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the next decade this is likely to increase to between 12% and 15% of all passenger traffic (BBC News, 2002, IATA, 1998). The ...

(not many women were in places of ruling in those days), the people who controlled the production of product and the money made. T...

likely to make impulse purchases than they are to plan to buy premium ice cream to take home. The company provides logo-laden, fr...

The company and its subsidiaries employ 417,000 people in 192 countries (Cella, 2004). Ten of the companies worldwide businesses, ...

may be good examples of how, in the past, companies would establish their home market, but then look to expand as a result of both...

may or may not indicate that the US firms are best at branding. The commercial environment is increasingly competitive. There is...

is rare and something that no one would worry about anyway. In any event, in order to evaluate the concept of marketing and just ...

considered China, when joining the World Trade Organisation (WTO) declared itself as a developing nation, may be expected. The gro...

for the good of the company that they owned for the most part (2002). It is clear that United took these steps because it had to, ...

lower income groups. Overall, the GDP per capita in the country was only $8,200 in 2005 and 19% lived below the poverty line (CIA,...

a beer, which was initially served in pitchers and glasses in a bar and then in single serving bottles for wider distribution in Q...

48 143 143 283 97.47 Total Fresh Fruit and Vegetables 9,251 8,887 7,769 9,226 8,851 7,797 9,160 Processed Fruit and Vegetables 15...

Advertising could be contended to be one of the most influential factors of our modern life. Advertising can, of course, take a v...

many homes across the globe, evening the playing field between large and small companies and overcoming international trade barrie...

of marketing to children and the sale of happy meals. This targets families with children with meals especially designed for them ...

ideas such as communism as well as the religious background of the country. The culture will embody the aspects such as morals, et...

water pressure, which when resolved required the insulation of an additional shower pump, and temperature control. The showers, wh...

the industry is that of carbonated drinks, these include brands such as Coca-Cola, Pepsi and Dr Pepper. With more than 28% of the ...

assortment of products at such low prices because it takes advantage of technological advances (Food Lion, Company, 2007). It also...

it was. The offices are not national and are located in regional areas, or there may only be a single office. This...

the addition of a small warehouse in 2004 and remodeling of the original Cotati store in 2005. Also in 2005, Olivers Market was n...

too differentiated from that of its competitors. Figures show that the company bought nearly 5 billion ad impressions online durin...

of the internet and both eComerce and mCommerce approaches to marketing is not a new idea, this has been predicted as increasing i...

2012a). In 1970, Philip Morris companies bought Miller Brewery Company. Light beer was first introduced by Miller in 1975. It s...

The writer looks at two issues associated with the teaching of marketing. The first considers the role of marketing in terms of su...

The writer examines the marketing strategy of Diet Coke in the UK. The marketing is examined, looking and the product price, plac...

be different (Webber, 2001). This is especially challenging for companies that wish to promote a standardized level of service and...

a high level of styling and the marketing had allowed it to gain a dominant market share; in 2011 the product was able to gain 73....

are the loyal Apple followers, who are likely to have one or more existing Apple products, such as a iPod or an iPhone, the firm h...

The Chinese market for luxury cars is increasing. The writer looks at factors which are impacting on the market and the way demand...