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Essays 31 - 60

iTunes Marketing

and would not consider using any other site other than iTunes due to the high level of brand loyalty. Sarah is in...

The Strategy and Marketing of Tesco in Ireland

compete in a way that would attract customer and gain their loyalty as well as add value to the company. 2. The Strategy of Tesco...

The Marketing of Innocent Smoothies

separately. 2. Question 1; Environmental Trends and Opportunity It may be argued that the product they developed fitted in well ...

Influences In The Market Maximized/Market Minimized Model

stimulate and change the way that the market is operating. For example, socio-economic aspects such as the way that fashions emerg...

A Comparison of Timex and Rolex from a Marketing Perspective

a very high level of disposable income. The range is designed for both men and women, there is no targeting of children. This is a...

Macro-Factors that May Impact On The iPad Market And Marketing

a high level of styling and the marketing had allowed it to gain a dominant market share; in 2011 the product was able to gain 73....

The American Market for Cable Based Telephone Service

penetration rate for television services (The Net Economy, 2002). This indicates the level of importance that has been attached to...

The 4 P's of the iPad Marketing Mix

has developed a strong competitive advantage for innovation and stylish design, which is further supported by the way marketing pr...

Real Time Speech to Speech Translation Devices

10.8% per annum (Romaine and Rishardson, 2009). At the current time the majority of the industry revenues for the global top 30 t...

The Viability of a New Type of Smartphone

of these only 172.4 million were smartphone handsets (Lunden and Andrews, 2010). A key area faced by the smartphone manufacturers ...

Customer Centric-Marketing

the experience, and the way in which this may be related to by the customer, rather than demonstrating how a product can fulfill a...

China as a Destination for Expansion of a Cosmetics Firm

The writer considers a scenario of a cosmetics firm considering china as a potential new market. The potential of the market, incl...

Kim, Kim, and Lee's 'Modes of Foreign Market Entry by Korean SI Firms' Reviewed

An emerging market is "a country making an effort to change and improve its economy with the goal of raising its performance to th...

The Strategic Position of Apple with in the Electronics Industry

The writer examines the influences that are present on Apple and their consumer electronics and the way that Apple competes. The p...

Electronic Media and Direct Marketing

of millions of potential consumers with few barriers (Phelan, 1996). This saw an initial rise of the use of marketing through the ...

Entering the Chinese Market with a Cosmetic Product

it is worth noting that China still counts Taiwan as one of these provinces and there is ant the special administrative region of ...

Should Home Depot Expand into China?

of the company, which is increasing the return for investors? The idea of expanding into China is an international expansion st...

First Solar Inc.

commercial solar power projects and the company is undertaking international expansion as well as domestic expansion, two producti...

Analysis and Development of a Marketing Strategy for Marks and Spencer

in 1907, the business has grown exponentially and today the firm serves over 21 million customers a week with more than 600 stores...

Purchasing at Proton

and Vietnam. There is an engineering consultancy lead by Lotus, which has offices in the UK, Germany, China and Malaysia. In addit...

Beer in China; Assessing the Market

Analysis1 and considering entry methods. 2. China; PEST 2.1 Political Influences Commerce in China has a long history, bu...

Potential Impact of Macro Environmental Factors on Starbucks

as a direct result of the economic changes may have a low level of confidence which will impact on their spending and increase the...

Marketing for a Ferry Company

so that they occupy a meaningful and distinct competitive position in the target consumers mind". This is important to note that i...

How International Brand Managers Need To Vary Their Marketing Strategies

which means that more positive responses that may be gained in the different areas where there is a strategy that allows for these...

Marketing Approaches and the Utilization of the Mass Media

is approached may be undertaken with a marketing originated approached; this has the potential to add value in the way that the pr...

Retaining Competitiveness through the Use of Marketing Operations

be seen as an approach that will help to increase efficiency in a marketing context this means maintaining and increasing the leve...

Hershey and the Irish Market

1894, with the creation of a sweet chocolate coating for the caramels that were being produced by the firm (Hersheys, 2009). This ...

Marketing of Microsoft

to reach acceptable terms with Digital Research, they chose to work with Microsoft. As Microsoft did not have an operating system ...

Coca Cola Market and A Marketing Campaign

that there are no conflicting messages sent and that the message appeals to the target market and supports the positioning. To d...

Developing A New Branding Strategy for A Fashion Firm

will help to realize this goal and help to ensure that the brand image is that which will appeal to the target market. 1. Introdu...