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Essays 151 - 180

How Can the Persuasiveness of Marketing Communication Be Optimised?

way in which competing messages may be perceived as persuasive. In any commercial environment there is likely to be different mess...

Nail Varnish Marketing

to the individual attention as well as the exclusivity of specialist cosmetic counters. The perception of the products is also imp...

The American Market for Cable Based Telephone Service

penetration rate for television services (The Net Economy, 2002). This indicates the level of importance that has been attached to...

Electronic Media and Direct Marketing

of millions of potential consumers with few barriers (Phelan, 1996). This saw an initial rise of the use of marketing through the ...

The Baby Boom in America

differently dependent upon their year of birth. By many accounts, early boomers were born between 1946 and 1955, where late boomer...

Marketing Decisions for the Italian Launch of Pringles

& Gamble already understood. One of the challenges of the Italian market was a high level of difference in consumer patterns compa...

The Concept of an Efficient Market

of evidence for investment managers and investors gaining consistent above average profits, there is evidence that abnormal return...

Issues and Challenges in the Carbon Offset Market

avoid the need for further intervention. The first consideration may be the way in which the voluntary market is utilized, it app...

Issues Concerning Prescribed Drugs

physical. And, as stated, taken as directed, there is very low risk of negative side effects of any kind. 3. Anti-psychotics As ...

Reviving and Re-launching Wendy's

with highly aggressive firms such as McDonalds and Burger King. Several advertising campaigns filed, including the "Thats Right" a...

AIBO in the US

space, as such the role of a pet in a confined space, or where pets are not allowed by landlords, is not a large market. However, ...

Effect of Childhood Experience of Sex Abuse on Marriage

a history of child abuse has an effect on their marriages. Literature review While it is generally accepted by the vast majority...

Introducing a Wine into the Chinese Market

country under Mao Zedong and the country was then run as a dictatorship (CIA, 2008). The result of this was that everyday lives of...

Marketing Status

as a ready competing, the same market that Status is trying to compete in. We will look at both the market in South Africa and the...

How Helicopters Fly

tube, it increases velocity while it decreases pressure. Air is a fluid so the principle applies to air. The reason for the extr...

Breathe Right Strips Case Study

$45 million a year; demonstrating the companys ability to leverage the first mover advantage. Since then the company has moved int...

Marketing Report; Container Shipping in the Mediterranean

handled (ISL, 2005). However, this alone does not indicate that these are suitable ports or whether or not these are the ports tha...

Air Pollution/Cause and Effect

concerning controlling natural sources of pollutants and it is also a definition that recognizes the serious impact that human act...

Hepatotoxicity/Mechanisms

have been associated with NRTIs, which are believed to cause mitochondrial dysfunction, which range from oxidative damage to inhib...

Government and The Economy

influence on the American economy, exceeding that of the federal government (Mandel and Dunham, 2006). Just a decade ago, the U.S....

Entering the Chinese Market with a Cosmetic Product

it is worth noting that China still counts Taiwan as one of these provinces and there is ant the special administrative region of ...

The Disappearing Middle Class

getting into debt, and he could look forward to a secure and comfortable retirement" (p. D8). That is no longer true, only the wea...

Overcrowding in Prisons

fewer than 200,000 inmates (Golembeski and Fullilove, 2005). The Washington Post reported on December 1, 2006 that the U.S. prison...

Marketing Research for Kudler Fine Foods

or industries, so that they can lead their own organizations to higher levels of positive business results. Social factors ...

Negative Effects of Alcohol

engage in behavior that puts them and others at risk. In addition, one can see that many binge drinkers may well be...

Cause and Effect Essay on College Attendance

employer that a potential employee is able to develop a goal -- and to stick to it; which is an important attribute in any job....

Social Work Practice and Theory

In addition, she makes the point that when considering any social phenomenon, there will invariably be a diversity of interpretati...

Feminism of the Sixties and Nursing

determine their relationships with others, as well as pull people of similar interests and often similar personalities together an...

American Population Impact of Immigration

to fully examine the impact of immigration both on this country and society as a whole. Without this understanding, it is impossi...

Social Problems, Social Conflict and “Humanistic Theories

This paper examines social problems' causes and effects from a theoretical perspective in five pages....