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Essays 481 - 510

Globalization and Reorganization

the existing enterprise. "Reengineering, which is not the same as Total Quality Management, refers to making dramatic changes in ...

Operations Management Calculations

too long to make an analysis of it viable when undertaking all the other tasks of everyday life and setting up a business. When ...

Beta Golf Club Case

and ensure that the company gain the first mover advantage. To do this the company needs to choose a business mode to follow; lice...

Pricing Strategy for Alma Products Inc.

higher price. However, this may also be difficult, as higher priced products will take longer to establish market share, this is a...

Statistical Analysis Simulation

services they buy and use. In all cases there is the need to determine the target of the research and use a sample that is a fully...

Nando's Possible Global Expansion

based on the sale of chicken flavour with Peri Peri chicken, this is chicken that have been marinated in the Mozambican-Portuguese...

iTunes ; Will it Change the Marketing Tactics of Major Record Labels

position prior to the introduction of iTunes and the way it changes the music industry, Initially the ability to distribut...

Strategy at Southwest Airlines

As management gurus were espousing customer satisfaction and approval as the end goals of all business activity at the height of t...

Pricing the Embers Charcoal Starter

orders. In reality neither of these are likely to be correct, but with the higher cost calculation pricing can ensure all costs ar...

Creating Loyalty in Airline Customers

competitive advantage. Airlines have sought to do this in different ways, for example, Singapore Airlines used the smiling air ho...

Marketing Plan for the Sun Disk

salon business remains quite healthy. Exposure cautions eventually extended to tanning beds as well, with the added caveat that n...

Business Plan for Coca-Cola

advertising budget regularly is more than $500 million (Chura, 2002), and competition for its business is more than only substanti...

Alma Charcoal Burners Pricing

the costs per unit. The calculation needs to start by looking at the cost per unit, but for the post and packaging figures have be...

Proposal for a Car Rental Business; PowerPoint Presentation

want to use faster forms of transport for long journeys, such as aircraft and trains. If these forms of transport are used by busi...

TiVo: Creating A Need

for exploiting opportunities while avoiding internal weaknesses, becoming more likely to gain competitive advantages. The followi...

First through Fourth Crusades

force. We are given the impression that a militant Catholic Church went forth to force the gentle Muslim nations to accept Christi...

Marketing Principles

be approached in new ways, but more importantly, with a profile, a target market can be created. For example, if one runs a toy st...

Marketing Classics Marketing is War and Marketing Myopia Compared

In six pages these two classic marketing texts are compared with the argument that Marketing Myopia retains impressive business re...

Discussion of Harley Davidson

In six pages this paper examines the company in an overview of its fiscal statistics, demographic changes, competition, new market...

Market Economy of the USA

In three pages this paper discusses America's global market economy in an overview that includes a resource depletion map and the ...

NASDAQ Market Failure

This paper examines the elements that led to the NASDAQ market failure in New York. The author also provides a case study of Amaz...

Clinique Environmental Analysis

In six pages an environmental analysis of Clinique's new cosmetic product to be marketed in Canada and the United States is presen...

Independent Consulting Firm Marketing Plan

In seven pages a marketing plan for an independent consulting firm is considered in a discussion that includes competition, indust...

United Airlines' Marketing Audit

In twenty pages this paper presents a marketing audit of United Airlines in a consideration of financial performance, customer dis...

Autobytel.com Marketing Case

In six pages this paper discusses the Internet automobile seller Autobytel.com in a consideration of competition and how to devise...

NJ's Human Resources and Labor Market

In five pages this paper discusses the New Jersey state's available human resources and statistics pertaining to its labor market....

L'Oreal Netherlands and Strategic Marketing Considerations

by Proctor and Gamble, Plenitude by LOreal, Rocher and Dr. vd hoog among others. Ponds, a low-end product, also held a percentage ...

Retail Clothing Innovations

In twelve pages this paper discusses how a retailer must constantly design new and innovative marketing strategies in order to att...

A Market Analysis and Audit of Brita Water Filters in Nigeria

This paper addresses the planning and research that is involved in the introduction of a product into a new market. The author u...

The Change in Africa's Dependence on Europe

9 pages and 7 sources. This paper considers the transformation of Africa in recent decades, including the emerging view of Africa...