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Essays 391 - 420

New Tools for Marketing

Included in this report are names of companies who are using social media to market their products. Starbucks and Ford are success...

How Should Coca-Cola Compete in the Alternate Beverage Market?

Coca Cola may be the leader in the soft drinks market, but it is in second place in the global alterative beverage market, and thi...

Selling Luxury Cars in China

The Chinese market for luxury cars is increasing. The writer looks at factors which are impacting on the market and the way demand...

A Strategy to Market Air Travel Services for Pets

The writer presents an outline strategy to market a new service offered by an airline, to facilitate the carriage of pets in the m...

Macro-Factors that May Impact On The iPad Market And Marketing

a high level of styling and the marketing had allowed it to gain a dominant market share; in 2011 the product was able to gain 73....

Marketing of the iPad

are the loyal Apple followers, who are likely to have one or more existing Apple products, such as a iPod or an iPhone, the firm h...

Promoting a Supermarket - the Design of an Integrated Marketing Communication Approach

(2002) give examples of the different marketing tools which may be incorporated into an integrated marketing campaign, such as the...

Analysis of the iPod and Its Position

54,461 88,401 Turnover ratio 1.19 1.20 1.22 The return on investment may be calculated by taking the turnover and multiplying it ...

United States Insurance Industry Marketing Efforts

be different (Webber, 2001). This is especially challenging for companies that wish to promote a standardized level of service and...

Marketing Strategy Diet Coke in Great Britain

The writer examines the marketing strategy of Diet Coke in the UK. The marketing is examined, looking and the product price, plac...

Teaching Marketing

The writer looks at two issues associated with the teaching of marketing. The first considers the role of marketing in terms of su...

Marketing Mix Overview - Amazon.com

too differentiated from that of its competitors. Figures show that the company bought nearly 5 billion ad impressions online durin...

Marketing Developments

of the internet and both eComerce and mCommerce approaches to marketing is not a new idea, this has been predicted as increasing i...

Strategic Plan for Miller Lite

2012a). In 1970, Philip Morris companies bought Miller Brewery Company. Light beer was first introduced by Miller in 1975. It s...

Marketing Issues for Banks

way it can help an organization define its marketing capabilities and understand the environment within which it is operating (Min...

Cadbury

chocolate, chewing gum and candy. They are competing with a number of other phones that have a range of interests and different ba...

Apple; Marketing and Position

on of the target groups for the iPod, she like to listen to music on the go and wants to have up to date fashionable items. The iP...

Starbucks Expansion In China

2003). This rigid set of criteria has never deterred any potential partner from applying to Starbucks to become a branch (Thunderb...

Economic Expansion, Recession and Recovery

(Why expansion, 2006). The U.S. economy had thus been expanding, except for one short recession, for "more than eighteen years" (W...

The Myths of Westward Expansion

that the Anglo Americans were superior to the Natives. They believed that they had the power, and the right, to take over land. Wi...

Expansion During the Fifteenth and Sixteenth Centuries

suggests that the Spanish Empire was not doing well during this time period and that the rulers never really recovered from the fa...

Celulosa Arauco: Forward Integration Or Horizontal Expansion

out of the 183 million tons produced worldwide. There were still some smaller paper manufacturers that continued to purchase the p...

Tesco's Expansion to the Third World

part of the reason for the interest has to do with its interest in Asia in general. Tesco, in general, sees international expans...

A Look at International Expansion Theories

further exploiting the value-creation potential of skills an product offerings by applying them in new markets" (Luo, 1999, p.11)....

EXPANSION PLANS -- KUDLER FOODSEXPANSION PLANS -- KUDLER FOODS

and board of directors. The "learning curve" of integrating the bought companys brand and employees into Kudlers could be steep. R...

Global Expansion

Best Coffee House executives need to explore the cultures in any region they are considering for expansion. One good source is Hof...

Poland as a Destination for a Business Expansion

are benefits of being located within the single market, with some underdeveloped markets within the new member states. Under devel...

HRM Strategies to Aid International Expansion

interaction between employees and the employment relationship and expectations within the market. When a firm enters a new...

INDIRA GANDHI INTERNATIONAL AIRPORT: CASE FOR EXPANSION

An overview of Indira Gandhi International Airport specifically and the requirements for airport expansion (and design) in general...

ABLE CORPORATION AND INTERNATIONAL EXPANSION

What about principles that could be used to prioritize implementation steps that are necessary to accomplish the strategic objecti...