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Essays 91 - 120

HOME DEPOT, HISTORY AND ANALYSIS

The Home Depot Inc., headquartered in Atlanta, GA, is the worlds largest home-improvement chain and second-largest U.S. retailer (...

The Use of Customer Relationship Management in High End Fashion

satisfy certain criteria laid down by the Chambre Syndicale de la Haute Couture. Each year a list is drawn up by the commission wh...

Collecting and Using Marketing Data; The Case of Tesco

years is so valuable that Tesco has bought out the IT compnay that used electronic data transfer to collect and analysis the data....

Daewoo's Marketing in the United Kingdom

unified promotional strategy". the American Associations of Adverting Agencies where it is stated the integrated marketing communi...

Future Boeing Strategy

being made by the air carriers. The industry is one that is expanding and growing. In the US the industry was worth $108.5 billion...

APN Roles, an Overview

This research paper explores nursing literature pertaining to the role of advanced practice nurses (APNs). The writer first discus...

Competitive Consumer Markets and One to One Internet Utilization Marketing Strategies

In sixty pages this paper discusses how the Internet is being incorporated into consumer markets that are especially competitive. ...

Market Research and its Role in Small Business Development

The development of a small business and the role played by market research are the focus of this paper consisting of nine pages wi...

3 Marketing Journals Evaluated

In six pages three marketing journal publications Journal of Marketing Research, Journal of Consumer Research, and Journal of Mark...

Trio of Marketing Journals Evaluated

attempt to maintain. Some are better able to maintain their stated focus than others, however. Three such journals are eval...

A Case Study in Market Research

the identification assessment of potential target markets and preliminary data, qualitative research may be undertaken with a smal...

McDonalds in China

costs in each country. This was chosen as it was a product that was exactly the same in each country where it was sold as well as ...

How And Why Pricing Affects Access

conditions may worsen and require treatment which will be more costly for the state or healthcare provider. This is unlikely to ha...

The Influence of Culture in International Marketing

ideas such as communism as well as the religious background of the country. The culture will embody the aspects such as morals, et...

Teaching Marketing

The writer looks at two issues associated with the teaching of marketing. The first considers the role of marketing in terms of su...

Overview of Eurocurrencies

reduce the pressure that was being placed on the currency. The idea was that where forgoing investors or borrowers had the currenc...

Marketing Coca Cola in the National and International Market; Influences, Impact of Technology and Role of Social Responsibility and Ethics

between Coke and Diet Coke division of the firm, with the Coke firm apparently taking legal action against Diet Coke, as the produ...

An Assessment and Marketing Proposal for New Student Loans

marketing is understood and the context of government backed financial products is considered to guide the way that the future mar...

Planning for Ikea going into Egypt

(Hooley et al, 2003). These are all objective measures, but the use of more subjective measures are also seen in some segmentation...

Intelligences and Intelligence

of earlier theories of performance. Gardner defines intelligence in reference to a "biopsychological potential" correlated to a cu...

Blue Collar Work and Assumptions of Intelligence

This 3 page paper gives an explanation of the essay by Mike Rose about blue-collar workers and intelligence. This paper includes e...

Multiple Intelligences and the Use of Technology in Education

In a paper of four pages, the writer looks at Gardner's multiple intelligences. The use of technology to effectively teach to a wi...

Mayo Clinic; Market Research Memo

to sell to the existing customers and to sell its existing products and services to new customers. With this strategy in mind mark...

International Marketing Research Methodological Choices

may be remote from those wanting to undertake the research, there is also the challenges of cross cultural research which can lead...

Hansa Pilsner Case Study; Marketing Questions

address issues such as the markets failure to understand exactly what a pilsner beer was, these meant consumers did not have a rea...

Personality and Intelligence

ENTP, and ENTJ (APT, 1999). Some of the types related in the Myers-Briggs represent elements that have been identified within the...

Transfixed Characteristics and Intelligence

This essay consists of five pages and presents the argument that intelligence is not a transfixed trait in a consideration of pred...

Nonverbal Communication and Emotional Intelligence

capacity to reflect upon the actions of others, contributing to both internal and external displays of well-being (Mayer and Salov...

'Soft Skills' and Effective Service

In three pages this paper discusses emotional intelligence's 'soft' skills and effective service meeting characteristics. Fifteen...

Central Intelligence Agency

In six pages the U.S. intelligence community is discussed with emphasis upon Central Intelligence Agency management and its import...