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Essays 2401 - 2430

Analysis of IMC

4. Once the consumer is aware of and understands the brands characteristics, the advertising must, fourth, convince the consumer t...

Gateway vs. Dell in the PC Wars

a choice in ordering. While that is the case, Dell is no longer unique in this e-commerce tactic. In recent years, Apple , Gatew...

Poetry of Christina Rossetti and Gender

afflicted with serious health issues, such as Graves disease and a thyroid disorder among others, and these caused her to become a...

Case Study of Enterprise Rent A Car

existing knowledge or memories that they already have regarding the product (Hadjimarcou et al, 1999). They may remember that a pa...

Pharmaceutical Industry and Involvement by the Government

In six pages this paper discusses the pharmaceuticals industry in terms of increased government regulation with Glaxo Wellcome's A...

Thai Baht Evaluation Failure Evaluation

appointing bank directors. Clearly, the well-known power struggle within the Asian system can be blamed for at least part of the ...

Analysis of the Yahoo Internet Corporation

Internet today has become a viable part of the lives of millions of people. Every day, in some part of the world, millions of peo...

Harvard Business School Case Study on the Rohm and Haas Chemical Company

One main product introduced by Rohm and Haas was known as the biocide Kathon886 MW (K886), a liquid that was a primary maintenance...

Yahoo! Problems

Despite Yahoo!s truly auspicious beginnings, the journey into the 21st century has not been without bumps in the road. It must sti...

Quaker and the Snapple Fiasco

Street approved: Steven Galbraith, a food and beverage analyst at Sanford C. Bernstein & Co., commented at the time, "This merger...

eCommerce and Dell's Strategy

is the notion of both individual and company accountability, stellar service and support, and superior corporate citizenship (20...

Direct Mail Correspondence Writing

interest and to hook them it wanting the read the entire letter or presentation (Westphal, 1998, Friese, 1998). Commitment to read...

Handheld Notebooks and Palm Computers and Pen Based Input Technology

In six pages this paper discusses the technological implementation of pen based inputing and its market capabilities. Seven sourc...

Markeint Audit of Apple Computer, Inc.

In twenty pages this research paper audits Apple in terms of headings and subheadings involving marketing systems, organization, f...

Mach III of Gillette

In fifteen pages this paper discusses the development, marketing and launching of Gillette's Mach 3 razor and blade products with ...

Firestone Tire Fiasco and the TREAD Act

In five pages this paper discusses how the Firestone tire fiasco prompted the TREAD Act legislation and considers the company's re...

1980s' Real Estate

In six pages this research paper examines the tumultuous 1980s in terms of the impact upon America's real estate market. Nine sou...

EMarketing and Business

In a paper consisting of eleven pages ecommerce business uses, its development, and how it can be advantageously marketed are disc...

Economic Productivity Paradox Overview

In six pages this paper examines the economic productivity paradox in an overview of its background, information technology expend...

The Management Practices of Danaher Corporation

In the days that technology was beginning to peek out from various corners in the early 1980s was when the Rales brothers decided ...

Financial Analysis of Southwest Airlines

In five pages this paper presents a corporate history and financial analysis of Southwest Airlines that includes market ratios. S...

Millennium Dome's Downfall

In eight pages this paper applies a PEST analysis to support the argument that the Millennium Dome mistakenly positioned its targe...

Target Corporation Analysis

In a paper consisting of five pages the reinvention of the Target Corporation is examined in a discussion of logo display and 'che...

Advertising and the Tool of Fear

of love and fear can be seen as the strongest, love can be difficult to portray and is suitable for a limited amount of topic, how...

Case Study on a Tractor Company's Export Planning

In five pages this report considers a student submitted case study regarding export markets for reconditioned tractors and future ...

Current Economy Status Economy

In six pages this paper examines the lessons learned from the stock market crashes of 1929 and 1987 and what can be applied to the...

Contents of Speech for Fictitious Candidate Jeff 'W.' McIllwain

In eleven pages prison reform and racism issues are addressed by a fictitious candidate in the year 2011 a year after the stock ma...

Advertising and its Impact

In five pages this paper discusses how advertising is less about product marketing than it is about making a psychosocial impact. ...

1989 to 1999 UK Exports and Economic Growth Connection

In ten pages this paper examines this decade in a consideration of the connection between the export market in the United Kingdom ...

Wal-Mart's Use of Information Technology

This 10 page paper discusses the way in which Wal-Mart uses information technology. The retailer has the world's largest IT system...