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Essays 271 - 300

Sun-o-Matic's Marketing Plan

In eight pages this paper discusses a new leisure item's marketing plan in a product description and market approach. Four source...

Computers and China

particular market, partly because of culture, and partly because the demand, until recently, simply hasnt been there. Dell Compute...

Article Review on Marketing and McDonald's

image around kids and community (MacArthur, 2005). Not everyone agrees with that opinion, for instance, former senior executive v...

Daewoo's Marketing in the United Kingdom

unified promotional strategy". the American Associations of Adverting Agencies where it is stated the integrated marketing communi...

Nestle's KitKat Candy Bar Marketing

the marketing is separated. The four bar Kitkat competes in the chocolate bar market. It is located with other Nestle bars along w...

Research Proposal on Managing a Global Brand

in commercial paradigms already in place. The choice will begin with a consideration of the way in which the brand will be propaga...

Internet Business Marketing

And the transformation is expected to become even more important as the twenty-first century unfolds (1999). While it seems as if ...

Internet Marketing of Nokia to Students

aim of this resech is to determine of the internet would be a suitable distribution channel for the sale of Nokia goods to student...

Marketing of the United Kingdom's Thornton's Chocolate Manufacturer

This next section will examine Thorntons marketing strengths and weaknesses both PEST and SWOT analyses. PEST, which stands for p...

Wall Street Journal and Marketing

ODonnell has positioned it as a fast-growing, Internet-based retailer of popular hard goods made by companies that cant or dont wa...

Movie Marketing Aspects

In seven pages movie marketing approaches are examined in a comparative consideration of the methods used to market films Being Jo...

Internet Provider Marketing

In fifteen pages this paper examines how to market the recently merged Erol and Mindspring to effectively compete with the likes o...

Strategies of Global Branding

In seven pages this paper discusses various types of global branding strategies including tailored marketing and the blanket singl...

Definition and Origins of Relationship Marketing

In five pages this paper discusses relationship marketing in terms of definition, origins, and differences from other marketing ap...

Ben and Jerry's Ice Cream Marketing

In ten pages this paper examines the marketing approach of Ben and Jerry's in a consideration of its characteristically low operat...

Overview of the Internet and Marketing III

In ten pages this paper examines Internet marketing in a consideration of what it is, how it takes place, and its benefits with on...

Expanding SunPower to Brazil and United Arab Emirates

potential new markets. Two markets which have been identified as potentially viable are Brazil and the United Arab Emirates. The f...

Comparing Marketing Strategies and Campaigns of a Multinational and a Local Business; Häagen-Dazs and Hilltop Farm Ice Cream

in a range of retail outlets and supermarkets as well as the presence of more than 850 shops in more than 50 countries. The fir...

Marketing in Different Scenarios

Marketing may be guided by the marketing mix, but the way marketing take place will vary depending on the different scenarios in w...

Integrated Communications Marketing Plan for Ecotourism

Within this market there are different segments. Tourism may be traditionally classified in terms of what is being undertaken, for...

Towards a Definition of a National Minority

implement a mandatory requirement for companies to print labels in the minority languages of the individuals in the country it is ...

Stakeholder and Utilitarianism in Business

undertake the action that make them most people happy. Those considered in the equation will include the customers the employees, ...

The Ethical Stance of Manchester United

of stakeholders (Johnson and Scholes, 2002). The last of the stances is that of a shaper of society, where there are ethica...

CMI Negotiation Case

for a total of $9 million, $8 million to use to build the company and $1 million for the purchase with a price offered ?600,000 mo...

Online Coverage Of A News Story: Comparison

to exhume personal details of the episode that bear no benefit to the reading audience other than to give them an inside glance to...

A Company that Uses FaceBook and Others

All sorts of business have learned about the advantages of social media in creating brand awareness, brand loyalty, customer-engag...

Marketing McDonalds

undertaken with the separation of the segments sop as to avoid confusion. To consider how marketing could and should take place we...

SMEs and Banking in Saudi Arabia; Methodology and Findings Paper

There are three general structures that can be used in research terms; exploratory, descriptive and explanatory (Eriksson and Wied...

Volkswagen Eos; Marketing Case Study

customer perceptions, as well as enquiries which are made and sales. 2. Current Market Situation The Eos is a Volkswagen and c...

Serial Killers Versus Mass Murderers

outcast or recently being fired from a job can trigger an individuals compulsion to enact revenge against those who may or may not...