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Essays 451 - 480

Marketing of Coca-Cola

The marketing strategy of Coca-Cola may have changed several times though the different campaigns, but the message and strategy ha...

Maxis and the Malaysian Telecommunications Market

telecommunications services in Malaysia is competitive, the dominant provide is Telekom Malaysia, the government controlled operat...

The Value of the NKT Accounts to Help with Decision Making

although annual reports can be very useful documents not only ion reporting results and potential strategies which may be relevant...

Managerial Economics; the Dominant Firm

2000). There are a number of examples of this model, however it is one that is generally seen as unhealthy on an industry...

Tesco's Expansion to the Third World

part of the reason for the interest has to do with its interest in Asia in general. Tesco, in general, sees international expans...

ERICO; Industry Trends and Strategy

new builds this may help to make up for the losses in some other markets. There is also a trend towards increasing levels of int...

McDonalds in Ireland

marketing objectives, target marketing and the marketing mix along with the use of models such as the BCG matrix, Porters Five For...

Leveraging Resources; The Retail Environment

of available lots ion main shopping areas or malls. These may be difficult to obtain, and may have a high rental or purchase price...

The Development of an Organizational Structure

more senior members of staff helping the less experienced or newly qualified accountants. The official position is that the majo...

Nintendo Wii; Marketing Objectives and Target Markets

dominance over the interactive gaming market. When looking at the marketing objectives for their Wii a similar pattern to t...

Marketing In Tourism

pleasure, holiday visiting to family and friends, college breaks, group trips, religious trips, educational trips and so on. Bryme...

Motorola's Quest to Regain Market Share in China

European competition and finally local competition seriously reduced Motorolas market share. 2. What were the forces that contribu...

MedSource Case Study

elements such as the right amount of goods supplier at the right quality. There is also a very strict time constraint. To perform ...

Method of Inquiry; Using a Code of Ethics to Help with Decision-Making

philosophy dealing with values relating to human conduct, with respect to the rightness and wrongness of certain actions and to th...

Asia and Mexico's Financial Crises

In eight pages this paper compares these two 1990s' fiscal crises in a consideration of indicators and financial firms' motivation...

Making Ethical Decisions

no concrete proof, he is certain that some employees are purposely making mistakes in order to make him and the company look bad. ...

Marketing Communication; Coca-Cola, Pepsi and Sainsbury Own Brand

the benefits of their product. The use of association has been utilised for over a century, but it has been in the tell mode. Toda...

Creating a Consulting Firm

of health care is in and remains in flux as we seek systems that not only work in the present but also are sustainable over time. ...

The Networking Industry and Cisco Systems

Organizations have learned that the proper types of information can further their business. Marketers seek to gain ever more refi...

Control of Firms and Operating Policy v. Financial Control

In fourteen pages this paper examines why a firm's operating policy is less under a company's control than its finances. Fourteen...

Advertising and Marketing in Health Care

care, however, is relatively new. When other industries were revamping their marketing strategies, the health care industry maint...

Advertising Results by BT Broadband

BT Broadband would have significantly less ability to successfully market their wares. However, there are guidelines even for suc...

VoIP in the Commercial Environment

The writer looks at the potential value that may be realized by a firm implementing VoIP technology to save costs on telecommunic...

Analysis of Starbucks

The writer looks at Starbucks to assess their potential for further growth and success in the future. The firms background is exa...

Environmental Logistics Policies

The writer looks at how and why firms may choose to adopt or reflect strategies which are environmentally friendly. The research f...

Proposal for the Marketing of a Driverless Car

Marketing a new product presents a number of challenges, including establishing the new market. The writer uses the example of a d...

Value and Dividend Policy

to those investors who have decided to put their hard-earned money toward a corporation. Dividends are payments that are made from...

The Attractions and Risks Associated with United Kingdom As a Target for Foreign Direct Investment

The writer considers the position of a US firm considering undertaking FDI into the UK. The first part of the paper looks at why t...

Performance and Risk Associated with the London Stock Market

This five page paper examines the performance of the UK stock market between December 2007 and December 2012, using the FTSE 100 i...

Working Capital Management

The writer examines what is meant by the term capital management and why it is important for the financial management of a firm. T...