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determining customer needs. Because of this, the salesperson is more in a listening rather than selling mode on that first visit t...

In many ways this later strategy may be seen as contradictory, as in the larger markets it may be necessary to tailor operation or...

studying the models and then comparing the way that Taiwan is developing should then give two valuable results. Firstly an indicat...

specific brands while also reinforcing the Mondavi name with all types of retailers and their customers. The primary focus is on ...

has been stable at about 12 percent of the total population for decades, but it is now growing through immigration. The fastest-g...

goods are produced they need to be exported to the country concerned. This may be undertaken directly. For example, Zanussi produc...

in the global economy Hong Kong has seen the emergence of a new economy. This manifests most apparently in changes in the labour m...

bitter court battle broke out between Cell C and its rival, Nextcom" (Anonymous, 2002, p. 15). But now that Cell C is ensconced ...

In three pages a microcompetitive model is considered in a discussion of competitive markets with various theories such as those o...

In seventy two pages a fictitious European telephone communications company is discussed in a financial examination that includes ...

In five pages this paper examines the importance of product marketing, labor force, and human resources and the linkage between th...

In one page the article entitled 'Ensuring Excellent Selling' that appeared in Sales and Marketing Management in which techniques ...

In eight pages marketing and the various cultural differences that it is forced to confront are examined. Nine sources are listed...

In nine pages this paper analyzes the Boeing Company and its acquisitions by using 3 generic market retention strategies, Porter's...

of the companys attempts at monopoly. In addition to software, the company has delved into new territory. Microsoft Network, call...

In seven pages this paper discusses that justification for affirmative action programs is more difficult now than in the past with...

In twelve pages company profitability is examined in a consideration of various market influences and references are made to suppl...

the new advertising venues. This trend has been reflected in pharmaceutical companies as well, for whom online advertising has bee...

of strategic decision making at a large complex organization like GM? The case of the Chevy Volt sheds some light on inherent we...

This paper presents a case study about a brewery that wants to introduce a non-alcoholic beer to the market and uses the 4Ps metho...

The writer looks at a range of three different tools which can be used as a framework to examine an organization. McKinsey's 7 S's...

of creating value are also drivers to the use of the software that SOEI provide, Social changes have impacted ion the way dental...

Before considering an country as a potential destination for investment it is necessary not only to look at the markets and the ex...

limited to car, property, life2 and commercial insurance policies. The firm acts as an intermediary, with packaged insurance pro...

changes be attributed to marketing efforts? * PEST analysis. This is assessment from the perspective of the political, economic, ...

menu changes created a new image with the food being seen as unique. Threat of new entrants There are always threats of new entra...

and moves from strength to strength as in 1996 the brand supplied a total of 6,000 athletes at the Olympics from a total of 33 cou...

In this day and age of globalization and international trading, the airline looms as a massive symbol. Given its importance in bri...

has an employed sales force that do not work for anyone else, instead they get a salary and then a small commission on the sales. ...

leads both the US and Europe, and by a wide margin (Cieslak, 2007). As digital forms continue to evolve, if CD sales contin...