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Essays 691 - 720

U.S. Software and Software Consulting Industry

market of $221.9 billion, this indicates not only that it is the fastest growing sector of software sales, but also that the sales...

Australian Airline Industry

into a tailspin and also impacted Qantas negatively (Dennis, 2002). Ironically, Ansett throughout the 1980s was recognized...

Marketing Strategies for the Fitness and Body Building Industry

potential target market (Kotler 429). This is untaken using "memory tests " and "learning tests" (Kotler 430). Another name may be...

Overview of the United Kingdom's Expansive Supermarket Industry

countries. This was a lengthy government investigation, however, it was found that no price fixing was occurring and that the incr...

Ryanair and Easyjet

at their results. In 2002 both companies performed well. Profits reported for Ryanair were reported at ?172 million1 (about ?111 m...

Home Health Service Provider Business Plan

or may not have a market, home health care is a service that always has a market of some size. The business is a proven one, one ...

Hotel Marketing Segmentation

agents have fallen on rather hard times in the last years of the 1990s. As organizations began downsizing in the late 1980s and c...

A Case Study on Apollo Data Loggers

extension of the current market, they undertake the same processes, with the monitoring and recording of all environmental conditi...

France's Beauty and Health Industry

trade. However, this also increases the potential competition. There are several different segments to the health and beauty marke...

Tourism Marketing of the Virgin Islands

area is attractive to tourists for several reasons, in the winter the temperature averages between seventy-seven and eighty-two de...

Marketing, Business, and the Internet's Role

more than 4.8 million computers were connected to the Internet (1995). One can imagine that number is much greater today. In any e...

Economy of China and Foreign Direct Investment Effects

Chinas FDI Policies In the late 1970s, China began opening the door for foreign direct investment (FDI) (Fung, Iizaka and Tong, ...

Market Segmentation and Pfizer Animal Health

are those whose primary income is from cattle ranching. The average age is 51, and "26 percent hold a college degree. They have ...

Internet Utilization of Virgin Records and Liz Claiborne

But Liz Claiborne has also worked in cyberspace as well. Needless to say, Claiborne has its own website, www.lizclaiborne.com, whi...

Aviation and Marketing

But these days, for the most part, price tends to be the dominant factor when it comes to competition; price and loyalty through f...

Barclays Bank

e-commerce, this is as high as 91% in the UK and 95% in the US (Hobley, 2001). This demonstrates a massive growth in the use of th...

Music and Sex

ad and an indirect effect on attitudes towards the brand (Jones, Stanaland and Gelb, 1998). Their own study revealed that women h...

A JetBlue Marketing Analysis

for the good of the company that they owned for the most part (2002). It is clear that United took these steps because it had to, ...

Marketing Strategies of the Mills Corporation

About 30 percent of the REIT itself is owned by Kan Am, a German investment syndicate (Stimets, 2005). The...

Home Health Care Services' Market Structure

income" (Helms, 2001). The policy was established during WWII at a time when providing health care to workers was relatively inex...

Practically Applying Study or Knowledge

both of these branches of economics during the decision process" (McGuigan, Moyer & Harris, 2002, p. 5). An example lies in apply...

Impact of Marketing Technology on the UK Supermarket Industry

of competitiveness is reflected in the expenditure in marketing in 2003 which totalled ?112.1 million (Euromonitor, 2004). ...

Tourism's 7 Ps

a new customer when compared to the cost of keeping an existing customer (Thompson, 1998; 29).It is also necessary that the provis...

Qualitative and Quantitative Research on Marketing for the UK's Airline Industry

be in the answers of many people. This indicates the importance of marketing. If low cost carriers, who are able to differentiat...

Gaming and Hilton Hotels

so much 1991 to 1994. This should not be surprising at all, however, as increased occupancy can be expected to follow a recession...

Automobile Industry Competitors Detroit and Japan

Japanese Toyota Fore Runner and the Japanese Nissan Pathfinder are leading the pack in sales. Even though General Motors Corpora...

Performance and Strategy of Hasbro Inc.

and then absorbing them into the Hasbro portfolio, this is a strategy that has been actively pursued for over the last ten years a...

A Case Study on Childcare Worker Training

individuals that are to be accredited and then given an identification card. There is also income input from a second market. This...

UK Supermarket Industry Analysis

profit in the UK supermarkets when compared to the countries. This was a lengthy government investigation, however, it was found t...

5 Countries, Media Industries and Telecommunications' Stakeholder Interests

When we consider the range of stakeholders some can be seen more direct than others. Stakeholders are those who have an interest i...