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Essays 241 - 270

Designing a Questionnaire to Assess the Usefulness of an IT System

it is important for the analysis to know which managers have been questioned. In the analysis the sample may be divided into diffe...

South African Breweries

should be measurable. Financial measures for the company should include measures such as overall turnover, cost of goods sold, gr...

HUmans are More Alike Than Different

was 500,000. By 1998, that number soared to 5.5 million households. That was a 72 percent increase. The number of births to unwed ...

Proposal for Website Development

to maintain a competitive advantage. This applies to virtually any market, as nearly all markets are represented on the web nowada...

Team Organization and Leadership: Managing Project Teams

often requires a committed response with a fully developed team and accompanying strategy. Such an undertaking also requires commi...

African American Student Retention and Structured Interviews

In a paper of four pages, the writer looks at qualitative research. Structured interviews are used to assess the major causes of m...

Poetry by Hardy and Eliot

himself who willed that he should suffer (lines 5-8). In other words, Hardy pictures preferring a world such as the ancient Gre...

Analysis of the Viola da Gamba

theorized that the viol was created in this area of the world, simply because Valencia was such a center for import and export. T...

Using Capital Structure Ratios and Activity Ratios

The writer looks at the different types of ratios which exist to look at capital structure and liquidity, consider how they may b...

Most Effective Marketing Medium

actually eat. Nutellss marketing offered the solution. Sales would naturally decrease after this news was just released this month...

Using Structured Interviews in Primary Research

way in which questions are asked and the way the interview itself is highly structured (Corbetta, 2003). The structured format all...

Using Concepts of Organizational Structure in Case Studies

Culture is an important aspect of any organization, the writer looks at concepts and theories concerning culture and the way that ...

Marketing of a Remote Control for a Fire Alarm

products. They investigate cross-functional interaction between marketing and sales personnel and other specialist involved in a ...

Member's Advantage Management Plan

ones that Members Advantage seeks to serve, but there is no lack of potential customers in any thriving local economy. Ever...

AMAZON KINDLE AND STUDENT POPULATION: WILL IT WORK?

Kindle? In this paper, well try to discuss how Amazon should market this device. The Kindle Value Proposition In his artic...

Safety Audits, A Reflective Evaluation

and compliance audits. Unfortunately, many companies recognize the issue of risk management and its value after HSE accide...

Al Ries and Jack Trout's Horse Sense

Here the authors discuss the idea that intelligence and aggression dont really matter as much as having a rich parent or someone e...

Forecasting for a Fast Food Outlet

and ice creams sold in the summer, this looks at the trends rather than just the past performance. Regression analysis takes th...

Virgin Atlantic Airlines and Marketing Communications

in order to become one of the worlds most recognizable airlines, recognized for quality, service and a good ride? How has Bransons...

5 Questions on Sales Management

determining customer needs. Because of this, the salesperson is more in a listening rather than selling mode on that first visit t...

Strong Brands Constructed Through Marketing Communications

much as a tell model, with advertising undertaking one way communication to tell the consumers of the benefits of their product. T...

Are Western Strategies Suitable for Use in Businesses in China?

2050, there is a large pull factor for western companies to ether this market (Mintzberg et al., 2008). However, where there are b...

RESEARCH EFFECTIVENESS -- MARKETING

Examines market research and how it can be more effective. There are 2 sources listed in the bibliography of this 5-page paper....

Analyzing the Mail Order Adventurous Trader Bookstore Business

In this paper consisting of eighteen pages the history and SWOT analysis of this mail order bookstore are examined along with the ...

Structure and Uses of Polystyrene

In seven pages this paper discusses polystyrene in terms of its structure and how it is used. Seven sources are cited in the bibl...

Scottish Foam Limited Case Study

Nicol was astute enough with regard to comprehending industry needs that he was able to address the potential alternatives. Would...

Marketing Mix Defined Through Positioning, Targeting, and Segmentation

more dramatically by paying attention to the content (and the relation of that content to the dependent target variable) than by m...

Marketing Strategy of SWA

In ten pages this paper examines the effective marketing strategy of Southwest Airlines which helps it maintain its competitive ...

Introducing a Wine into the Chinese Market

country under Mao Zedong and the country was then run as a dictatorship (CIA, 2008). The result of this was that everyday lives of...

Reviving and Re-launching Wendy's

with highly aggressive firms such as McDonalds and Burger King. Several advertising campaigns filed, including the "Thats Right" a...