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Essays 151 - 180

The 4 P's of the iPad Marketing Mix

has developed a strong competitive advantage for innovation and stylish design, which is further supported by the way marketing pr...

Case Study - A Casino Changing its' Target Market

offering and without advantages such as location the firm may have found it difficult to attract sufficient customers away from th...

Plan For International Expansion for a Pasta Business

seek international expansion opening new restaurants. The strategy of a restaurant packaging its products and selling them through...

Private and State University Marketing Plans

complicate the issue further is the fact that a recent survey of the residents of the state, only 46 percent realized that Jackson...

Small Microbrewery Startup Business's Marketing Plan

cycle concept is a model that shows the unit sales trend of a specific product from the time it is first placed on the market unti...

Marketing Classics Marketing is War and Marketing Myopia Compared

In six pages these two classic marketing texts are compared with the argument that Marketing Myopia retains impressive business re...

Marketing Lexus G's Series and Mercedes Benz E Class

with pre-owned cars and, in the future, they move up to new models (Sawyers, 2002). Customers for both cars have an average house...

Advertising and Marketing in Health Care

care, however, is relatively new. When other industries were revamping their marketing strategies, the health care industry maint...

Will Margin Trading in Russia Increasing Volatility and Instability of the Russian Stock Markets?

full consensus regarding the evidence. Others argue that margin trading can increase stability and reduce volatility. In order to ...

Marketing Plan for a Car Wash

been built in order to recover 95% of the portrait used, for reuse. This is beneficial in terms of the environmental aspects water...

Political Marketing in Greece

the voters are in the position of consumers, making a purchase decision based on the available information (Lilleker and Lees-Mars...

The Importance of the Assurance Role of the Auditor

the annual accounts is to present the financial performance of the company for the last year, with the main stakeholder group bein...

The National Railroad Passenger Corporation

The Inspector General for the National Railroad Passenger Corporation is a separate and independent organization. Its purpose is t...

Comparing Marketing Strategies and Campaigns of a Multinational and a Local Business; Häagen-Dazs and Hilltop Farm Ice Cream

in a range of retail outlets and supermarkets as well as the presence of more than 850 shops in more than 50 countries. The fir...

The Potential of the Energy Drink Market

already competes with. The major competitor is Red Bull, which has 43% of the market in terms of dollar sales and 30% in terms of ...

Accounting Audits, the Public Company Accounting Oversight Board and the Sarbanes Oxley Act, Statements on Auditing Standards 99

the creation of a Public Co. Accounting Oversight Board (PCAOB). One year later, during 2003, the American Institute of Ce...

ORGANIZATIONAL COMMUNICATIONS -- ANALYSIS

plan then does a formal communications program. Finally, a communications assessment isnt just a one-time scenario. Rather...

Financial Questions - the Four Accounting Statements and Use of Accounting Information

company in terms of the level of equity belonging to the shareholders (Elliott and Elliott, 2008). The statement of retained ear...

Auditor Ethics in the Case of ZZZZ Best

auditor can avoid temptations and the possibility of litigation. In the case of Ernst and Whinney, it is said that ZZZZ Best repre...

MEMO FOR SAS 112 - TO AUDITORS

take responsibility for their own mistakes and potential misstatements. Its understood here that not every company is an Enron or ...

Human Resource Management Aspects

as the time take to grill a burger and to dress a bun, as well as standards regarding quality. This is a simple example, but demon...

The Organizational Structure of the Accountancy Firm

is focused on those who have the knowledge as well as the ability to bring in and retain clients. Internally there is a rather com...

Testing Inventory and Cash Process in an Audit

a secure location, but observations may indicate this is not always the case. In addition to this observation, such as the scannin...

Revenue in Ottawa City Accounts 2005 - 2009

originating. We have a net tax revenue on the revenue statement of 1,286,044, however the taxation received is actually greater th...

IT Auditing and Internal Controls: Personal Experiences

it is secure, and companies that fail to secure vital information are at risk for a data breach. Studies show that data breaches a...

HEWLETT-PACKARD: AN AUDIT

There are also software products that include enterprise IT management, information management, business intelligence and communic...

Auditing Inventory and Accounts Payable

The writer discusses the potential ways that auditor may prepare and undertake auditing procedures for a supermarket. The approach...

Accounting Standards and External Auditing

businesses subtract the fair value of those stock options from revenue, considering them as proper expenses, others are content to...

The Bankruptcy of Enron and Auditing

between Enrons accounting statements and the fiscal reality of the institutions assets and obligations. One might view the major f...

AUDIT COMMITTEES, DUE DILIGENCE AND DUE CARE

enough overview and study of a situation to ensure its operating correctly. Due diligence is typically conducted before a major pu...