SEARCH RESULTS

YOU WERE LOOKING FOR :Marketing Audit Design

Essays 121 - 150

iPod And iTunes; the Potential Impact of Microsoft's Zune

Microsoft with the launch of Zune, or has Apple learned its lessons and will it be able to retain the dominant position. With th...

Online Shopping Analysis of Singapore's NTUC FairPrice Supermarket Website

unless the customer or his/her agent is there to sign for it and make payment (FairPrice, Terms 2002). Third, the Terms and Condi...

Home Based Businesses and an Advertising Project on Money Management Software

In five pages this paper examines an advertising project designed to assist home based business with their banking and money manag...

Developing Countries and Marketing Research Data Collection

the it is not questioned. Another source of knowledge can be borrowing from other disciplines and applying it to our own, trial an...

Product Reliability Program Design

Though marketers and non-consumer stakeholders might believe that reduced reliability could lead to increased sales in the future,...

The Greek Shipping Market

market. Countries where the shipping industry is well established and a culture of shipping exist may have an advantage, but this ...

Mini Cooper by BMW

products also needs to be positive Mergy, 2002). There are many models for the maximisation of resources, from the resource based...

Case Study on Atchison Corporation

valuing the employees rather than treating them as economic commodities. At first it appears that these two views are diam...

New Product Project Plan and Test Marketing

The Board of Directors of HUNS PLC has been considering launching a new product and wisely has decided to test market the product ...

Management of a Convenience Store

often work forty hours in a week. Employees are paid an hourly wage just above minimum wage; they begin at $5.50 an hour and it is...

Retail Clothing Innovations

In twelve pages this paper discusses how a retailer must constantly design new and innovative marketing strategies in order to att...

Bayesian Design and Flanking in a Price War

In five pages this article is discussed in a consideration of the Quebec Grocery Market chain and an examination of the Bayesian D...

Hardware Marketed by Microsoft

case failed. Microsoft acknowledged that there were similarities between the two types of hardware, but maintained that they had b...

Marketing of a Remote Control for a Fire Alarm

products. They investigate cross-functional interaction between marketing and sales personnel and other specialist involved in a ...

Information Systems in Wireless Telephone Sales and Marketing

the customers needs. Introduction Database growth and management have been important from the earliest days of database dev...

Consumer Protection and Business Law

topic does tend to support the consumer, although sometimes the consumer has to appeal. For example, in Leipart v. Guardian Indust...

Sports Related Products and Marketing Research

both ask customers what they want and then make efforts to supply those needs. Several have found that ignoring customers changin...

Design Company in Cyprus

2007). Corporation tax is the lowest in Europe; a flat rate of 10%, next closest in corporation tax rate of 12.5%. In addit...

Marketing Research Proposal To Identify the Features of Effective Social Networking Media Messages

Social media is playing an increasingly important role in firms marketing strategies. This paper presents a research proposal des...

Using SERVQUAL to Implement Improvements

fully utilized so that the primary goal of the organization is achieved, as well as retain the ongoing support of sponsors, the or...

Orlando Beyond the Theme Parks - A Book Proposal

be updated on a regular basis. However, the majority of these travel books focus is exclusively, or predominantly, on the two majo...

How to Encourage Smokers to Give Up Smoking

be used and then consider how the campaign may take place. 2. The Problem The overall lifetime risk of developing lung cancer ...

Organizational Design's Matrix Structure

In fifteen pages this paper examines how organizational design is a structural matrix fusing production and functional management....

Graphic Design, Typography, and the Impact of CAD Design

monasteries at first and then moving into the market later in the 12th century. Because of the long and laborious process of this,...

How Mercedes Benz have Designed Cars to Meet Customer Needs

Mercedes Benz is the oldest automotive company in the world, the writer tracks the way that the firm has designed the cars over th...

Design's Nature and Actual Purpose

well-known examples. Taken even a step further, one need only look at his or her desk and see the shape of the Fiskars scissors, t...

Post Industrialization Graphic Design

had it been possible to combine content and layout abilities in the same medium, and at the same time. The personal computer not ...

Dishwasher Powder Launching

In ten pages launching a new dishwasher powder product is discussed in terms of target market, product design, advertising, and th...

GM and the Pontiac Aztec Failure

In twelve pages this paper discusses how the subsidiary of General Motors failed in its SUV Pontiac Aztec development and launchin...

Canadian Marketing of Guard Soap

Guards marketing budget. She feels that spending should be "proportional to the brands sales by region rather than to regional po...