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Eric Schlosser Reefer Madness

to Schlosser, the underlying thread that ties these three essays together is the "underground" (8) socioecomic subculture that per...

A Case Analysis of the Madcap Microbrewery

marketing, the marketing mix, the product is sound; producers continue to work on place. Price still has not totally settled out,...

Economy of California

and policies. Consultant Jeff Melton states that the "cost of doing business in California is 30 percent higher than the av...

Overview of the Microsoft Antitrust Case

fence replied: "Thats crazy. Microsoft is on a rampage, and the Department of Justice should rein the company in" (1995, p.106). ...

Literature Review and Contemporary Business Sales Strategies

come to be regarded as essential to all aspects of commerce and trade, the new technology and the various ways in which it has bee...

Confectionary Aspects of Nestle

be lunched in September 2005 called Baci, which will be backed by a ?28 million marketing campaign over three years (Grocer, 2004)...

Private Property and Environmental Regulations

property rights take precedence over other considerations. Under such a system each individual has the right to guard against inva...

U.S. and Religion

the world. Moore shows that quite the opposite is true. The message sent by this author seems to have merit. Children grow up in ...

IPO and Its Decline

this way: "...continued stock market volatility could signal an IPO slowdown. The unprecedented volatility of high-tech stocks la...

Global Branding and a Student Case Study of Stella Artois

where the market was still growing, such as Asia, China and South America as well as the development markets such as Europe North ...

Singapore and Starbucks

2003), and the influence of Western culture that already exists (Interscience, 2003). In fact, entering the Southeast Asian market...

Performance of Granada Plc

profit margin of 3.8%. The return of capital employed, also know as the return on investment is also improving as would be expecte...

A Case Study on Apollo Data Loggers

extension of the current market, they undertake the same processes, with the monitoring and recording of all environmental conditi...

Travel Agency Strategy

more direct access to the holiday providers and flight companies though the internet. The main sector of the travel agents busines...

Japan and China Business Entry

way to enter the Japanese market (Endo, DATE?). There are many reasons for this (Endo, DATE?). Domestic partner is familiar with l...

Share Values and Company Assessment

various assets and deduct the liabilities to give us a book value. In this paper we will consider the debentures as liabilities as...

The European PHEC and the American DTC

advertising in the US Since the mid-1980s, the FDA has allowed DTC advertising in the US. Originally, a few DTC ads were allowed ...

Online Shopping Analysis of Singapore's NTUC FairPrice Supermarket Website

unless the customer or his/her agent is there to sign for it and make payment (FairPrice, Terms 2002). Third, the Terms and Condi...

A Proposal for a Hotel Project

the YTL Corporation Berhad conglomerate. The parent company has a range of interests, from power generating companies and construc...

How to Succeed in a Restaurant Opening

they want to be sure that you know how it will be earned back. The business plan lays it all out for them - and it lets you check ...

Analyzing the Merck Corporation and the River Blindness Cure

refused to contribute financially and so Merck continued to kick in more and more money. In summary, according to the case study, ...

Financial Analysis Validity

this does not mean that it is an accurate theory. To assess this we need to look at the theory. The basic idea is that it is not...

Customer Needs and Meeting Them

the product may get a poor reputation. The information of that products ability to satisfy different needs has to be communica...

Coral Gables, Florida's Biltmore Hotel

1920s. Offering both privacy and four-star service, the Biltmore attracted those who craved each, including the "Duke and Duchess...

Establishing a Personal Placement Company

approach. However, there are many different ways the business can develop, the traditional business models of business are still v...

Cuban Cigar Industry Entry

the global market outside the U.S." (Flannery, 2004; p. 51). Habanos primary international focus at present is, of course, China....

2005 Mortgage Interest Rates

To date, however, there is no evidence that significant pressures on either wages or prices are accompanying present growth. Analy...

A Profile of Boots

and two speakers. Fifty years later, however, ...my own household has three cars, five telephones (not including three cell phon...

Defining Public Relations

free advertising for her and her company, which is now doing well. How might one explain this phenomenon? People tend to root for ...

China's Climate of Reform and Investment Management

information systems. There has been a dearth of financial information available in the past, but now it appears that information ...