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Essays 211 - 240

Law Firms and Management Principles of Strategic Marketing

In fifty four pages this paper examines a British law firm with the application of some management principles and marketing strate...

Marketing Research Firms and 'Unnecessary' Copyright Laws

In six pages the notion that copyright infringement laws are not necessary for marketing research firms that freely borrow from ex...

Independent Consulting Firm Marketing Plan

In seven pages a marketing plan for an independent consulting firm is considered in a discussion that includes competition, indust...

New Independent Consulting Firm Marketing Plan

This paper consists of seven pages presents a marketing plan for a new independent consulting business. Six sources are cited in ...

Tax Rates and Investment Assessments

Business should consider a number of factors before making strategic and investment decisions. The first part of the paper consid...

Porters Five Forces Analysis of the UK Fast Food Industry

is a high level of competition with the dominant firms controlling a large amount of the fast food industry and able to back up th...

Strategic Assessment and Recommendations for Coca-Cola

script, the same style that is used for the Coca-Cola label today (Coca-Cola, 2010). When sold in this way the sales amounted to n...

Proposed Future Strategies for Starbucks

economic influences impact on the business the firm is set by looking at the historical performance of a company during times of e...

Medical Transport and the Impact of Economic Forecasts

forecast the US economy to grow by 2.1% in 2010 and 2.4% in 2011 (Goldman Sachs, 2009). There does appear to be an agreement regar...

Analysis and Strategic Recommendations for WalMart

economies of scope and scale for their relationship with suppliers, it is recommended that the organization undertake product exte...

Is Innovation Enough?

or revitalise older marketing, renewing lifecycles. It is interesting to note that in both cases there is the association...

Offshoring In India and Cap Gemini Sogeti

a preferred destination for the firm. India has been able to benefit from the ability to offer comparative advantages as a...

Motivations in a Fast Food Restaurant

attrition, these are associated with low motivation levels (Huczynski and Buchanan, 2007). In order to assess why there are...

The Proposal for New Taxes on Australian Mining Firms

become less attractive and that Australian firms would be at a disadvantage to firms that they compete with in the international a...

Analysis and Strategic Recommendations for Callaway Golf

the companies own products, which is the potential to be facilitated through low cost manufacturing in Asia. The physical situatio...

Traditional Personnel Management and Human Resource Management; A Comparison

long established, and therefore has a longer history that HRM but it should be noted that there are some large cross overs as well...

The US Dollar, Depreciation, and Sony

The writer looks at the way in which exchange rate volatility takes place, it is influences and the way it can impact on internat...

How will Yum! Brands and WalMart Be Impacted by a Change in the Yuan Exchange Rate

a further 20% this will have a financial impact on US firms, the impact will depend on the type of transactions undertaken by the ...

9 Cases for Business

The writer answers questions on a set of 9 short business cases dealing with a range fo strategic and management issues. Cases in...

The Impact of Corporate Culture on Customer Services - A Proposal for Case Study Research

The writer presents a proposal to assess the link between corporate culture at an airline and the reasons for poor levels of custo...

The Attraction of Environmentally Sustainable Commercial Policies - The Case of Bahrain

for new equipment, manufacturing techniques and goods as well as general behavioural patterns. There are a number of tools or f...

Assessing a Potential Investment - Southwest Airlines

customer service (Southwest, 2012). The firm has been highly regarded by investor due to the strong financial results that have be...

Consideration of the Brazil for Investment by a Biomedical Technology Firm from the United States

These types of development are reflected in the healthcare that is demanded and expected (Bilton et al, 2006). In terms of the so...

Corporate Culture in International Expansion

into the existing culture (Schein, 1992). Next is socialisation through an induction process, this is where the corpreate culture ...

Capital Budgeting Case Study

but unlikely to be used alone, the company will also want to look at the potential for profit. The payback period is also a tool t...

Influences on Jet Airways

significant increase in the international passages, of more than 89%, but this is due mainly to new routes and more aircraft flyin...

Questions to Four Business Strategy Subjects Answered

closer to the cost advantage. Question 2 There have been the development of many e-commerce models, some are more successful tha...

Analysis of Creative Technology Ltd.

developed a strategy of meeting market needs by customising and adapting technology starting out by the creations of PCs that were...

HSBC and its’ Environment

political environment (Trice, 1993). The company operates in both a global and a local environment with a good spread, 30....

Long term Influences on the Airline Industry and the Position of Easyjet and Germanwings

the airline industry in the future, otherwise long term planning will have the potential to ignore factors that could impact heavi...