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Essays 61 - 90

Example of a Marketing Audit

an objective and scope of the audit (Kotler et al, 1989). In this case, maybe overall sales are down and need to be improved....

Safety Audits, A Reflective Evaluation

and compliance audits. Unfortunately, many companies recognize the issue of risk management and its value after HSE accide...

A Review of Olson et al's 'Organizing for Effective New Product Development: The Moderating Role of Product Innovativeness'

more innovative products and those which are more run of the mill. Olson, Walker, and Ruekert investigate forty-five prod...

Specific Population Targeting Proposal for Marketing Research

with far more factors than need, utility, or amusement. Complicated issues such as sexuality, status, and self-esteem are connect...

Financial Audit Statements and Their Benefits

In eight pages this paper examines the necessity of financial statement auditing for the efficiency of capital markets with variou...

Music and Marketing

In six pages this paper examines the United Kingdom market in a consideration of music advertising, marketing, and how promotions ...

The Use of Internal Audits Materials in the External Audit

many changes, in both the frequency and the potential for internal for internal audits to be utilised by external auditors, as wel...

Marketing Audit: FedEx Corporation

that can enhance profitability; and * Placing FedEx Kinkos under the famous FedEx light of innovation and creativity. Immed...

Marketing Audit Schering-Plough

Home Page, 2009). In 2007, Schering-Plough acquired Organon BioSciences, a human and animal health care company (Huliq.com, 2008)...

Telecom Environmental Marketing Audit

true globalization is progressing dramatically. Currently there is a battle of technologies underway, but it appears that attenti...

Marketing Audit of Marks and Spencer

It was the 1920s which saw the company takes it strategic direction of dealing directly with producers, a strategy which has remai...

Boeing's 7E7 Marketing Audit

Boeing needs to capitalize on its first-mover advantage, gaining commitments - and deposits - on as many 7E7s as possible before t...

Product Development at Aqua Glass

in the mainstream market. Likely customers for the new product include: * Homeowners whose budgets do not extend to separate tubs...

Skirts; Culture and Influences

than limited to only fashion, opening up a wider variety of influences. This Turkish-Cypriot, was actually born H?seyin Ca...

Discussion Questions on Instructional Design

In a paper of four pages, the writer looks at instructional design. An existing design is critiqued, and a sample of a straightfor...

Creating a Campaign to Reduce Obesity in Brooklyn - Background Information on the Target Audience and Existing Campaigns

ongoing health problems later in life. 2. Target Population The campaign will be aimed at young adults, which we will define as...

The Impact of Workplace Design on Productivity and Efficiency

power and that workers with this discretion would under work and using the control which they gained to their own advantage (Huczy...

Review of Two Graphic Design Articles

can be important in the way that the graphic design is perceived. Variety can be used to add interest and keep a design lively as ...

Why Engineers Should Not Design Products for the ‘Average’ Consumer

characteristics. They will include will be made up of strong heavy ruby players, large sumo wrestlers, short and very light weight...

Fitness Center IT System Design

deal with scheduling and resource planning and will also need to keep tack of results, such as leagues or matches where there are ...

Public Spaces Planning in Australia

many businesses have left city centers for outlying, privately owned complexes, where the young people also feel unwelcome (Urban ...

A Poem Comparison, Frost, Hughes

and the "The Negro Speaks of Rivers" by Langston Hughes are both evocative and deeply beautiful poems. In each poem, the poet uses...

Designer Analysis: James Victore

artist. An artist needs to step outside the boundaries, and follow their own vision if they are to truly be an artist. Otherwise...

ISSUES OF ORGANIZATION DESIGN - WAL-MART

they arent suppliers. In recent years, Wal-Mart has been rolling out a radio frequency identification program in an attempt to bet...

Expanding SunPower to Brazil and United Arab Emirates

potential new markets. Two markets which have been identified as potentially viable are Brazil and the United Arab Emirates. The f...

Marketing in Different Scenarios

Marketing may be guided by the marketing mix, but the way marketing take place will vary depending on the different scenarios in w...

Function and Design of a Dispenser for Toilet Paper

In five pages a dispenser for toilet paper is examined in this overview of function and design considerations....

Design for a Study in Social Research

collating and analysing data in a way which minimises potential error and can be used by subsequent researchers. For instance, if ...

Plains Indians' Tipi

plains. Their mobile lifestyle necessitated mobile housing. The tipi was the result. Sometimes misspelled as "teepee", the tipi...

Marketing McDonalds

undertaken with the separation of the segments sop as to avoid confusion. To consider how marketing could and should take place we...