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Essays 151 - 180

Steps to Effective Speaking

Oral presentations are usually brief discussions of a specific topic that are delivered to an audience. There are methods that can...

Marketing Change to Online

This study focused on the role sales supervisors play in getting salespeople to implement a strategic change. The desired change w...

Providing Healthcare in an Effective Manner- What Can be Learned from HIV Strategies

To deal with the HIV crisis many lesser and middle income countries had to develop innovative and cost effective strategies to de...

Nursing and Transformational Leadership

In a paper of five pages, the writer looks at transformational leadership. Nursing is used as a context and Beverly Malone provide...

Characteristics That Make a Team

More and more companies are using virtual teams, which allows the business to bring together experts no matter where they are loca...

Electronic Health Records and Organizational Change

to be utilized in this paper is that of Brookes Army Medical Center. In particular, the Burn Unit at this army hospital often acts...

Using Influence Effectively

to the other persons sense of loyalty and feelings for the leader (Preston University, 2011). When the leader using the tactic of...

Expanding SunPower to Brazil and United Arab Emirates

potential new markets. Two markets which have been identified as potentially viable are Brazil and the United Arab Emirates. The f...

Change Process

questioning is strongly discouraged (Brennan n.d.). Employee behavior is monitored and controlled, often through the use of punis...

Sam Adams Beer

The writer examines the Boston Beer Company, which manufactures Sam Adams. The writer discusses the company's market position and ...

Comparing Marketing Stragtegies/Quaker and Weetabix

This research paper discusses the marketing strategies used by two cereal companies within the same markets. The writer explains t...

Marketing Communications and Public Relations as a Gauge

In twenty five pages this paper discusses how public relations is involved in marketing and how it can actually be used to gauge m...

Organizational Structures and Cultures

is used, the priorities of the company, the way a company treats its employees and manages them from a HRM perspective, general de...

The Emergence of the Matrix Organization

successfully by many multinational and domestic firms. This is where there is a hierarchy that reflects the products that are made...

MARKETING - A DEFINITION AND EXAMPLES

use Burger King and McDonalds as an example of how this works. On the surface, it might seem as though there isnt much different a...

The Use of Channel Marketing

nor are they going to share tricks of the trade with other distributors of the same company. Going back to our newspaper...

Marketing Case Study of Ben and Jerry's

attracts publicity and will appeal to the market which values these types of activities, 7.5% of the pre tax profits are put to go...

Marketing Defined

100th package of Microsoft Word(r) certainly was not the $500 it sold for at retail in the early 1980s, but rather reflected the i...

4 Organizational Network Structure Types

be transferred to others who may or may not seek to use it (Powell and Koput, 1995). Therefore, for this to take place there needs...

Integration and Convergence in the Real Estate Markets

pierces are moving downwards the developing areas, or areas that are catching up, this may be the furtherance of convergence of th...

The Problems at Segway

the public were just not ready for such a different product (Kher 48). However, there are many revolutionary products introduced t...

The Use of Market Research

environment Verizon will need to know that the market wants, how it is developing and the motivations behind the way that consumer...

Coca Cola Market and A Marketing Campaign

that there are no conflicting messages sent and that the message appeals to the target market and supports the positioning. To d...

Will Fresh and Easy be a Success?

time to increase market share and be in a position where they can become a dominant player in the US market, this is also going to...

A Case Study in Market Research

the identification assessment of potential target markets and preliminary data, qualitative research may be undertaken with a smal...

The Issue of Capital Structure

and Miller that there should not be any impact on the cost of capital regardless of the underlying capital structure and that the ...

Is the Marketing Mix Outdated?

guiding tool for decades. During this time the marketplace has changed a great deal. There are increasing forms of media, the pace...

Advantages and Disadvantages of Blue Ocean Strategy

been a unique case study, and while it demonstrates the way a market can be created in order to compete, it is also a very limited...

A New Market for PGI?

potential policy holders will want, here there is a greater level of diversity, form policies that include everything even a stude...

Market Research

The use of focus groups following on from the distribution and collection of information from question as would facilitate an in-d...