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Essays 61 - 90

Conceptual Marketing Models

In eleven pages this paper examines marketing audit, processes of consumer decision making, product life concept, and GE matrix co...

Starbucks in Asia

currently have no access to Starbucks products; Schultz seeks to make China "the second-largest market behind North America" (Gues...

A Review of Olson et al's 'Organizing for Effective New Product Development: The Moderating Role of Product Innovativeness'

more innovative products and those which are more run of the mill. Olson, Walker, and Ruekert investigate forty-five prod...

Vegetarian Dog Food and Marketing Approaches

The first target market may be the vegetarian owners, who want their pets to follow a similar diet. The dog food market is...

Coca Cola's Marketing Audit

of 2005 (US: Coke lowers earnings and sales expectations, 2004). All of Coca-Colas "numbers" - current ratio, earnings per share,...

Advertising and Technology Issues Considered for Kudler Fine Foods

The writer looks at the fictitious case of Kudler Fine Foods, assessing the way a marketing campaign to support internet sales may...

The Use of Internal Audits Materials in the External Audit

many changes, in both the frequency and the potential for internal for internal audits to be utilised by external auditors, as wel...

Marketing Audit: FedEx Corporation

that can enhance profitability; and * Placing FedEx Kinkos under the famous FedEx light of innovation and creativity. Immed...

Marketing Audit Schering-Plough

Home Page, 2009). In 2007, Schering-Plough acquired Organon BioSciences, a human and animal health care company (Huliq.com, 2008)...

Telecom Environmental Marketing Audit

true globalization is progressing dramatically. Currently there is a battle of technologies underway, but it appears that attenti...

Boeing's 7E7 Marketing Audit

Boeing needs to capitalize on its first-mover advantage, gaining commitments - and deposits - on as many 7E7s as possible before t...

Marketing Audit of Marks and Spencer

It was the 1920s which saw the company takes it strategic direction of dealing directly with producers, a strategy which has remai...

Product Development at Aqua Glass

in the mainstream market. Likely customers for the new product include: * Homeowners whose budgets do not extend to separate tubs...

Fitness Center IT System Design

deal with scheduling and resource planning and will also need to keep tack of results, such as leagues or matches where there are ...

Discussion Questions on Instructional Design

In a paper of four pages, the writer looks at instructional design. An existing design is critiqued, and a sample of a straightfor...

Skirts; Culture and Influences

than limited to only fashion, opening up a wider variety of influences. This Turkish-Cypriot, was actually born H?seyin Ca...

Review of Two Graphic Design Articles

can be important in the way that the graphic design is perceived. Variety can be used to add interest and keep a design lively as ...

The Impact of Workplace Design on Productivity and Efficiency

power and that workers with this discretion would under work and using the control which they gained to their own advantage (Huczy...

Creating a Campaign to Reduce Obesity in Brooklyn - Background Information on the Target Audience and Existing Campaigns

ongoing health problems later in life. 2. Target Population The campaign will be aimed at young adults, which we will define as...

Why Engineers Should Not Design Products for the ‘Average’ Consumer

characteristics. They will include will be made up of strong heavy ruby players, large sumo wrestlers, short and very light weight...

Function and Design of a Dispenser for Toilet Paper

In five pages a dispenser for toilet paper is examined in this overview of function and design considerations....

Designer Analysis: James Victore

artist. An artist needs to step outside the boundaries, and follow their own vision if they are to truly be an artist. Otherwise...

A Poem Comparison, Frost, Hughes

and the "The Negro Speaks of Rivers" by Langston Hughes are both evocative and deeply beautiful poems. In each poem, the poet uses...

Public Spaces Planning in Australia

many businesses have left city centers for outlying, privately owned complexes, where the young people also feel unwelcome (Urban ...

Plains Indians' Tipi

plains. Their mobile lifestyle necessitated mobile housing. The tipi was the result. Sometimes misspelled as "teepee", the tipi...

ISSUES OF ORGANIZATION DESIGN - WAL-MART

they arent suppliers. In recent years, Wal-Mart has been rolling out a radio frequency identification program in an attempt to bet...

Design for a Study in Social Research

collating and analysing data in a way which minimises potential error and can be used by subsequent researchers. For instance, if ...

Marketing in Different Scenarios

Marketing may be guided by the marketing mix, but the way marketing take place will vary depending on the different scenarios in w...

Expanding SunPower to Brazil and United Arab Emirates

potential new markets. Two markets which have been identified as potentially viable are Brazil and the United Arab Emirates. The f...

Marketing a Hospital

business plan, the role of different stakeholders all decision-makers, and the way that the leadership should be involved with the...