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Essays 61 - 90

Overview of Sony PlayStation

mid-2000s (Wall, 2001). The stakes are high in such a market therefore -- and this provides good reason for Sony to continue its w...

Abraham Maslow's Hierarchy of Needs and Marketing

products are suited to which market segment. Chapman has suggested the type of products and services that are appropriate and most...

Mail Order Bride Business

In twelve pages this controversial business is examined in terms of market segmentation, target audience, a comprehensive advertis...

Marketing Mix Defined Through Positioning, Targeting, and Segmentation

more dramatically by paying attention to the content (and the relation of that content to the dependent target variable) than by m...

Internet Sales and Product Promotion

In five pages this paper discusses Internet product sales and promotions in an assessment of online pros and cons, as SWOT analysi...

Case Study on Sketchley Dry Cleaning

In six pages this case study on Sketchley Dry Cleaning examines market segmentation and expansioin. There are no sources listed....

Ford's Kia Marketing

In five pages this paper examines the target market and segmentation for the Kia advertising campaign launched by Ford Motor Compa...

Cars and Gender Differences

In five pages this paper examines the gender differences regarding the purchase and uses of automobiles with market segmentation a...

Gateway and Dell Websites

In seven pages these two computer manufacturers' websites are evaluated with a brief corporate description provided and then an an...

Europe, White Goods, and Market Segmentation

to another, and channels of communication set up which will target the appropriate groups....

Farmers Auto Insurance Marketing

large insurance companies - including Farmers - encouraged agents and independent salesmen to focus on life insurance sales. ...

Questions on Marketing and Business

of Movement and Change. Hastings (2000) writes of the effectiveness of the Internet in conducting preliminary marketing research ...

Dutch Art Market of the 17th Century

and against what was perceived as the lavish and licentious nature of the Catholics, paintings with religious subjects were forbid...

Market Research and its Role in Small Business Development

The development of a small business and the role played by market research are the focus of this paper consisting of nine pages wi...

Market Segmentation and Branding's Effects

In six pages this paper discusses branding and how market segmentation is increased and reinforced as a result. Eight sources are...

Market Segmentation

one might research the audience and find that there is a large percentage of elderly people watching a particular show. Hence, one...

TiVo Case Study

features. The company has found that the take up rate was good and once the subscriber made a commitment they would be a long term...

THE STRATEGY OF JET AIRWAYS

(Caswell, 2008). Jet Airways has also been working on flying direct to various international destinations, though the recent econo...

Business Questions

employ tools or strategies which have a degree of flexibility are most likely to have better optional success (Olhager and Selldin...

Art of China Featured at LACMA

their writing was essential pictorial, but did allow for the expression of abstract ideas. Warfare with neighboring areas was a w...

Urban Art as a Reflection of Urban Culture

This 5 page paper examines the concept of urban art. The writer argues that the term is ambiguous, but is usually understood to me...

The Influence of Cultural Developments on Visual Art, from the Mid-19th to the Mid-20th Century

early twentieth centuries established themselves. What this means in terms of how those great philosophers looked at the broader ...

Art History Questions

content, concept and style of art used during another chosen time in history. Michelangelo Buonarroti (1475-1564) was one of the...

Marketing Debates and A Marketing Plan

revenue and sales with a range of luggage, watches and even fragrances, but that this can be taken too far (Lane, 1998; 10). The p...

Aspects of Modern and Postmodern Art

from representational meaning and locating the meaning of the art within the work itself (Fleming 364). On the other hand, abstrac...

Art of Slavery

Their purpose was to have Parliament abolish slave trade, rather than declare slavery to be illegal. As an incremental play, this ...

Virtual Art Museum Tour: African Art at the Metropolitan Museum of Art

the author also, properly, offers the website of the Metropolitan Museum of Art so that the visitor to this site can go directly t...

Defining Pop Art

is making a political statement. Other times, the artists are merely expressing an aesthetic point of view. Rosenberg remarks that...

Ovid's Metamorphoses/Concept of Art, Poet

her sisters husband and how he had cut out her tongue to keep silent and a prisoner (Ovid BkVI:571-619). Those characters who as...

Art History Questions

about Egyptian life. Discuss how an artist may express his or her point of view by explaining the content, concept and style of a...