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Essays 151 - 180

Spend Less, Live Better - Marketing at Wal-Mart

in small and large ways that can enrich life, from showing a family going on holiday with the money saved to a woman buying ice cr...

Proposal for a New WWF Marketing Campaign

The service will be promoted through a strategic alliance with a television channel that has the same target market; such as Natio...

Data Use in CRM

technology" (Clow and Baack, 2007; p. 360). CRM is most effective when "customers have highly differentiated needs, highly differ...

Market Research Proposal for X-Soft

the children using instant, therefore the potential target markets, therefore the primary purchasers of parents who which control ...

Questions on Personal Sales and Marketing

One author quite aptly summarizes the changes that have occurred at Lowes over the past decade: "Lowes, a retailer once destined ...

Mass Customization and Marketing Questions

of cable channels over the years has allowed television viewers to choose channels more in keeping with their tastes. As a broadc...

McDonalds in Ireland

marketing objectives, target marketing and the marketing mix along with the use of models such as the BCG matrix, Porters Five For...

Public and Private Sector Goods and Services and Marketing Communications

stated above, public service is a function that in most areas is just "there," existing to serve the people who have given the gov...

Political Marketing in Greece

the voters are in the position of consumers, making a purchase decision based on the available information (Lilleker and Lees-Mars...

Will Margin Trading in Russia Increasing Volatility and Instability of the Russian Stock Markets?

full consensus regarding the evidence. Others argue that margin trading can increase stability and reduce volatility. In order to ...

Marketing Plan for a Car Wash

been built in order to recover 95% of the portrait used, for reuse. This is beneficial in terms of the environmental aspects water...

The Importance of the Assurance Role of the Auditor

the annual accounts is to present the financial performance of the company for the last year, with the main stakeholder group bein...

The National Railroad Passenger Corporation

The Inspector General for the National Railroad Passenger Corporation is a separate and independent organization. Its purpose is t...

Accounting Audits, the Public Company Accounting Oversight Board and the Sarbanes Oxley Act, Statements on Auditing Standards 99

the creation of a Public Co. Accounting Oversight Board (PCAOB). One year later, during 2003, the American Institute of Ce...

The Potential of the Energy Drink Market

already competes with. The major competitor is Red Bull, which has 43% of the market in terms of dollar sales and 30% in terms of ...

Comparing Marketing Strategies and Campaigns of a Multinational and a Local Business; Häagen-Dazs and Hilltop Farm Ice Cream

in a range of retail outlets and supermarkets as well as the presence of more than 850 shops in more than 50 countries. The fir...

ORGANIZATIONAL COMMUNICATIONS -- ANALYSIS

plan then does a formal communications program. Finally, a communications assessment isnt just a one-time scenario. Rather...

MEMO FOR SAS 112 - TO AUDITORS

take responsibility for their own mistakes and potential misstatements. Its understood here that not every company is an Enron or ...

The Organizational Structure of the Accountancy Firm

is focused on those who have the knowledge as well as the ability to bring in and retain clients. Internally there is a rather com...

Auditing Inventory and Accounts Payable

The writer discusses the potential ways that auditor may prepare and undertake auditing procedures for a supermarket. The approach...

IT Auditing and Internal Controls: Personal Experiences

it is secure, and companies that fail to secure vital information are at risk for a data breach. Studies show that data breaches a...

HEWLETT-PACKARD: AN AUDIT

There are also software products that include enterprise IT management, information management, business intelligence and communic...

Revenue in Ottawa City Accounts 2005 - 2009

originating. We have a net tax revenue on the revenue statement of 1,286,044, however the taxation received is actually greater th...

Financial Questions - the Four Accounting Statements and Use of Accounting Information

company in terms of the level of equity belonging to the shareholders (Elliott and Elliott, 2008). The statement of retained ear...

Auditor Ethics in the Case of ZZZZ Best

auditor can avoid temptations and the possibility of litigation. In the case of Ernst and Whinney, it is said that ZZZZ Best repre...

Internal and External Auditing

In five pages the U.S. process of auditing is examined in a consideration of internal and external processes along with a discussi...

The Bankruptcy of Enron and Auditing

between Enrons accounting statements and the fiscal reality of the institutions assets and obligations. One might view the major f...

Accounting Standards and External Auditing

businesses subtract the fair value of those stock options from revenue, considering them as proper expenses, others are content to...

AUDIT COMMITTEES, DUE DILIGENCE AND DUE CARE

enough overview and study of a situation to ensure its operating correctly. Due diligence is typically conducted before a major pu...

Ethics and CPAs

In five pages the accounting profession is examined in terms of ethics especially as it pertains to auditing and evaluates the var...