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Essays 331 - 360

International Marketing

difficult competition a mature market in the home nation may push a company looking outwards towards developing markets. Opportuni...

Public and Private Sector Goods and Services and Marketing Communications

stated above, public service is a function that in most areas is just "there," existing to serve the people who have given the gov...

An Analysis of The God That Sucked by Thomas Frank" – Impact Upon Understanding Of Or Concern About The Unequal Distribution Of Wealth

whenever a civilized society is involved. Indeed, the very notion of social justice often leads directly to social injustice, ina...

Global Marketing of Gordon's Gin

The approach may vary, with a totally standardised approach, all marketing and advertising the same with a single campaign. If a c...

Questions on Personal Sales and Marketing

One author quite aptly summarizes the changes that have occurred at Lowes over the past decade: "Lowes, a retailer once destined ...

Collaee Positioning and Segmentation

seen as Post Compulsory Education and Training (PECT). The need for education is undoubted, but after the age of sixteen ...

Industry Segmentation

with the values they attach to making purchases and the access or utility they have in relation to that market. Airlines If we lo...

Thomas Cook, Shell, and eBay Business Analysis

Shell Oil operates in many of the worlds developed nations, and it maintains several related businesses, each of which has the use...

Plan For International Expansion for a Pasta Business

seek international expansion opening new restaurants. The strategy of a restaurant packaging its products and selling them through...

Marketing at Southwest

target market profile is reflected in the way that the organization prices and markets its product. The secondary market or leisur...

Case Study - A Casino Changing its' Target Market

offering and without advantages such as location the firm may have found it difficult to attract sufficient customers away from th...

How to Market a New Wireless Payment Service to Small Businesses

as a value proposition. The goals include the gaining of 10,000 service contracts by the end of the first year and revenues of $2 ...

Marketing Analysis of Zara

market, who still likes to remain fashionable, but where prices may be more important, and therefore, the firm is able to appeal t...

Real Time Speech to Speech Translation Devices

10.8% per annum (Romaine and Rishardson, 2009). At the current time the majority of the industry revenues for the global top 30 t...

China as a Destination for Expansion of a Cosmetics Firm

The writer considers a scenario of a cosmetics firm considering china as a potential new market. The potential of the market, incl...

Proposal for the Marketing of a Driverless Car

Marketing a new product presents a number of challenges, including establishing the new market. The writer uses the example of a d...

Performance and Risk Associated with the London Stock Market

This five page paper examines the performance of the UK stock market between December 2007 and December 2012, using the FTSE 100 i...

The 4 P's of the iPad Marketing Mix

has developed a strong competitive advantage for innovation and stylish design, which is further supported by the way marketing pr...

Issues in Psychology

This essay offers five questions with answers. Topics include using behavior modification to change one's own behavior, developmen...

Marketing Mix for a Health Program

where the program will be delivered. The distribution will be mainly for the way that information is delivered as well as informat...

The Development of a Marketing Stratagem for McDonald's

and fries had all been there for more than two decades and Chicken nuggets were introduced in 1980 (McDonalds, 2010). In any mark...

Marketing and Community Health

health plan is linked to the belief that there are risk factors that can be assessed in an aggregate that are influenced by both p...

Home Health Service Provider Business Plan

or may not have a market, home health care is a service that always has a market of some size. The business is a proven one, one ...

Competitive Markets and Health Care

criticized for cutting costs when it comes to health care delivery. For another thing, consumers generally make a choice o...

Home Health Care Services' Market Structure

income" (Helms, 2001). The policy was established during WWII at a time when providing health care to workers was relatively inex...

Suggestions for Home Health Care Services' Marketing

with the patient. The problem with this, however, is that therapists and other health care providers dont necessarily have time to...

Economy of California

and policies. Consultant Jeff Melton states that the "cost of doing business in California is 30 percent higher than the av...

The European PHEC and the American DTC

advertising in the US Since the mid-1980s, the FDA has allowed DTC advertising in the US. Originally, a few DTC ads were allowed ...

France's Beauty and Health Industry

trade. However, this also increases the potential competition. There are several different segments to the health and beauty marke...

Mobile Women's Wellness Center Marketing Plan

ten years. Creating a means for women to access health care and health information in a more convenient and affordable manner aff...