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Essays 481 - 510

Sports Marketing

can be drawn from the information provided. The trouble lies in making sports marketing integration work. Many powerful forces o...

Free Market and Monopolies

of the act is sometimes difficult. What Can Governments Do About Monopolies? In the governments camp is the Sherman Act in whic...

Germany and Ice Cream Bars Marketing

While marketing a U.S.-made ice cream product in Germany is difficult, it isnt impossible. But before doing so, certain assumption...

Licensing Your Product

and Sapsford, 2005; p. A1); Sony had given up the struggle by 1992 (Cusumano, Mylonadis and Rosenbloom, 1992). VHS emerged ...

Indonesia Rice Shipments by the United States

Denmark-based Maersk Sealand is one of the largest surface shippers in the world. It maintains more than 250 container vessels an...

Colombia and the Marketing of Computers

There were 488 radio stations in Colombia in 1999, 454 AM and 34 FM, as well as 60 television broadcast stations (Colombia). Thou...

Case Study of Coca Cola

a brand, and the segments attracted will be the same across the national divides (Levitt, 1983). This may also be seen as a risk s...

Kentucky Fried Chicken Marketing Changes

the company to fried chicken ("No shame," 2005). The authors asks: " If KFC didnt have the pluck to stand up for fried chicken, wh...

Competition Issues and Microsoft

to Nintendo (European Report, 2002). 3. Navision, a Danish company that develops enterprise and accounting software (The Practical...

Hong Kong Labor Market Trends

in the global economy Hong Kong has seen the emergence of a new economy. This manifests most apparently in changes in the labour m...

Emerging Market Investment Modes and Multinational Corporations

shortcomings when it comes to diversification and competition. 1. Factor Conditions : The nations position in factors of producti...

Target Market Changes to Home Video

far too many titles are filled with gratuitous violence and unnecessary sexual implications that infiltrate impressionable minds. ...

Corporate Comparison of Microsoft and Kodak

other areas. Keeping this in mind, one would automatically surmise that without effective leadership, organizational performance ...

Marketing Campaigns and Macro Factors' Effects

they need to be prudent. This is especially true for the service industry. In an environment such as this, marketing needs to cons...

Delphi Automotive Products Company and Market Orientation

In seven pages this paper examines Delphi Automotive in a consideration of market orientation and the influences of customer healt...

Evolution of Internet Marketing

or services. Throwing advertisements at every place a space exists no longer is seen to be the path of the wise....

Company Analysis of Qualcomm

Using its financial data, the writer examines Qualcomm primarily via its annual report. The process offers answers to specific iss...

Voter Apathy and the Sale of a Political Candidate's Personality

In six pages this report discusses celebrity packaging, image making, and marketing a political candidate's personality with such ...

Al Gore Marketing Plan

In eight pages this paper considers the marketing of political candidate Al Gore in a strategic examination that includes the 4Ps,...

Developing a Communications Strategy for the American Red Cross

foundations for the way that the message should be communicated can be determined, along with channel choice, determination of any...

Major Issues Relating To The Management Of A Global Corporation

they may be seen to be enveloped in the issue of to what degree and how to whether globalize or localize strategies across the dif...

Xerox Case Study; The Move to Selling Solutions

This 5 page paper is based on a case study supplied by the student. Xerox need to move from a company supplying hardware to supply...

Challenges of the Retail Market in Chile

and the way in which retail businesses in Chile may be seen as different from many other markets. Latin America in general ...

Enterprise Wide Risk Management

confidence. Enterprise wide risk management is part of a common trend where there is a movement away from risk management that is ...

Lutheran Refugee Services

n.d.). In 1939, the organization established a Welfare Department that included "an office for the rehabilitation and placement o...

Marketing Strategies and Nutrition Labels

In ten pages this paper discusses nutrition labels in a consideration of issues and product strategic marketing effects. Twenty o...

Marketing and Competition Within The Managed Care Industry

This paper examines how economic issues such as supply and demand, consumerism, and competition affect marketing strategies for th...

Rural Hospital and Healthcare Finance

In twelve pages a Washington State Island Hospital is the focus of this consideration involving rural hospital maintenance and fin...

American Express' Marketing Strategy

preset limit of course does not translate to having no limit. One cannot just go buy an airplane on their Amex card without the as...

UK's Housing Market

In five pages this economic analysis of the United Kingdom housing market includes European comparisons and issues including suppl...