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Essays 31 - 60

International Marketing Case Study of FASTI Company

In eight pages the Austrian FASTI company is examined in terms of Asian market expansion problems and opportunities with two speci...

Marketing Management of Singapore's Royal Sporting House

In ten pages this paper discusses RSH's marketing management as well as proposed Internet and new market expansion. Twelve source...

Traditional Chinese Medicine Marketing

In nine pages Good Health Hong Kong is examined in a discussion of marketing traditional Chinese medicines with market expansions ...

Tylenol Marketing Mix - 4Ps

8-hour, gel caps, sinus, allergy, Tylenol PM and numerous other specific Tylenol products for different conditions. The company ha...

Avon's Transformation

and high touch" (Avon, The Net, And Glass Ceilings, 2006; p. 104) III. China will be a stand-alone business; North American and Eu...

International Expansion

consider various risks. Transaction exposure risk is described as the risk associated with the cost and revenue in terms of a chan...

Expanding Global Supply Chains into New Markets

convergence. There are also other factors are work, increased costs of transportation and concerns regarding the damage of global ...

MARKETING STRATEGIES, FOOD DISTRIBUTION AND EXPANSION

the fact that the competition has higher prices, while perhaps ignoring that the competition lowers prices for bulk shipping. This...

Market Expansion for a Gourmet Retailer

appreciate highly differentiated high-quality gourmet food. This may be seen as a niche market, making a mass-market strategy, suc...

Product Expansion and Market Penetration for Coca-Cola

manufacture, distribution and also the marketing of non alcoholic carbonated and non-carbonated drink both finished drinks and als...

How China Affects Citibank

This research report looks at expansion to Asia. A brief investigation is ignited to provide information about expansion, but spe...

Global Expansion and Leadership

with their job, and the other half has expressed some interest in moving into a managerial position. This is an excellent position...

What Will Happen with EU Expansion Following the Economic Crisis of 2008?

potential for war would be reduced as the union became larger and he agreements and commitments between countries that were part o...

General Motors Expansion Forecast

in which General Motors engages, largely due to favorable market conditions and taxation structures that support such ventures in ...

Saudi Arabia Expansion of Polo Ralph Lauren

brand names as well as suppliers who sell directly to the public. The company have been suffering in this area, so although the br...

Riordan Manufacturing Industries

However, there are also weaknesses. If exporting is undertaken as a stand alone strategy, regardless of whether it is direct or in...

Arauco Case Study; Porters Five Forces Analysis

Five Forces model is the threat of new entrants. There are a number of issues to consider here, the barrier to entry can include t...

Case Study on UK Retailer European Expansion

In eight pages this paper examines a retailer in the United Kingdom's desire for continental expansion and discusses such relevant...

Global Expansion Planning

In ten pages the difficulties encountered by corporate global expansion are discussed with a basic plan for such an expansion pres...

Global Expansion of Outback Steakhouse

In five pages this paper discusses the various factors that pertain to global expansion of Outback Steakhouse in a consideration o...

World Events, Bias, and Religious Prejudice

In seven pages this paper discusses such global events as sect to established religion transition, Medieval Christianity and Europ...

Overview of Health Club Management

Club Ones Assistant Operations Manager Lisa Velasquez notes, "People arent looking just to lose weight ... People are looking to g...

Feasibility Study of Corning Glass Works and Possible Indonesia Expansion

In six pages this feasibility case study considers possible expansion of Corning Glass Works to Indonesia and evaluates various fa...

Consumer Confidence and the Business Cycle

cycle of the moon. Today, however, some analysts are saying there is no reason the current scenario cannot continue, while others...

Country Analytical Framework Formulization

outlets. If the economic conditions of the nation under assessment are deemed to be conducive to success, then further inve...

Case Study on Nike

running shoes. When running became popular in the 1970s, Nike improved its line of running shoes to appeal to the new market. When...

Management and Communications Analysis of Kinko's

In fourteen pages this paper presents an analysis of Kinko's Inc. in a consideration of Management By Objective and how to improve...

Japan Product Marketing

In fifteen pages marketing a fictitious product in Japan is discussed in a consideration of concepts, banking, currency issues, ex...

Executive Report on Business Expansion in East or Southeast Asia

In nine pages an executive report for a hypothetical company that is considering business expansion to East Asia or Southeast Asia...

Suntory Water Group Expansion Business Plan

In ten pages a proposed Mexico expansion of Suntory Water Group is considered in this business plan that discusses marketing and t...