declared itself as a developing nation, may be expected. The gro...

Research Proposal for the DOA In Regard to Granting More Government Contracts to Small Businesses

if they gain a government contract. * To identify the current processes used by the DOA in awarding contracts, including assessm...

Branding for Sony in the International Environment

they are and how they compete. Sony was originally called Tokyo Tsushin Kogyp (Tokyo Telecommunications Engineering Company), wo...

The Plan for Setting Up a New Hostel for Backpackers

the potential sources of revenue and reduce the risk associated with the project. The facilities will include a pub/bar which will...

Entry Level for Nursing Practice, the BSN

This research paper discusses the ongoing debate about what should be the entry level degree necessary for entry into nursing. The...

Cima Marketing Case Study

has only a small level of growth and the increase in competition is making growth difficult. The market for the weekender products...

Global Communication and Marketing; Disney

portfolio of brands to differentiate its content, services and consumer products", this indicates the strategy of integration. ...

Nursing/Entry into Practice

inpatient facility (Entry-Level). There are advantages and disadvantages to having three entry levels into nursing. An advantage...