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Essays 511 - 540

Proposal for the Marketing of a Driverless Car

Marketing a new product presents a number of challenges, including establishing the new market. The writer uses the example of a d...

Environmental Logistics Policies

The writer looks at how and why firms may choose to adopt or reflect strategies which are environmentally friendly. The research f...

Working Capital Management

The writer examines what is meant by the term capital management and why it is important for the financial management of a firm. T...

Assessment of Qatar Navigation as a Potential Investment

The marine transportation and solutions provider Qatar Navigation, is examined from the perspective of an investor. After an intr...

Financial Performance of Shell Oman

The writer looks at the performance of Shell in Oman comparing the firm to two other firms; Al Maha and Oman Oil. The ratios exami...

Change Management in Crisis - From Planned Strategy to 'Becoming'

impact on the aggregate demand within an economy (Nellis and Parker, 2006). Invariably this will impact on individual companies, w...

Risks Associated with the Funding of Foreign Trade with Companies in Bangladesh

trade tariff at 13%, but these are accompanied by many other barriers to trade, all of which increase the costs of trade, as well ...

Background and Competitive Strategy of Hilton

expansion was undertaken with the reaction of a wholly owned subsidiary; Hilton International Co. (Hilton, 2012). Hilton expanded ...

US Earnings and Exchange Rate Issues

it is measured in dollars, if the existing $128,890,000 is providing a 12% ROS, it would mean the actual sales were $10,74,083,333...

The Competitive Strategy of Southwest Airlines

the resources and knowledge gained from the AirTran acquisition. The report will look at the company, consider the way in which i...

THE IMPORTANCE OF MANAGEMENT ACCOUNTING IN THE DECISION-MAKING PROCESS

turn, helps implement decisions (Topor et al, 2011). This can especially be important if a company relies on certain types...

The Strategies of WalMart, Saks Inc. and Apple Retail

suppliers into low prices, with up to 80% of all the WalMart own brand products originating in China (Qiong, 2007). Suppliers have...

Remuneration and the Employment Relationship at WalMart

well, in both financial and non financial terms, are more likely to perform well compared to employees who feel they are poorly re...

Determining A Future Strategy for Skype

while it competes with a number of firms, in the fastest growing market; the mobile apps market, Skype has become the dominant pla...

Case Study - A Casino Changing its' Target Market

offering and without advantages such as location the firm may have found it difficult to attract sufficient customers away from th...

Proctor and Gamble in 2005

drawn to the branded toilet tissue Charmin and feed their cat or dog Iams pet food. The products may also all be bought from the s...

Plan For International Expansion for a Pasta Business

seek international expansion opening new restaurants. The strategy of a restaurant packaging its products and selling them through...

Comparison of Internet and Traditional Shopping

become commonplace. This has increased convenience for the consumer, but has also resulted in many smaller grocery and specialist ...

Contents of the Annual Accounts or 10-k

a description of the business and their main products and serves, an overview of the competition, consideration of the risks faced...

Controls for Guidant

build in existing successes. It has been determined by the management team that for this to be achieved there needs to be a corpor...

Da Vinci Furniture Marketing Case Study

different from its competitors, with unique characteristics (Morgan, 2009). This may be the result of the ways the product charact...

How to Market a New Wireless Payment Service to Small Businesses

as a value proposition. The goals include the gaining of 10,000 service contracts by the end of the first year and revenues of $2 ...

Dell 2001 - 2020

increasing competition as well as a changing commercial environment. However, change does not stop, it is continuing. Furthermore,...

Marketing Questions

et al, 2001). However, it is also possible that a researcher may have reservations regarding undertaking research this manner, as ...

Will Margin Trading in Russia Increasing Volatility and Instability of the Russian Stock Markets?

full consensus regarding the evidence. Others argue that margin trading can increase stability and reduce volatility. In order to ...

Political Marketing in Greece

the voters are in the position of consumers, making a purchase decision based on the available information (Lilleker and Lees-Mars...

Marketing Plan for a Car Wash

been built in order to recover 95% of the portrait used, for reuse. This is beneficial in terms of the environmental aspects water...

Influences on Planning at Wal-Mart

of the world which would otherwise not be available, but with increased pressure from environmental factors this may also change i...

The Applications of Social and Ethical Issues in Business Strategy

improving the quality of life of the workforce and their families as well as of the local community and society at large". Within ...

Microeconomic Impacts on Currency Exchange Rates

of the way that the businesses in an economy. The currency exchange rates can be seen as a part of this interaction, but there is ...