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Still Relevant After More Than 40 Years 'Marketing Myopia'

This book report in 5 pages considers the Theodore Levitt text that was originally written back in 1960 for the Harvard Business R...

Overview of Database Marketing

to a specific target audience. He said, ??If retailers have a limited budget, they can now target a specific mailing to their best...

German Market for the Sale of Hershey's Milk Chocolate

This paper consists of sixteen pages and discusses a possible Germany sale of Hershey's Chocolate in a a corporate overview as wel...

Birds-eye View Of an Emerging World and Global Marketing

International advertising is the focus of attention. Demographics in respect to a variety of countries are discussed, inclusive of...

Saturday Morning Television Marketing and Gender Studies

In eight pages the gender views presented in Saturday morning television cartoons Muppet Babies, Captain Planet and Looney Tunes' ...

Excedrin Advertising 'De Marketing' Analysis

buying behavior of its target market- the ad tells them that it is "okay" to continue purchasing Tylenol so long as they do so onl...

Television and Marketing

In ten pages this paper discusses how different cultures employ lyrics and music and examines TV advertising promotion. Six sourc...

White Wheat Futures and Derivative Market Analysis

futures contract taken from the Internet to be used as a sample only. Some contracts have what is known as a Position Limit, wh...

Stock Market Investing

In five pages this paper considers various investment strategies for mutual funds, bonds, and stocks with mutual funds being regar...

1999 Interest Rates and Stock Market

In five pages the period from December 31, 1998 to May 21, 1999 is the focus of this consideration of the Dow Jones Industrial Ave...

Classical Market Changes Introduced by John Maynard Keynes

In two pages this essay examines the antipoverty and employment measures John Maynard Keynes introduced in his combination of gove...

An Article Technically Analyzing the Stock Market Reviewed

In three pages the article 'Technical Analysis Successfully Tests Old Resistance Level of Fundamentalists' that appeared in The Wa...

Investment Choices Between Money Market, Precious Metals, Index Funds, Real Estate and Treasury Bonds

can be used to measure a funds performance. Each of these financial effects can also be analyzed technically and reviewed ...

Stock Market Success of Initial Product Price Offerings

In five pages the appeal of IPOs are examined in an analysis of their effectiveness. There is no bibliography included....

Marketing Plan for Utilizing the Adult Nurse Practitioner at an HIV/AIDS Clinic

they do and so are less valuable in health care (Cys, 2004). NPs are and have been nurses first, and a requirement for the Master...

Investing in the Stock Market

growth, but they also have the luxury of taking on additional risk and therefore additional return potential. Generally, the high...

Monsanto's Restructuring for the Global Market

to capitalize on those ideas. It would prove to be quite sound, however, and even visionary. In order to achieve its broader goa...

Ethical Issues with Regard to Marketing Prepackaged Foods to Schools

of revenue for under-funded schools, it is difficult to get them removed (Van Staveren and Dale, 2004). They contain, in addition ...

Ice-Fili and Russia's Ice Cream Market

much more highly aerated (Rukstad, Mattu and Petinova, 2003). Further, it was and is made with all natural ingredients and contai...

Marketing Research Study Critique

the advertising copy as being crucial to whether or not consumers would respond to the advertising message. It was found that cons...

De Beers Control of the Diamond Market

over the years has seen many tactics used. The compnay would have external; offices of its own competing with the external purchas...

UK Marketing Demand and Organic Dairy Farming

level that is satisfied by the import market. Beginning with consideration of the dairy market and the organic dairy farming in th...

Ecommerce and Mortar and Bricks Company Marketing

more popular and seen as more successful. The separation of operations, as seen with companies such as Barnes and Nobel is very di...

Hospital Pricing and Marketing Ethical Issues

employers are increasing employees portion of premium payments or ceasing to contribute anything at all. Many employers have ceas...

Thailand Marketing and Business

may be seen as similar in complexity to the average OECD with a total of 19 stages being required, against an OECD average of 18, ...

Strategic Changes, the Market, and Swatch

companies into more differentiated, more narrow niche markets. Basically, in this latter regard, globalization was creating proble...

Tangible and Intangible Goods and Their Marketing Differences

known for a long time that consumers may be divided into various grouping dependant on their income, and as such the can be target...

Colombia and the Marketing of Acme Computers

useful life of existing systems. Where networks are being developed, PC manufacturers can expect results to be state of the art. ...

Market Needs and Matching Operations

associated with exclusivity and quality. There are few sales therefore, production is more limited. At the other end of the scale ...

Marketing Case Study of FARAC

food. Sales will come in two forms, first there is the sale of the actual unit that will transform the ingredients into the meal d...