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Essays 151 - 180

Corporations and Globalization

150 years ago, corporations had an insignificant impact on human society. However, after Congress passed the Fourteenth Amendmen...

Global Influences and Sony

The writer looks at the multinational corporation; Sony, and the different global environments in which it competes. The various m...

Marketing Mix for Multinational Corporations

universal product code stamps and magnetic card readers. For this reason, it is curious to explore how such a legendary company ap...

Number One Coffee Shop Not Always Successful

When corporations expand into the global market and are successful, they tend to think they can expand anyplace using the same des...

Defining MNC's

The writer looks at the concept of a multinational corporation exploring different definitions of the term with examples of MNC's...

Human Resource Management Trends

training program that should be included is that of cultural sensitivity training (Banerjee, 2007). This all means the human resou...

Multinational And Transnational Corporations

centralized and which will be decentralized (Sawaya 1991). One fact that is important to be aware of is that "Economists are not ...

Did the Attacks on America Affect Importers

laws combined with new technology being recommended would have a significant impact on logistics budgets (Chandler, 2002). Immedia...

Licensing Your Product

and Sapsford, 2005; p. A1); Sony had given up the struggle by 1992 (Cusumano, Mylonadis and Rosenbloom, 1992). VHS emerged ...

Sysco and Capital Structure

debt includes all of the different types of liabilities and as such without a basic breakdown of all these costs the most effectiv...

Development and Strategic Plan of Able Corporation

the company does and how. Sources of information will be the published reports, internal communication, discussion with the manage...

How a Code of Ethics Might be Implemented in a Business Environment

philosophy there is much attention to ethics and ides about right and wrong. For example, there is something called the categorica...

Financial Challenges for Multinational Companies

financial stakeholders" (Lloyds, 2006). This is a god summary of many of the challenges that a company in the international enviro...

Types Of Business Entities

sole proprietorships, the partners and the business are one in the same entity (Ohio Womens Business Resource Network, 2006). Gene...

Marketing McDonalds

undertaken with the separation of the segments sop as to avoid confusion. To consider how marketing could and should take place we...

How Can the Persuasiveness of Marketing Communication Be Optimised?

way in which competing messages may be perceived as persuasive. In any commercial environment there is likely to be different mess...

APPLE PRODUCTS/MARKETING SCENE

I remember when the iPad was first launched in 2010. Critics sneered that it was little more than an iPhone hopped up on steroids ...

A Facebook Group for Students - The Marketing Strategy

has seen the group remain relativity quiet with only a few articles and postings. In order to create a more vibrant and active gro...

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

Nail Varnish Marketing

to the individual attention as well as the exclusivity of specialist cosmetic counters. The perception of the products is also imp...

Volkswagen Eos; Marketing Case Study

customer perceptions, as well as enquiries which are made and sales. 2. Current Market Situation The Eos is a Volkswagen and c...

The American Market for Cable Based Telephone Service

penetration rate for television services (The Net Economy, 2002). This indicates the level of importance that has been attached to...

Marketing a Hospital

business plan, the role of different stakeholders all decision-makers, and the way that the leadership should be involved with the...

IBM Systems and Technology Marketing

had to recover from losses that the firm may be argued as becoming one that was more marketing oriented. The firm certainly undert...

CSX Corporation's Capital Structure

more favorable business results. Though Conrail was not as profitable as its competitors, neither was it in particularly ba...

Analysis of FedEx

Sales (FedEx, 2007). During the operations of this firm Smith noted problems delivering any packages within a couple of days, the ...

Enron Corporation's Collapse

the Enron candidate bought Baileys campaign manager (How Enron Did Texas). Although Bailey did win, it was by an exceptionally na...

Solectron Corporation and Dell Computer Corporation

of services provided (Cutcliffe, 1996). At the same time, the brand that is outsourcing to Solectron does not want the buyer to kn...

Oracle Corporation's Directional Missteps

In seven pages a consideration of Oracle's position in 1990 is presented with a discussion of some of its corporate missteps with ...

A Corporation's Adoption of Internet Technology

the level of competency -- that will exist at each individual location. It can be argued that computer design is only as technolo...