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Essays 361 - 390

Ford; Selling Cars

seen in many other industries, companies with the best sales force will often be the most successful, as long as the product is ac...

GAAP Pension Accounting

Turner (2005) states that a current proposal for reform "is that pension accounting should be based on market-value accounting (ma...

Financial Markets Analysis

price adjustments are best response to each other." Clearly, it requires the analyst to apply the best techniques as applicable f...

Toy Truck Marketing and the Amerada Hess Corporation

In eight pages this paper discusses the Amerada Hess Corporation and its approaches to holiday marketing of children's toy trucks ...

New Millennium's Marketing of Health and Pharmaceutical Industries

In six pages this paper examines the development of marketing and business strategies for pharmaceutical and health industries as ...

Collapse of Russia's Economy

up the economy and provide the vehicle by which the rest of the country would achieve free market status. Russia possesses no les...

Discrimination in the Labor Market Economically Analyzed

normally be applied to objects or processes in a "traditional" economic problem and analysis may be equally applied in terms of th...

Overview of the Fictitious Toyo Tire Company

good position. First, there is the reputation behind the long-term brand name. Second, there are the solid distribution channels...

Tourism and Relationship Marketing

purchase being made has no switching costs. The advantage of relationship management in the tourism industry is the ability to m...

Case Study on Atchison Corporation

valuing the employees rather than treating them as economic commodities. At first it appears that these two views are diam...

International Marketing, Strategy Shift, and Coca Cola

yet consistent with Cokes overall goals. The company suffered massive setbacks in Europe when contamination in cans sold in...

Pacific Northwest Wine Country Juices Marketing

identity, while Seagrams focuses on stressing fruit content with tropical names. Other producers generally concentrate on the fru...

De Beers Consolidated Mines Marketing

In twenty pages this paper examines De Beers' approaches to marketing and the factors such as the Asian currency crisis that influ...

Labor Market Discrimination and Economic Analysis

In three pages 1992 Nobel Prize winner Gary Becker's economic analysis approach to labor market discrimination is examined in term...

Competitive Marketing Strategies for United, American, and Delta Airlines

In ten pages each of these airlines are examined in an overview that comparies their approaches to marketing and their strategic s...

Sun Rize Fruit Drink Marketing

route Ellenaren Products will need to take in the new millennium. Part of this need to revert to more uncomplicated tactics is be...

Saudi Arabia and the Exporting of Computers

In thirteen pages this paper considers Acme Computer's decision making process involving a cautious approach to exporting computer...

Resources on the Internet and its Applications

it is also essential that people realize that its true beginnings were actually with the United States military, which wanted to d...

Niche Businesses and Effective Social Media Marketing

sells instructive courses in building log cabins for personal dwellings or for profit. This being a niche area of business, obviou...

Consumer Behavior and Analysis; Greetings Cards

that is used to explain many motivations, in different situation is that of Maslows hierarchy of needs. The idea model can be perc...

Improving Corporate Governance and Supervision in New Zealand

ensuring that the board and the audit committee are independency (Bell Gully, 2010). The code sets out the best practices in a t...

External Analysis for a New Microbrewery Company

conditions and as such tools such as PEST analysis, which helps to identify and classify influences in terms of political, economi...

Honest Tea Company

they graduated from college, Seth emailed Barry to see if he was still interested in creating drinks ("Honest Beverages," 2009). I...

Marketing Plan for a Car Wash

been built in order to recover 95% of the portrait used, for reuse. This is beneficial in terms of the environmental aspects water...

'Smart Car' Marketing

or services images. Kotler (2003) describes positioning as "the act of designing the companys offering and image so that they occu...

Turkey and the Marketing of Disposable Diapers

Turkey is a country of 69.7 million people, 26 percent of whom are below the age of 14 (Turkey, 2005). As a developing nation,...

Strategic Marketing Analysis of the McGraw Hill Companies

promotion are accomplished also in various ways. It has been noted that there was an alliance with NuvoMedia, something which help...

Cancer Treatment Facility Business Plan

treatments in a modern, caring and supportive environment" This lays down the aim of the company, to set up a facility which will...

Marketing Audit Planning

attributed to marketing efforts? * PEST analysis. This is assessment from the perspective of the political, economic, social and ...

Measuring Value in Publicly Owned Organizations

This creates the need for accountability in the way the funds are used (Barker, 1999). It has been argued by many that the most a...