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Essays 1561 - 1590

Ben and Jerry's Ice Cream Marketing

In ten pages this paper examines the marketing approach of Ben and Jerry's in a consideration of its characteristically low operat...

California Financial Computing Inc. Marketing Plan

In twelve pages this paper examines a company's need to change the focus of its marketing in a consideration of a marketing plan t...

Phillip Morris Marketing Audit

In twelve pages this paper presents a Phillip Morris company marketing audit in an examination that includes such topics of discus...

Volkswagen Marketing Audit

This paper consists of fifteen pages and presents a marketing audit of Volkswagen that includes sales, market share increase objec...

Marketing The Chevrolet Malibu and Cavalier

This paper analyzes various marketing strategies used by General Motors (GM). The author focuses on the marketing behind two Chevr...

First Ten Years of the Microsoft Corporation

In five pages this paper discusses the years between 1976 and 1986 in terms of the products, styles of management, and success Mic...

Russia Marketing Campaign of McDonald's

In twelve pages this research paper considers Russia as a market of McDonald's in a consideration of marketing and business behavi...

Apple Computers' Struggle Against Microsoft.

A paper that addresses the problems faced by Apple Computers, Inc. The author contends that Apple computers main competition, Mic...

Overview of Bedford Stuyvesant Restoration Corporation

In thirty two pages an overview is prsented in terms of history, legal issues including liability involving the 1998 death of two ...

Overview of the Disney Corporation

In ten pages this paper examines how Walt Disney's dream was transformed into a billion dollar empire in a consideration of its pr...

Overview of the Internet and Marketing III

In ten pages this paper examines Internet marketing in a consideration of what it is, how it takes place, and its benefits with on...

Overview of the Sprint Corporation

In five pages this paper examines Sprint in an overview of its corporate history, acquisitions, joint ventures, presents on the In...

Diamond Monopoly of De Beers Consolidated Mines Limited

In five pages the domination of the diamond industry by De Beers and its affiliates are examined in a consideration of cartel char...

Public Relations and Ann Taylor Stores Corporation

In seven pages this paper provides a company overview along with corporate problems suffered in 1996 which included a stockholder ...

Management Style of Bill Gates and Microsoft Corporation

Considering the amount of money that was at stake if Gates was forced to pull Explorer from the Windows package deal, this was no ...

Financial Overview of Microsoft Corporation

In nine pages this paper presents a Microsoft financial overview that also included investment potential. Seven sources are cited...

Economics, Antitrust Laws, and Microsoft Corporation

In twenty pages this research paper examines the antitrust lawsuit filed against Microsoft in a discussion of the software industr...

Antitrust Case Against Microsoft Corporation

In five pages this paper examines the Microsoft antitrust case with 1995 settlement references made along with the subsequent Dece...

Advanced Report on Financial Markets in Australia

In fifteen pages the status of financial markets in Australia is further examined in terms of the environment in which it operates...

DuoLine Marketing Plan

In five pages this fictitious 2 fragrance atomizer company is considered via a marketing plan that presents a company introduction...

Human Resources (HR) Departments Within Corporations

This paper addresses the main functions and role of HR departments within today's corporate environment. The author contends that...

Definition and Origins of Relationship Marketing

In five pages this paper discusses relationship marketing in terms of definition, origins, and differences from other marketing ap...

Direct Marketing Concepts and Strategies

In ten pages this paper discusses direct marketing concepts, strategies, and the advantages and disadvantages of interactive strat...

Microsoft Corporation Trial

In eleven pages this paper examines Microsoft's ongoing trial in a consideration of business practices. Seven sources are cited i...

Buckler Nonalcoholic Beer by Heineken

or through acquisition of all or part of existing breweries. CEO Gerard van Schaik had summarized the overall goals of the compan...

Hydroponic Produce Markets

In five pages this essay examines hydroponic lettuce in terms of possible markets, product, benefits, and a marketing plan and var...

Essays on the Lack of World Capital Market Integration

In ten pages this paper discusses how security markets and reward to risk ratios are not coinciding because the world capital mark...

Contemporary Economies and Financial Markets

In four pages this paper assesses the economy in a consideration of financial markets' role. Six sources are cited in the bibliog...

Investment Potential Represented by the McDonald's Corporation

In eight pages this paper evaluates the financial potential of McDonald's and concludes that it represents a sound investment. Si...

Tax Laws Governing Reorganizing a Corporation

One of the most important considerations for a company undergoing reorganization is what the tax laws say. This paper examines som...