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Marketing a Hospital

the west Los Angeles market, this requires an increase of 9% as the hospital currently has a 6% market share. This should be achie...

Marketing Communication Plan for Launching a Hair Gel

The first mover advantage is the advantage attained when a new product is brought on the market. There is a small window...

Marketing Strategy Diet Coke in Great Britain

The writer examines the marketing strategy of Diet Coke in the UK. The marketing is examined, looking and the product price, plac...

Marketing Defined

100th package of Microsoft Word(r) certainly was not the $500 it sold for at retail in the early 1980s, but rather reflected the i...

A Strategy to Market Air Travel Services for Pets

The writer presents an outline strategy to market a new service offered by an airline, to facilitate the carriage of pets in the m...

A Case Analysis of Madcap Craft Brew

"big box" retailers in ways that the giants cannot duplicate, building loyalty among customers that the giants can only hope to ap...

CASE STUDY ANALYSIS: RECRUITMENT OF A STAR

and in person, was Seth Horkum. The problem here, however, is that Stephen was unable to gather any background research on him. Th...

Future Accounting Projections and Medical Care

In five pages this student submitted case study projects future medical accounts with Microsoft Excel and analyzes how they may be...

Student Submitted Case Study on Tendered Proposal Reviewing

In five pages this paper examines a security contract proposal tendering as reviewed by the NRC company in this student supplied c...

Academic Article Publishing Suitability

In seven pages this student supplied case study assesses an academic article's suitability for journal publishing....

Fast Food Success and Kentucky Fried Chicken

In ten pages this paper presents a KFC case study that includes an executive summary, strategic and SWOT analyses, and strategic i...

Case Study on Fictitious Company Empirical Chemicals' Strategy

In seven pages this student provides fictitious company case study examines Empirical Chemicals' corporate fragmentations through ...

AN ANALYSIS OF COMPANIA DE TELEFONICA DE CHILE

plan to add 600,000 lines of service by late 1992. Bond also planned to install cellular service and paging services, develop a hi...

CASE STUDY: PLAS TECH

shy violet, took charge in Williams absence and made decisions that department heads and the supervisors should have made. She was...

S&F AND LEADERSHIP CHANGE

been established. The COO has found this in the early days, and realizes that there are some huge problems underway because of it...

Saudi Arabia Software CDs and Music Marketing

In ten pages this paper examines the prospect of conducting limited business in Saudi Arabia in this case study of Soft Sound, a c...

CASE STUDY FOR SOUTH DELAWARE

This 6-page paper analyzes a case study about a potential distributor ship of Coors Beer in South Delaware....

Case Study on Leadership Styles

In ten pages this paper presents a case study on introducing change to a company in a consideration of various styles of leadershi...

Student Case Study on International Borrowing

In five pages this student submitted case study discusses foreign currency borrowing considerations by a company in an examination...

Book Sales Negotiations

take some copies prior to selling the book should also be declared at the beginning to avoid any later confusion. The main point...

Human Resources Case Study

for his actions if he was simply acting in self-defense; and 2. Does the companys policy of zero tolerance for fighting mean that...

Case Study on Shell Oil Company's Sustainable Development

others) through an annual document known as the Shell Report. By 2001, the data in the Shell Report had three levels of...

BMW "Newness" and the Product Life Cycle (Case Study Analysis)

The case goes on to note that BMWs latest marketing strategy is to provide the consumer with an interactive website and by using t...

What is a Business Under Australian Tax Law - The cases of Ferguson and Stone

had to deal with in this case was firstly whether the naval officer was undertaking a business, and secondly if this was a busines...

THE RISE OF NOKIA -- HISTORY

of more than $40 billion, earnings of more than $5 billion and a 34% share of the global market for wireless phones....

6 Cases and Technology

that companies that imitate the original and enter the market later (de Haviland had a passenger jet before Boeing, but who today ...

Writing a HRM Case Study

of potential concern in order to first identify the relevant factors which can be used to identify the issues that need attention ...

Student Submitted Case Study on Planning Materiality

we take the 175,906 as a percentage of the total assets which are 29,611,000 we get the percentage of 0.6%. This appears to be a ...

Human Resources - Two Case Studies

Jodys performance records suggest that she has been adequately trained, though her testing outcomes suggest lower performance, and...

Strategy and SWOT Analysis of Harley Davidson

reduced. However, there are also a number of weaknesses. Weaknesses; The company has a good reputation, but it is also operating ...