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Essays 601 - 630

Marketing and Porter

be gained by asking certain questions, such as: Why do customers buy from this company, i.e., what needs do they have that cause t...

How Should Coca-Cola Compete in the Alternate Beverage Market?

Coca Cola may be the leader in the soft drinks market, but it is in second place in the global alterative beverage market, and thi...

Selling Luxury Cars in China

The Chinese market for luxury cars is increasing. The writer looks at factors which are impacting on the market and the way demand...

A Strategy to Market Air Travel Services for Pets

The writer presents an outline strategy to market a new service offered by an airline, to facilitate the carriage of pets in the m...

Developing a New Marketing Strategy for Popchips

Marketing is an essential part of business, it is particularly important for new firms competing against dominant well establishe...

Marketing Strategy Diet Coke in Great Britain

The writer examines the marketing strategy of Diet Coke in the UK. The marketing is examined, looking and the product price, plac...

Singapore Airlines Marketing Mix

International companies will market their products or services internationally. The writer examines Singapore Airlines, and consid...

New Tools for Marketing

Included in this report are names of companies who are using social media to market their products. Starbucks and Ford are success...

Marketing Mix Overview - Amazon.com

too differentiated from that of its competitors. Figures show that the company bought nearly 5 billion ad impressions online durin...

Marketing Developments

of the internet and both eComerce and mCommerce approaches to marketing is not a new idea, this has been predicted as increasing i...

Strategic Plan for Miller Lite

2012a). In 1970, Philip Morris companies bought Miller Brewery Company. Light beer was first introduced by Miller in 1975. It s...

Teaching Marketing

The writer looks at two issues associated with the teaching of marketing. The first considers the role of marketing in terms of su...

Analysis of the iPod and Its Position

54,461 88,401 Turnover ratio 1.19 1.20 1.22 The return on investment may be calculated by taking the turnover and multiplying it ...

Macro-Factors that May Impact On The iPad Market And Marketing

a high level of styling and the marketing had allowed it to gain a dominant market share; in 2011 the product was able to gain 73....

Marketing of the iPad

are the loyal Apple followers, who are likely to have one or more existing Apple products, such as a iPod or an iPhone, the firm h...

Women, AIDS and HIV in the District of Columbia

2009"). In responding to the crisis, the city government has not recognized the way in which "policies, and structural factors hav...

The Growth of Small Businesses in the UK

firm. Once started, many small businesses will stay small, the owner may wish to keep a business small, not wanting the bu...

Terrorist Attack Scenario and the Use of the Incident Command System

major even. 2. Roles The multi jurisdiction approach helps to delineate the different tasks of the different agencies involved ...

Implementing an eBusiness Solution

the traditional mail order and once on the internet, or even twice on the internet. With the traditional mail order when a custome...

Social Surrogacy Hypothesis

emotional ties to the characters on the television. One assumption made is that the social surrogacy hypothesis is valid. One wr...

Projecting Required Working Capital

the sales and profits. However, it is also likely that the firm will need to be able to support an increase in the working capital...

Are Project Management Skills Universal or Specific To Different Industries?

a project management to be a good project manager. 1.1 The Question The question that this paper will seek to answer is to whe...

Is the Study of HRM in an International Setting Still Relevant in the 21st Century?

practices then it is HRM rather than international HRM that may need to be studied by further HRM managers as it is certain that i...

Developing a Care Plan

prior to being admitted to the care facility, it is possible that these needs are not being met. There is also the religious need ...

Effective Teamwork

transition to storming and norming stages, they will begin to listen more carefully to the other members, and in the performing st...

Managing Internal Pricing

the business of PepsiCo (Traceable and Common Fixed Costs, n.d.). Transfer Pricing Transfer pricing is the "amount charged ...

Designing and Developing Training in an Organization

use to advance their careers as well as feeling that they are making a contribution to the companys mission (Designing programs, 2...

Entrepreneurs and Managing Big Business; Is there an Inherent Clash?

venture and assumes the risk for it" (Hyperdictionary, 2008). Timmons builds on this stating that an entrepreneur is someone who i...

Global Society Values

Swift (2004b) says the evolution of organizational relationships that have been building for many years have "failed to provide us...

Responsibility Accounting Applied to Coca-Cola

Every plant manager and retailer understands that overhead, labor and the cost of materials combine to create the final cost of pr...