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Essays 1411 - 1440

Marketing Strategies and PDA Marketing by SONIC

course, that was in the days before PDAs became popular. Still, Sonic could certainly take a leaf from Palms book and work toward ...

A Case Study of a Fictitious Firm

and authors Deal & Kennedy (2000) warn that companies should consider the human factor when making changes. In the long run, it do...

Concessions and Sports Management

also deals with the hospitality industry as well (so its important not to confuse this solely with sports management). 2.What pri...

IT System Design

were available to enhance the decision and design processes. 1. Terms of Reference Harley Davidson are a well known motorbike m...

Media, Marketing, Customers, Public Relations, and Marketing Questions

that got more than five million responses" (Aaker, 1996; p. 240). 2. Explain why selling private brands often enables large retail...

Case Study of Dad's Pet Care Company

Care, 2004). The product line has expanded from dog biscuits to a variety of different types of dog and cat foods (Dads Pet Care, ...

Harvard Business Review Articles on Operations Management

In five pages this paper assesses 6 articles on operations management featured in the Harvard Business Review with an executive su...

Success of Marriott's Marketing Strategies and the Management Descriptions of Philip Kotler

continues to serve as an example to every other hotelier in the world and a leader in the industry. Everything Marriott has...

Overview of China Airlines

from Taiwan to Hong Kong when it went down into the Taiwan Strait (Airline Industry Information, March, 2004). This type of event...

Nike Consumer Behavior

used to be an otherwise a forbidden zone in advertising. In the beginning, advertisers had not yet learned to manipulate the publ...

Z Coil Shoes Marketing

by the plantar ligaments pulling away from the heel bone, are a result of poor support" (The worlds leading pain relief footwear, ...

A Case Study of The Frigidaire Company

deal less water and energy. Americans were not willing to tolerate the problems of these early machines and by 1994, nearly all ma...

Market Research on Frigidaire's Front Loading Washing Machines

and 54. Determinant attributes are performance and fashion 5. Upscale white-collar couples between the ages of 25 and 34 and betwe...

A Review of Olson et al's 'Organizing for Effective New Product Development: The Moderating Role of Product Innovativeness'

more innovative products and those which are more run of the mill. Olson, Walker, and Ruekert investigate forty-five prod...

August 19, 1942's Dieppe Operation

to keep trade routes open between Canada and the rest of the world, and to put on a united front to the world....

China's Cosmetics Market

imported goods, where process start at 100 yuan and increase to over a thousand (TDC Trade, 2000). However, the market is still ...

Kenneth Cole's Marketing

has been a central feature of the company, demonstrating the culture and values as well as increasing brand awareness and informin...

Vegetarian Dog Food and Marketing Approaches

The first target market may be the vegetarian owners, who want their pets to follow a similar diet. The dog food market is...

Rainforest and Ecotourism

how many hotel rooms can be built, this hotel doesnt have that luxury. The more guests that stay at the hotel, the more likely try...

Dunkin' Donuts Drive Through Operations

recent shift that has not yet been fully implemented, and it has no place in smaller markets where there are not enough stores to ...

Hotel Chocoalt; Examination of a Small Business

since 1993, set up by Angus Thirlwell and Peter Harris. The original concept of the company was to provide an alterative to the tr...

Marketing Strategy: From Traditional to Customer-Targeted

information within them and understanding the theoretical frameworks in which each was undertaken. Literature Review Factory Produ...

Financial Plan: CrewCuts

beginning funds for operation to keep the company solvent through its first several months of operation; the remaining $90,000 wil...

Avon's Transformation

and high touch" (Avon, The Net, And Glass Ceilings, 2006; p. 104) III. China will be a stand-alone business; North American and Eu...

Intel Annual Report 2006, Item 7

and advance "the digital home," to "provide access to premium digital content," to generally improve digital enterprises, to incre...

Administration of HOPWA Programs in Washington, D.C.

in the Washington, D.C. area may be broader than in other areas of the country. The HIV/AIDS Administration of the Washington, D....

Book Review; the Fundamentals of Production Planning and Control by Stephen Chapman

book states that it focuses on the part of operations which are needed, without distracting the reader with unimportant or relevan...

Why is BMW Having Problems Increasing Market Share?

share by appealing to a larger target market. Strategies have included the failed acquisition of Rover, which was subsequently sol...

An Overview of the Battle of Dunkirk

had all the emotional attributes of a film where the audience is cheering for victory. Indeed, the operation did much for morale, ...

Comparing Two Organisations

Help the Aged raises fund to support the services it offers is through sales, there are high street shops which sell a rang of ite...