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Essays 631 - 660

History and Development of the Ford Motor Co.

In fifteen pages this paper examines Ford's history, how the company developed and entered the global market with product diversif...

Merging with Microsoft

This research paper discusses a hypothetical business and what factors should be considered before making a decision to merge with...

PETsMART Marketing

in each of the markets" (Anonymous petsmart.com) that they serve. Along with focusing upon the needs of its target consumer, the ...

Global Marketing and Ethical Issues

This research paper consists of seven pages and considers global product marketing and the ethical considerations involved in such...

IT Overview

In twenty pages this research paper presents an overview of information technology in a consideration of its societal and business...

Studying International Management

think they have a deal, serving the wrong menu, or scheduling a meeting at the wrong time can initiate bad feelings and kill an ot...

Advertising and Marketing of Sex

In twenty pages this report examines product marketing and advertising campaigns in a consideration of how sex sells. Fifteen sou...

Wartime Advertising

or literally millions of Americans. (White, 1996) "The Council originally began in 1942 as the War Advertising Council when it wa...

Japan Product Marketing

In fifteen pages marketing a fictitious product in Japan is discussed in a consideration of concepts, banking, currency issues, ex...

Comparing Reebok and Nike

In seven pages this report compares Reebok and Nike in a consideration of manufacturing shifts to China from Indonesia, social res...

Widget Box Product Marketing of Widget International

important for Widget International to get to these other countries first. According to Ivan P. Fellegi, Ontario is the larg...

Asian Agri Market and Strategy

market trends, where there is high level of sales, the company has some concerns regarding the potential future of the commodity. ...

Cost Leadership

around the ten-dollar mark, but books that are significantly lower are often perceived as being of a reduced value and people may ...

McDonalds Marketing Mix

acceptance of variance in the way that the marketing mix is managed. 2.1 Product The first element of the marketing mix is the ...

Should High-Tech Firms Adopt a Sales Orientated Approach to Business?

The writer discusses the different approaches to business that the high-tech firm may adopt, including a product orientation, mark...

Corporate and Product Brands

branding and the way they are perceived it can become difficult to tell the difference between the two types of branding; both cre...

Prada’s Market

leadership has been able to adapt and change to meet the needs of the market is changing, and create success. Once again...

4 Ps IN A GLOBAL CONTEXT

et al (2009) suggest that the current marketing mix model is outdated because it was predicated on futures and markets that were, ...

The Development of a Marketing Stratagem for McDonald's

and fries had all been there for more than two decades and Chicken nuggets were introduced in 1980 (McDonalds, 2010). In any mark...

Tylenol and the 4Ps

has to do with distribution - how is the company going to get the product to the end user? Depending on the product, decisions wil...

Biopure Corporation Company Position

In five pages Harvard School Case 9-598-150 marketing issues are considered in this company study that includes an evaluation via ...

Marketing EZ Clean

In a paper consisting of five pages marketing a paint roller cleaner that is easy to use is examined through a one week product de...

Post 'Just Do It' Sales at Nike

In five pages this paper examines the impact of marketing creativity on the sales of Nike in terms of the long established relatio...

Coca Cola Japan and Strategic Marketing

In three pages this paper discusses Coca Cola Japan in the late 1980s and canned tea product strategic marketing and decision maki...

Financial Products and Market Targeting

. . . and not necessarily in that order. Shopping and consumption have become tied up with far more factors than need, utility, o...

Presenting a Positive Comany Image and Gaining Business Case Study

This paper consists of 7 pages and discusses an imaginary company in which the hypothetical situation involves the desire to tende...

Advertising and its Impact

In five pages this paper discusses how advertising is less about product marketing than it is about making a psychosocial impact. ...

Individual College Athlete Marketing

In five pages this paper examines the definition of amateur status by the NCAA in a consideration of how individual college are ma...

1989 to 1999 UK Exports and Economic Growth Connection

In ten pages this paper examines this decade in a consideration of the connection between the export market in the United Kingdom ...

Hair Strengthening Product Marketing

In five pages this paper examines how to market products that strengthen hair. Four sources are cited in the bibliography....