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Essays 61 - 90

A Strategy to Market Air Travel Services for Pets

The writer presents an outline strategy to market a new service offered by an airline, to facilitate the carriage of pets in the m...

Marketing Strategy Diet Coke in Great Britain

The writer examines the marketing strategy of Diet Coke in the UK. The marketing is examined, looking and the product price, plac...

Marketing the Corvette

which the Corvette is far from being "politically correct," however. It gets 16 mpg in the city, 26 on the highway; at 4200 rpm i...

The Marketing of Nokia and Sony Ericsson in the United Arab Emirates

leading suppliers of telecommunications equipment, best known for mobile or cellular handsets they also supply a range of supporti...

Wal-Mart - How the Marketing Mix Satisfies the Target Market

supermarket, and as such sells a wide range of goods, but the service it is offering and the way that it sells may also be seen as...

A Case Analysis of Madcap Craft Brew

"big box" retailers in ways that the giants cannot duplicate, building loyalty among customers that the giants can only hope to ap...

Cost of Capital and a Marriott Case Study

would need to invest in opportunities that might yield less profit. Cohrs, however, is tied by the fact that whatever he decides a...

Case Study on Flight Time

not developed a business plan. Indeed, the first time that this appears to occur is when an accountant is brought in to make the p...

NPV Calculation

In six pages NPV is compared with ARR and IRR in a student submitted case study that focuses on NPV calculations....

Case Study on Leadership Styles

In ten pages this paper presents a case study on introducing change to a company in a consideration of various styles of leadershi...

Student Case Study on International Borrowing

In five pages this student submitted case study discusses foreign currency borrowing considerations by a company in an examination...

S&F AND LEADERSHIP CHANGE

been established. The COO has found this in the early days, and realizes that there are some huge problems underway because of it...

Future Accounting Projections and Medical Care

In five pages this student submitted case study projects future medical accounts with Microsoft Excel and analyzes how they may be...

Student Submitted Case Study on Tendered Proposal Reviewing

In five pages this paper examines a security contract proposal tendering as reviewed by the NRC company in this student supplied c...

Academic Article Publishing Suitability

In seven pages this student supplied case study assesses an academic article's suitability for journal publishing....

Fast Food Success and Kentucky Fried Chicken

In ten pages this paper presents a KFC case study that includes an executive summary, strategic and SWOT analyses, and strategic i...

Case Study on Fictitious Company Empirical Chemicals' Strategy

In seven pages this student provides fictitious company case study examines Empirical Chemicals' corporate fragmentations through ...

Business Decision Making and Account Uses

sales are still falling short on the budgeted figures, This may lead the individual to believe that the long term nature of Septem...

Transfer and Accounting Costs Accounting Questions

costs, these are a total of 520,000 and as such will need to be divided by the number of units manufactured, indicating the way t...

Saudi Arabia Software CDs and Music Marketing

In ten pages this paper examines the prospect of conducting limited business in Saudi Arabia in this case study of Soft Sound, a c...

Student Supplied Case Study on Probability

will give us a 1 in 12 million chance. However we need to look at this in order to consider how correct it is. Here we can look at...

Home Video Game Industry Case Study

"take" was enough to convince him that he was on the right track. He was-it was the start of an entire industry. Bushnell talked ...

6 Cases and Technology

that companies that imitate the original and enter the market later (de Haviland had a passenger jet before Boeing, but who today ...

Student Supplied Lamp Management Accounting Calculations Cse Study

Cost Fixed Overhead 250,000.0000000 $ 525,000.00 {4.10} (normal capacity of __25,000__ lamps @ _10_ )...

Case Study on Contrition and Breakeven Analysis

part, be made up with the sales that replace the lost sales. Lemon cr?me Real Mint Price 2.00 1.50 Packs lost 1,000 2,000 Revenu...

Case Study of Evans Shampoo

well as lenders and creditors. Increased sales will result in increase inputs, decreases sales may have an impact on the levels o...

2 Case Study Questions on the University Application Process Answered

to study and that you just have to learn the systems were not informative and served to confuse the prospective student even more....

THE RISE OF NOKIA -- HISTORY

of more than $40 billion, earnings of more than $5 billion and a 34% share of the global market for wireless phones....

What is a Business Under Australian Tax Law - The cases of Ferguson and Stone

had to deal with in this case was firstly whether the naval officer was undertaking a business, and secondly if this was a busines...

BMW "Newness" and the Product Life Cycle (Case Study Analysis)

The case goes on to note that BMWs latest marketing strategy is to provide the consumer with an interactive website and by using t...