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Essays 1591 - 1620

Wal-Mart: The International Organization

example of how a strong organizational foundation provides for greater control and flexibility in the process of overseas expansio...

Health Care Marketing - A Binary Approach

purposes of this example, one might consider Southwest General Hospital in San Antonio, Texas. This facility makes for a good exam...

The Comic Book Magazine Market: A Look at Diversity

example, a guide on "sex appeal" by artist and writer Michael Turner (author of several superhero comics for DC and Marvel) recent...

3 New Marketing Suggestions

existing facilities to produce and sell these burgers. The requirements in terms of addressing the burgers can be met by the exist...

SONY PLAYSTATION AND MARKET RESEARCH

has done so. Its Wii console, for example, was developed specifically to attract non-gamers (typically young males). In fact, it c...

Health Care Product Marketing

favorable. For one thing, patients typically complain of excessive pain in relation to the treatment, and this pain does not alway...

The Stages of Entrepreneurship

is currently being satisfied and assess that solution as a form of competition. For example, it is possible that there is already ...

The Marketing of the Melbourne International Film Festival

critic" and one can appreciate how the cognitive process may be impacted by allowing them see themselves as a potential critic. ...

Are Global Brands Destroying Local Culture?

be applied to developed and developing markets alike, where dominant products reduce the demand and viability of local products th...

The Plan for Setting Up a New Hostel for Backpackers

the potential sources of revenue and reduce the risk associated with the project. The facilities will include a pub/bar which will...

The Way Models of Conflict and Co-operation Increase Understanding Of International Relations

of many models where cooperation is seen to be a result of the influence of fear as a result of a threat or potential threat emerg...

Pharmaceutical Marketing

emotional appeal, where marketers have sought to appeal to either negative or positive emotions with attempts to find the right em...

Chinese Market

it may be adapted so that it is suited to the market and will be attractive to the market. It is notable that GM had problems with...

Case Study of Easy Weddings

entire supply chain directly and indirectly and encompasses the time before and after the sale (Chaffey, 2007). The Easy Wedding s...

The McDonalds Brand in Australia

audience have to actively visit the web page and then click on links; however, this is a relatively reactive strategy on the part ...

The Military and Social Media

have indicated a distressing trend: more than 80% of personal information on soldiers and military activities held by terrorists a...

Perodua SCM

of the firm. Schechter and Sander (2002) extend a well used business analogy which has been utilized by authors such as Mi...

Modelo’s Beer Market

been a driver behind some of the mergers and acquisition, and has also be driven by those acquisitions as firms develop internatio...

Marketing Definitions for the 21st Century

complete several agendas. These marketing strategies are designed to be straightforward and simple that gets to the heart of the ...

Advertising in the Chinese Market

this instance, it seems that the Chinese do respond to advertising, but it must be done in a certain way. While authors maintain t...

Preparing Getwell’s Budget

The writer uses data provided by the student concerning the operations of investment plans by a company to prepare a budget, calcu...

SOUTHWEST AIRLINES AND ORGANIZATIONAL ANALYSIS

with a variety of governmental rules and regulations. In the United States, for example, airline companies operate under the auspi...

The Potential of Mobile Marketing

privacy, as well as resentment for the process for quite to open and read the message in order to determine it is a marketing mess...

Acer Computers: A Case Analysis

research available. By conducting a case analysis, one is able to delve deeply into a topic, identifying not just the superficial ...

Medical Transport and the Impact of Economic Forecasts

forecast the US economy to grow by 2.1% in 2010 and 2.4% in 2011 (Goldman Sachs, 2009). There does appear to be an agreement regar...

The Changing Position of Gucci

may also be the potential for some vertical integration to add value. In addition to this the existing core competencies, such as ...

A Credit Product for Small Businesses

then the loan may need to be made to the new business owner, or guaranteed by the owners. If the business does not meet the requir...

The Cellular Telephone Market

and integrates personal information management, It may be argued that as technology is developing and functionality is being added...

A Change in the Leadership Style at Ford

This paper examines the way change took place in Ford, moving towards a more participative style. The first section assessing the ...

Motorcycles PEST Analysis

World War. It manufactured its first small motorcycle, the Model D, in 1949. The company improved its technology for the bikes and...