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Essays 61 - 90

Marketing Coca-Cola's "Georgia" Coffee Drink

Coca-Cola products are available in virtually every county in the world now, but company leadership recently has discovered that i...

Proposal for a New WWF Marketing Campaign

The service will be promoted through a strategic alliance with a television channel that has the same target market; such as Natio...

Private and State University Marketing Plans

complicate the issue further is the fact that a recent survey of the residents of the state, only 46 percent realized that Jackson...

Marketing Plan for a Car Wash

been built in order to recover 95% of the portrait used, for reuse. This is beneficial in terms of the environmental aspects water...

Cadbury

chocolate, chewing gum and candy. They are competing with a number of other phones that have a range of interests and different ba...

A Case of Trademark Confusion

properly! The development of trademark law was based on the desire to protect the interests of companies and to allow for distinc...

Comparing Two Tech Giants

This paper is part of a large project for a student that analyzes and compares two companies, Apple Inc. and Google Inc. The bibli...

Review of 2 Alaska Employment Law Cases

he would have been stopped. The issue of the status of Milos at the time of the accident is relevant for the way in which compensa...

Apple and Dell, Supply Chain Management

levels of attention is that of supply chain management (SCM). Supply chain management deals with the movement of goods fro...

MICROSOFT INC.AND THE SUPPLY CHAIN

on paper, words were typed on cathode ray tubes, then stored on floppy disks. Apple was another that dove into the computer realm ...

Apple; Marketing and Position

on of the target groups for the iPod, she like to listen to music on the go and wants to have up to date fashionable items. The iP...

Employment Conditions and Legal Terms

In five pages the Fair Labor Standards Act and Employment at Will are considered within the context of the cases Donovan c. Transw...

Gap Inc, Nordstrom Inc and E-Commerce Operations

context of real life case studies. For this paper the two companies used are Gap Inc and Nordstrom. The paper will begin by consid...

Fair Use Doctrine and the Copyright Act of 1976, Title XVII

order to remove potentially offensive or sexual situations, graphic violence, and/or obscene language, for copyright infringement ...

Largest Chip Maker in the World

in the world. Intels mission has always been to advance semiconductor chips. Their mission for this decade it to "create and expa...

Soul Food Restaurant Start Up Business Plan

the ideal way to attain their desires. K & S Associates is in the start-up phase of business and we believe, based on market rese...

Hong Kong Presence of Dell Computers

In twenty pages this paper considers how Dell Computers can develop a strong market presence in Hong Kong, where the economy is ai...

Diet Coke Marketing Plan

In six pages this paper examines Coca Cola in a consideration of a hypothetical problem involving Diet Coke with a recapturing mar...

Marketing Plan for ICM

and relationship building are at the heart of this mission. Consistency of messages is a key element in achieving the companys mis...

UK Ice Cream Market Case Study

this time Unilever and Birds Eye Walls had effectively created almost monopoly condition in the CTN market (Brennan et al, 2003). ...

Financial Analysis of Marriott International

changing as well as the growth there is also development with the use of technology, strategic alliances, increased marketing and ...

The Smart Car in the US

market, it many ways it was ahead of its time, however the last few years have been much better, by August 2008 the sales levels w...

Software of Excellence International Case Study

of creating value are also drivers to the use of the software that SOEI provide, Social changes have impacted ion the way dental...

Wal-Mart’s Failure in Germany

existing competition. It was with this initial move that the problems may be traced as beginning. There were already indicators o...

WHOLE FOODS -- ANALYSIS

the United States, 2010). Furthermore, retailers can dominate negotiations with certain suppliers, though more specialty outlets a...

Gap Inc. Case Study

in clothes prices as the multi-fibre agreement came to end, which has aided companies such as Wal-Mart looking for low cost suppli...

Communication Audit; Coca-Cola

within the culture of control. The communication regarding strategy may be seen as supplemented with data collected from communi...

NAFTA AND GOYA: ASSISTANCE OR HINDERANCE?

U.S. trade-related government institutions, statutes and processes can have a significant impact on business strategy from a domes...

First Solar Inc.

commercial solar power projects and the company is undertaking international expansion as well as domestic expansion, two producti...

EFFICIENT MARKET HYPOTHESIS AND CITIGROUP

This is a good thought - and would be better if only a few people knew about it. However, given it was broadcast on CNN (which a l...