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Essays 1201 - 1230

France and United States' Luxury Hotels

In six pages this research paper examines luxury hotels in a comparative analysis of markets in the United States and France with ...

Frequently Asked Questions Regarding Marketing Strategies

This paper addresses frequently asked questions, through the form of a FAQ, relating to marketing research and strategies. This s...

1980s' Real Estate

In six pages this research paper examines the tumultuous 1980s in terms of the impact upon America's real estate market. Nine sou...

Friedman, Marx and The Role of the Market

This research report looks at how the market is important when it comes to a variety of things. How it is related to injustice is ...

Markeint Audit of Apple Computer, Inc.

In twenty pages this research paper audits Apple in terms of headings and subheadings involving marketing systems, organization, f...

Presenting a Positive Comany Image and Gaining Business Case Study

This paper consists of 7 pages and discusses an imaginary company in which the hypothetical situation involves the desire to tende...

Mock Interviews Involving the Dual Labor Market

etc." How do supervisors and co-workers treat you? "They treat me just like any of the other workers, which is with respect ...

Sri Lanka's Packed Sugar Economy

In twenty pages this paper considers research regarding Sri Lanka's market of packed sugar, global expansion, and its pros and con...

Music Lyrics and Violence

In six pages this research paper discusses the violence report by the FTC, entertainment industry marketing regarding children and...

College Bookstore Marketing Plan

Figure 5 Bar Charts illustrating Question 3 (including comments) 14 I. Introduction The college bookstore continues ...

City Marketing Planning

In five pages this paper considers the example of Brussels in a case study of how to develop a city marketing plan with various re...

Planning the Marketing of a New Restaurant in Australia

in well with the current market trends. Opening a restaurant where the differentiation is gained not only with the menu itself, b...

Z-Wing Marketing Strategy

operators, or the market is dominated by only a few operators, even if they are operating under subsidiary companies giving a domi...

Strategy at and for General Motors

"employee pricing" incentives, eliminated Oldsmobile after a century of continuous production and formed alliances with others. T...

Price and Distribution Stratagems of Rolex and Timex

special offers were prices are reduced, with the aim of increasing short term demand. This may be seen on the web site Timex.com, ...

Campaign to Increase Sporting Activity for Single Mothers

barriers which prevent them from taking part (Kotler and Keller, 2008). Effectively it needs to make the sport accessible. The cam...

Comparing the Promotional Activities of Timex and Rolex

undertaken in a localised manner. However, although there is the use of the internet it is the printed media and the telev...

Motorcycle Riders are Older

action in their lives. There are now more people over the age of 65 than ever before and they are becoming engaged in activities t...

Bringing the iPhone and the iPad to the Chinese Market

with the products, but with the association with a lifestyle brand, changes may need to continue to embrace this differentiation. ...

PowerPoint Slides for a Presentation on Research Assessing Commonalities in Characteristics of Learning Organizations and Organization which are Ready to Embrace Change

The paper is a PowerPoint presentation only, presenting a research project. The slides outline the research project, including th...

Costco Selling Brides Dresses

keep operating costs low, with the firm in claiming that they are passing the savings on to their customers/members. This creates ...

Largest Chip Maker in the World

in the world. Intels mission has always been to advance semiconductor chips. Their mission for this decade it to "create and expa...

Market Issues

off potential competition (Nellis and Parker, 2006). This provides some protection for new entrants, and it may be argued is likel...

Mainstream Marketing using You Tube and Mobile Devices

desires (Kotler and Keller, 2008). The aspect of targeting means that it is possible for firms to target different markets as the ...

Needs-Based Marketing

is considered to be more fundamental than the one above it, and so on, such that a person cannot fulfill needs from higher levels ...

Marketing and the Need for Integrated Communications

the strength of the marketing mix approach is that it is highly adaptable and customizable to specific product-oriented contexts; ...

The Marketing of Real California Cheese

and as such did not become boring. It was also highly aligned to the product it was selling. Therefore, the "Happy Cows" was succe...

Do Airlines which Practice Hedging Have Higher Profit Level When Compared Non Hedging Firms

means that even in years where many airlines faced losses and even bankruptcy, Southwest Airlines remained profitable, with hedgin...

An Overview of Integrated Marketing Communications

from the traditional business approach to advertising, wherein advertising functions were viewed as existing apart from "other pro...

A Marketing Campaign to Encourage responsible Water Usage

a message that will be impact on the values and help to create a new generation of more water conscious citizens. The image of the...