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Essays 1951 - 1980

UK Computer Service

In six pages a plan to market a small specialty software business is outlined and includes research, businsess to business conside...

Effective Marketing Communication and Element Integration

In ten pages this paper examines integrated marketing communications in an evaluation of its effectiveness in sales promotion, dir...

Division III Athletic Program Marketing

In twelve pages Division I, Division II, and Division III marketing differences are among the topics considered in a discussion of...

Merger Between J.P. Morgan and Chase Manhattan Corporation

In seven pages this paper examines the merger of Chase Manhattan and J.P. Morgan investment bank of $35.2 billion and the impact s...

Market Research and Answers to 2 Questions

In five pages questions on conducting market research and marketing differences between services and products are answered. Three...

Overview of Marketing Services and Differences

In three pages marketing products and marketing services differences are examined with the 4P's among the topics of discussion. T...

Marketing Case Study on British Airways

In thirty one pages this research paper presents a marketing case study of British Airways that focuses on the years since 1995 an...

Financial Case Study of Nokia Corporation

In twenty eight pages this report examines Nokia, headquartered in Finland, in a consideration of its telecommunications success a...

Marketing and the Impact of the Euro

In nine pages this paper examines the marketing of a UK cheese producer in terms of the impact the single Euro currency will have ...

Brazil and U.S. Markets for Instant Coffee

In six pages this research paper examines the connection between the instant coffee markets of Brazil and the United States and al...

Crisis in Hong Kong

In five pages this paper examines the process of marketing and how Hong Kong faces a crisis situation that will involve developing...

Solution Provider of Siemens Corporation and its ShareNet Global Database

In seven pages this report examines the telecommunications' solutions associated with ShareNet in this consideration of how Siemen...

Major Corporations and International Expansion

In fourteen pages this paper examines the process of large companies deciding to embark upon global expansion with cultural divers...

Financial Examination of Dell Computer Corporation

In five pages Dell's financial statistics from the past year are examined in a comparative analysis of the company's performance d...

Hollywood Celebrities and Consumer Behavior

In eight pages the marketing of Hollywood celebrities as a way of targeting consumer markets is examined by considering such impor...

Relationship Between Employees and Corporations

relationship with their respective organizations, and those organizations becoming increasingly forthcoming. The Past Org...

Software Monopoly of the Microsoft Corporation

The business practices of Microsoft are examined in 12 pages in which this paper examines whether or not it has a software industr...

Ever Ready Batteries Marketing Strategies

In twenty one pages this paper examines long term marketing strategies that would enable Ever Ready to retain its battery market s...

Traditional Chinese Medicine Marketing

In nine pages Good Health Hong Kong is examined in a discussion of marketing traditional Chinese medicines with market expansions ...

Proposal for Internet Expansion of Chiropractic Office

by an alliance of 15 individual chiropractic offices in Northern California. The purpose of the proposal is to seek expansion f...

Segmentation and Pricing at Nike

can develop and maintain the same start-up attitude that propelled Knight to work under 28 years ago in founding Nike. There appe...

A Lara Croft and Lucozade Marketing Case Study

it is only one of some different variations, all of which may be seen as supporting the main theme of energy, for example Lucozade...

Challenge to Dell Computer Corporation

Singapore to serve the Asia-Pacific market and in Kawasaki, Japan to serve the Japanese market (Dell, 2001). Dells sales in Chin...

Taco Bell Opening in the United Kingdom

In eight pages this paper discusses the relevant topics pertaining to the opening of a UK Taco Bell including costs, exchange rate...

Wall Street Journal and Marketing

ODonnell has positioned it as a fast-growing, Internet-based retailer of popular hard goods made by companies that cant or dont wa...

American Male Adults and Consumer Behavior

are cases in which a point mass summary might not be appropriate. For this reason this example essay paper takes a look at how a ...

The Federal Express (FedEx) Corporation

as well as preparation for customers who ship hundreds of packages every business day (Cisco Systems, 1999). The company would lat...

Marketing, Retail Sales, and Communication

its primary employers consist of various industries and manufacturers. In 1995 the population of Paducah itself was 26,749 (Kentu...

Vegetarian Dog Food Marketing

In five pages this paper examines the marketing of vegetarian dog food in terms of target market identification, campaign outline,...

Pacific Star Corporation and their Specialized Vehicle Tires

standard deviation has been considered as an equal plus and minus to the order and will be worked out in the time allotted to main...