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Essays 61 - 90

Canada's Globalization Opposition

finance. It would be useful, therefore, to look at the implications of globalisation and the reasons why Canadians are opposed to ...

5 Questions on Sales Management

determining customer needs. Because of this, the salesperson is more in a listening rather than selling mode on that first visit t...

Influences in the Development of a Marketing Campaign

The writer looks at the scenario of a new health and fitness club that is looking at opening in the UK. The writer looks at differ...

UK Basketball Center Marketing

how this should be marketed a number of tasks were to be undertaken, the following report is based in the results of the tasks. 2...

Beta Golf Club Case

and ensure that the company gain the first mover advantage. To do this the company needs to choose a business mode to follow; lice...

MARKETING PLAN FOR A FITNESS CENTER IN ST. CHARLES, IL

role of marketing manager for a small health club in St. Charles, IL. St. Charles is a suburb of Chicago, and is primarily family-...

NYC Health Club Proposal, The Six Moons Gym

the body to do it in style. Indeed, people of all ages, socioeconomic levels, and of both genders are flocking to health clubs to ...

UK Football Club Manchester United and its Marketing Success

additional dividend is approved (Manchester United, 2002). This will give a dividend yield of 3%. In terms of performance there ar...

Singapore Marketing of the UK Football Club Manchester United

the few that actually makes a profit. The reason behind the success is the way in which the marketing has taken place. While it ...

Mexico, United States, and International Fashion Marketing

al 24). Expert systems, such as NEGOTEX, are interactive computer programs that can provide expertise within a specified domain, s...

Mayo Clinic; Market Research Memo

to sell to the existing customers and to sell its existing products and services to new customers. With this strategy in mind mark...

Developing Marketing for McBride

including the characteristics of the features and delivery as well as the motivation to choose one supplier over another. It is wi...

Do Developing Countries benefit from Capital Generation in the Developed World?

the negative model looks at the way it is possible that FDI may distort a local economy. The positive economic development model i...

The Marketing Information System

customers are buying, and what they are buying together, at the same time. Associates speak freely with customers, and the inform...

Recycling Mobile Telephones; A B2B Marketing Plan

This 10 page paper outlines a marketing plan for a company looking at the reverse supply chain to acquire second hand mobile (cell...

International Marketing Research Methodological Choices

may be remote from those wanting to undertake the research, there is also the challenges of cross cultural research which can lead...

Planning for Ikea going into Egypt

(Hooley et al, 2003). These are all objective measures, but the use of more subjective measures are also seen in some segmentation...

Doing Business In Liechtenstein

industrialized, free-enterprise economy with a vital financial service sector" (Central Intelligence Agency, 2008). It followed th...

Hansa Pilsner Case Study; Marketing Questions

address issues such as the markets failure to understand exactly what a pilsner beer was, these meant consumers did not have a rea...

Bribery in International Business

to extortion. The payment to hope help speed the transfer of the goods during transportation may be seen as location. This is hel...

Marketing and IKEA North America L.L.C.

Evergreen State Society, 1998). The former is a much broader term that covers the entire marketing environment (The Evergreen Stat...

How Research is Used by a Distribution Company

generalized research which took place many years ago. In more recent years there has been research that can be seen as specificall...

Expanding Virgin Cola by Exporting to East Africa

The writer presents a proposal to expand the market for virgin Cola with an export strategy, targeting East Africa, identifying it...

India and China - Tapping into Foreign Markets

In a paper of three pages, the writer looks at marketing in foreign countries. Cultural norms of India and China are examined for ...

The Marketing of New Zealand

campaign has been focused, even during the global recession when international tourism tends to stagnate or decline. For example, ...

Launching A New Grill

gained in the different areas (Douglas and Wind 1987). When considered in this context there do appear to be arguments in favour o...

Assessment of a Paper Regarding Iranian HRM Practices

social context of the area, seeing Iran as an example of a developing country as well as a divergent culture. The development o mo...

Hong Kong Presence of Dell Computers

In twenty pages this paper considers how Dell Computers can develop a strong market presence in Hong Kong, where the economy is ai...

Dealing with Corruption, Theory and Strategy

its agenda does not include attacking either individuals or particular governments. The organization maintains that "Combating co...

Mortgage Market Research

"that a decline in housing wealth dampens consumer spending at least twice as much as a same-sized loss in the stock market" (Coy ...