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Essays 751 - 756

Chapters 1 through 8 of Schlesinger and Kinzer's Bitter Fruit

in the reader on pertinent Guatemalan history, describing how the country had been ruled by a serious of political strongmen begin...

Singapore Airlines; Marketing Audit and Plan

areas where in double digits. The marketing plan is to increase revnue and passenger numbers flying from the US to Singapore. The ...

Data Use in CRM

technology" (Clow and Baack, 2007; p. 360). CRM is most effective when "customers have highly differentiated needs, highly differ...

Considerations When Carrying Out Market Research

purchase from the firm in the last twelve months, alternatively the definition may be the last six months1. The way that t...

Information Technology Consulting

regarding success/failure rates of consultants. These data do not seem to be available. It would be impossible to calculate the ra...

Public and Private Sector Goods and Services and Marketing Communications

stated above, public service is a function that in most areas is just "there," existing to serve the people who have given the gov...