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Essays 91 - 120

Baldrige Award Assessment

In five pages an examination of the Baldrige Award and its encouragement of competitive knowledge and learning is presented....

Phillip Morris Marketing Audit

In twelve pages this paper presents a Phillip Morris company marketing audit in an examination that includes such topics of discus...

Case Study on the Cola Wars Between Coke and Pepsi

these manufactures have a relatively low requirement for investment, a top cost of $50 million for a concentrate plant will servic...

Uniform and Adaptive Strategies in International Business; Which is Best?

a company has made the decision to globalise there are many consideration, the decisions not enough. George S Yip outlines a pract...

Developing a Marketing a Plan for a Fruit Juice Bar

growth, marketing is the key to business development. For small businesses1 the challenge may be greater due to limited resources ...

APN Roles, an Overview

This research paper explores nursing literature pertaining to the role of advanced practice nurses (APNs). The writer first discus...

A Case Study in Market Research

the identification assessment of potential target markets and preliminary data, qualitative research may be undertaken with a smal...

3 Marketing Journals Evaluated

In six pages three marketing journal publications Journal of Marketing Research, Journal of Consumer Research, and Journal of Mark...

Trio of Marketing Journals Evaluated

attempt to maintain. Some are better able to maintain their stated focus than others, however. Three such journals are eval...

Competitive Consumer Markets and One to One Internet Utilization Marketing Strategies

In sixty pages this paper discusses how the Internet is being incorporated into consumer markets that are especially competitive. ...

Market Research and its Role in Small Business Development

The development of a small business and the role played by market research are the focus of this paper consisting of nine pages wi...

McDonalds in China

costs in each country. This was chosen as it was a product that was exactly the same in each country where it was sold as well as ...

Marketing Coca Cola in the National and International Market; Influences, Impact of Technology and Role of Social Responsibility and Ethics

between Coke and Diet Coke division of the firm, with the Coke firm apparently taking legal action against Diet Coke, as the produ...

Teaching Marketing

The writer looks at two issues associated with the teaching of marketing. The first considers the role of marketing in terms of su...

The Influence of Culture in International Marketing

ideas such as communism as well as the religious background of the country. The culture will embody the aspects such as morals, et...

Overview of Eurocurrencies

reduce the pressure that was being placed on the currency. The idea was that where forgoing investors or borrowers had the currenc...

How And Why Pricing Affects Access

conditions may worsen and require treatment which will be more costly for the state or healthcare provider. This is unlikely to ha...

An Assessment and Marketing Proposal for New Student Loans

marketing is understood and the context of government backed financial products is considered to guide the way that the future mar...

Planning for Ikea going into Egypt

(Hooley et al, 2003). These are all objective measures, but the use of more subjective measures are also seen in some segmentation...

Intelligence Gathering by U.S. Agencies during World War II and Beyond

better known as G-2 (Warner, COI came first, 2000). At times, the information went all the way up to the White House, but short of...

Nurture or Nature in the Intelligence Debate

generalist view intelligence as some sort of innate capability, a capability which is determined by some particular factor which i...

Emotional Intelligence and Occupational Success

global leader is to leverage the power of emotions to lead others to superior work performance across cultural and national bounda...

Happiness, Psychological Health, Scholastic Success, and Intelligence

be a two way argument, There is also little doubt that this did not bring him happiness. With these examples and the...

Article Review: Intelligence

the theory that there is a direct relationship between intelligence and perceptive motor abilities. The strongest relationship bet...

International Marketing Research Methodological Choices

may be remote from those wanting to undertake the research, there is also the challenges of cross cultural research which can lead...

Personality and Intelligence

ENTP, and ENTJ (APT, 1999). Some of the types related in the Myers-Briggs represent elements that have been identified within the...

Hansa Pilsner Case Study; Marketing Questions

address issues such as the markets failure to understand exactly what a pilsner beer was, these meant consumers did not have a rea...

Mayo Clinic; Market Research Memo

to sell to the existing customers and to sell its existing products and services to new customers. With this strategy in mind mark...

Reasoning, Intelligence, Culture

always taken risks, just not with money so the experiment is flawed. Also, I am likely to risk amounts less than $100 dollars depe...

Emotional Intelligence

the more recent theories on this topic is Golemans theory of emotional intelligence. Goleman was not the first author who proposed...