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Essays 31 - 60

IBM Systems and Technology Marketing

had to recover from losses that the firm may be argued as becoming one that was more marketing oriented. The firm certainly undert...

Luke 5:36-39

the old" (Luke 5:36). Jesus continues the lesson by discussing wineskins. If you put new wine in old skins, "the new wine will b...

John Locke and Capital Punishment

be little doubt that the crime rate is higher now, simply by virtue of the fact that the population is larger. Locke would probabl...

Website Analysis - Amazon.Com

is even one for groceries. So, when someone exclaims that Amazon.com has become an everything store, they are very close to be acc...

How Should Coca-Cola Compete in the Alternate Beverage Market?

Coca Cola may be the leader in the soft drinks market, but it is in second place in the global alterative beverage market, and thi...

How Some Government Mandates are Paid For

This paper provides a summary of one article by Joyce McKnight entitled "Public Funding of Human Services from the "Poor Laws" unt...

Marketing Plan for a New Remote Control

Click Click found that the demand for this type of technology was high, Welsh the supply level was extremely low. With the owners...

Bimbo Bakeries' Strategy

all. The Industry Porters Five Forces model provides a tool for analyzing external conditions and evaluating the industry i...

Castrol USA SWOT Analysis

They have a world-wide reputation and instant name recognition, as do the brands which come under the BP "family": am/pm, ARCO, a...

Home Depot's 5 Year Marketing Plan

products but that has grown to the point where the average Home Depot store has approximately 130,000 square feet and stocks betwe...

Rap and the Rap Culture

The writer discusses the connection between the Old English epic poem Beowulf and today's rap culture. The writer argues that alth...

Marketing a Wireless Router

1. Advertising 2. Sales promotions and incentives 3. Public relations and publicity strategies...

Sam Adams Beer

The writer examines the Boston Beer Company, which manufactures Sam Adams. The writer discusses the company's market position and ...

Breathe Right Strips Case Study

$45 million a year; demonstrating the companys ability to leverage the first mover advantage. Since then the company has moved int...

Higher Education, Affordability, and Community Colleges

This research paper/essay discusses the fact that obtaining a post-secondary degree of some nature is a requirement in today's job...

Developing a Marketing Plan for Viagra

to influencers Pfizer may appeal to men who would not otherwise come forward. It is undertaken in a tasteful manner, in line with ...

Home Depot's Location Strategy

and even employees were concerned. One mused, "They are just doing this to prevent Lowes from getting into the market ... I am wo...

Overview of Frito Lay

In eight pages Frito Lay's overview from its beginnings, 1965 Pepsi merger, and today's corporate restructuring are examined with ...

How Samsung Compete in the UK Cellular Phone Market

many markets that the firm is competing within, and although in the UK is has managed to scrape a leadership passion, it is only i...

Entering the Chinese Market with a Cosmetic Product

it is worth noting that China still counts Taiwan as one of these provinces and there is ant the special administrative region of ...

Strategy at Southwest Airlines

As management gurus were espousing customer satisfaction and approval as the end goals of all business activity at the height of t...

Developing a Marketing a Plan for a Fruit Juice Bar

growth, marketing is the key to business development. For small businesses1 the challenge may be greater due to limited resources ...

USA's Founding Fathers

topic should consider whiter or not this resurgence of interest isnt due, in great part, to America entering the 21st century. Ac...

Business Application of Sun tzu's Art of War

In seven pages this research paper discusses how today's highly competitive business market can benefit from the principles contai...

Global Marketing of Gordon's Gin

The approach may vary, with a totally standardised approach, all marketing and advertising the same with a single campaign. If a c...

Licensing Your Product

and Sapsford, 2005; p. A1); Sony had given up the struggle by 1992 (Cusumano, Mylonadis and Rosenbloom, 1992). VHS emerged ...

U.S.A.'s Millennium Challenge Account

More open markets, sustainable budget policies, and strong support for individual entrepreneurshipl unleash the enterprise and cre...

Creating Brand Name Recognition

name gives consumers a reason to favor one product over another of similar quality and price. A brand name can have both a functio...

Analysis of Spencer Johnson’s Who Moved My Cheese?

In three pages this text analysis of Who Moved My Cheese? by Dr. Spencer Johnson includes an examination of the central issue the ...

Proposal for a New WWF Marketing Campaign

The service will be promoted through a strategic alliance with a television channel that has the same target market; such as Natio...