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Essays 1891 - 1920

Mexico and Success of Direct Marketing Campaigns

In five pages marketing and theatrical production are examined within the context of Mexico's direct marketing campaigns and the f...

Modern Corporations and Data Processing

In four pages data processing within the corporate sector is examined in a discussion of such topics as data warehouses and inform...

Examination of Chrysler Corporation

In twenty pages Chrysler is examined in terms of a corporate financial overview of its position prior to the Daimler Benz merger w...

An Overview of the American Express Company

In a paper consisting of twenty pages charge card and credit card markets are explored along with trends including Visa and Master...

Downsizing of Corporations

In seven pages America's corporate downsizing problems are examined in terms of worker displacement effects with a concise descrip...

Advertising According to David Ogilvy

In three pages this paper compares Theodore Levitt's The Marketing Imagination and Art Weinstein's Market Segmentation to David Og...

Magnetic Resonance Imaging and Economics

In fifteen pages this paper examines MRIs in a history that examines its market value, financing, marketing, and business implicat...

Marketing Campaign of Sprint PCS

In eight pages this paper discusses the marketing strategy of Sprint PCS in comparison with its major competitors Vodafone Air Tou...

At the Classroom Forefront Apple Computers Remain

In a paper consisting of five pages the ways in which innovative marketing has kept Apple in control of the education market are e...

Comprehensive Overview of Starbucks Corporation

In twenty five pages a comprehensive overview of the Starbucks coffee retailer is presented. Eight sources are cited in the bibli...

Overview of the Target Corporation

In twenty pages Target is examined in an overview that includes company background, mission statement, structure of the organizati...

Market Economy of Brazil

In ten pages this paper discusses the economy of Brazil in a consideration of markets and its business sector with marketing venue...

Mortgage Marketing Campaign and its Development

In ten pages this paper examines how to develop a marketing campaign for a mortgage lending company with target market, values, an...

Europe and Corporation Tax

In twelve pages European corporate taxation is examined with an examination of Germany and a discussion why the UK may not be able...

Gateway Inc. and the Application of Sales Management Principles

A few years ago, Gateway introduced "Gateway Country" showrooms where consumers can see and use different products. The objective ...

Assessing the Market With a Demand Curve's Positive Slope

consumer demand for Pepsi Cola would rise due to what is called in the economic sector the "substitution effect" (Dyer, 2000; http...

Corporate View of Dell Computer Corporation

In ten pages Dell Computer is viewed from a corporate perspective with a discussion of their corporate philosophy, company premise...

Antitrust Laws and Microsoft Corporation

In eight pages this paper examines the Microsoft antitrust case in a consideration of Judge Jackson's decision with antitrust legi...

U.S. Marketing of the British Land Rover

In eleven pages Harvard Case 9 596 036 on United States' market entry of the British Land Rover and gaining a desirable market lev...

Music and Marketing

In six pages this paper examines the United Kingdom market in a consideration of music advertising, marketing, and how promotions ...

Globalization and Multinational Corporations Hosted by Governments Proposal

help developing countries. Rather, it hurts them. In making an argument against globalization, the minister of trade in this examp...

Possible Futures For The Microsoft Corporation

antagonize the government. Gates attitude appears to be one of the principal factors behind why the ruling went against Microsoft....

Economics

In eight pages questions pertaining to economics are examined and include the market economy and externalities, free global trade,...

Three Books on Marketing Compared and Contrasted

and goes right to the heart of the matter. He asserts that advertising (todays author would probably say "marketing") is not "ente...

Public Goods and Market Competition

In two pages the competitive market's inability to impact public goods is considered in terms of government involvement among othe...

Morocco's CasaComputer Marketing

In twenty seven pages this paper presents a plan for Morocco marketing of computers that are made in the United States in a consid...

Possible Trends in the Future of Marketing

Through the Organization." His point was that "while fuzzy ideas are easy enough to come by, they are a tough sell elsewhere in t...

Frozen Meals' Marketing

In five pages this paper considers Heinz's interest in manufacturing frozen ready made meals in a discussion of target market and ...

Marketing Management of Singapore's Royal Sporting House

In ten pages this paper discusses RSH's marketing management as well as proposed Internet and new market expansion. Twelve source...

Strategy and Direct Marketing

In five pages this distinctively formatted paper explores how companies attractively market their products more effectively than t...