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Essays 481 - 510

Contextual Approach to Media Criticism in 'Star Wars' and 'Jaws'

This is an historical research paper of 8 pages that discusses the impact these films had on popular culture, economics, technolog...

CSG Systems International Marketing Report

In ten pages this research paper discusses CSG Systems in an international marketing report that includes business history, produc...

How to Market a New Watch

In five pages this paper considers how a new watch might be marketed in an examination of placement, promotion, and pricing. Four...

Questions on Marketing and Business

of Movement and Change. Hastings (2000) writes of the effectiveness of the Internet in conducting preliminary marketing research ...

Marketing and Opinion Leader Targeting

care products. This is especially true when consumers believe the person really is a doctor or other health care professional. E...

Global Video Game Consoles

of Realism There is little doubt that competition is a given factor among most businesses that are attempting to globalize...

Effective Entertainment Marketing Tool Known as the Talk Show

after the season for the new MTV hit had ended. Indeed, these appearances seemed to spark sales of Ozzys new CD and secured the fa...

BYRD Marketing Mix

at the time of introduction or at other times in which a specific product needs rejuvenation with consumers (Murry and Heide, 1998...

Laparoscopic Cholecystectomy - Case Study

problems?] The pharmacology interventions target the patients different health conditions, such as high blood pressure and high c...

Investment Assessment Questions

would make sense that the risk premium will need to be higher, twice the risk cam be argued as twice the requires return, If this ...

Case Study Analyses in Business

Three case studies are explored, all relating to business issues. One case examines the tobacco industry, and the other cases addr...

The Drug Known as Aciphex

In ten pages this paper examines the drug manufactured by Eisai Pharmaceutical, Inc. along with the marketing strategies that affe...

Marketing Mix's 4 Ps

In five pages product, price, place, and promotion, also known as the marketing mix's 4 Ps are examined as each relates to product...

Organizations and Change Management

In eleven pages this paper examines organizational change management in terms of health prevention screenings and promotions in a ...

Marketing Plan for a New Product; Solar Powered Air Conditioning

due to environmental conditions, in other areas it may be desirable but not essential. Globally there has been seen an increase in...

Newman's Own Foundation and its Product Marketing

to similar needs, and also diverse appealing to different aspects of the market. They are all positioned in a similar manner (Newm...

Nail Enamel Marketing

within the market where there are individuals that are also demanding environmentally sound products and are prepared to pay a pre...

Soccer and Economics

as the quantity of a good or service consumers are willing and able to buy at a given price in a given time period" (Tutor2U Limit...

Harvard Case Study of Ford Pinto

subcompact models. Regulations existed for fuel economy and safety. Ford itself had concerns about the placement of the gas tank ...

Advertising Changes During the Last Fifty Years

provide a method of breaking down the marketing mix into manageable and maneuverable components. As more marketers seek the atten...

Sudan, Turkey, and the UK and Marketing

the market and also the wide range of demands and communication methods. With 84.5 million radios owned and 219 AM radio stations ...

Philip Morris' Marketing of Marlboro Cigarettes

to car companies. Marketing Activities The images of the Marlboro man were for so long the focus of the campaigns, with the i...

Basic Components of Advertising

pursued, it is generally accepted that more is better (Brierley, 2002). The strongest brands most often are those placing their n...

1 Hour Photo Shop Promotion

of expense? One solution for place may mean expanding services to the Internet. Place of sale in recent years is becoming equate...

Freer Global Trade and International Marketing

Nepal did not. In 2003, there are still areas of Nepal that are not open to foreign visitors. The government has thoughtfu...

Strategy Plan and Marketing Mix for Slip on Soccer Cleats

do quite well, forcing other competitors to keep up with it. One major component of the marketing mix is, of course, the...

Aggressive Marketing Response

In five pages this paper discusses how a business can respond to a half price aggressive marketing promotion by a competitor. Six...

Coca-Cola and Pepsi - Cola Wars

help to increase the overall market size, which has had significant costs. But as consumer tastes change and market demand shift a...

Health Promotion Proposal/Childhood Obesity

low self-esteem," but there are also serious health repercussions that can follow children into their adult years (Henry and Royer...

Greenhouse Effect and Farmers

In eight pages the Klinki Forestry Project of Costa Rica is examined in a consideration of its global warming studies along with i...